For brands you didn’t know about yesterday

…you’ll hear about tomorrow… do you want to be a ‘”knockout”?

 Recent Roles

Vice President, Sales & Marketing – Indeed Labs

• Spearheaded global market expansion into major retailers like CVS, Ulta, Target,
Shoppers Drug Mart, Loblaws, Rexall, Superdrug and Boots.
• Launched the pH-In Skin brand, from inception to distribution at Shoppers Drug Mart.
• Developed data-driven marketing strategies, increasing brand visibility and online
sales.

Magdalena Bembenek Director, Strategic & Business Development – Upper Canada Soap
• Managed a $50M beauty portfolio and launched a CBD skincare brand.
• Overhauled e-commerce strategies, boosting sales and brand engagement.
15+ years
of experience in Category Management, Senior Category Manager – Shoppers Drug Mart
Brand Development, Marketing, and
Sales, with a focus on the skincare and • Oversaw a $120M portfolio, leading exclusive partnerships with brands like Pixi, Inkey
beauty industry. List No7, Sun Bum, Embryolisse, and Essence Cosmetics.
• Brand Strategy: Launching and scaling brands with innovative marketing and
A rare combination of strategic operational precision.
vision, hands-on execution, and deep • Retail Partnerships: Experience with global retailers, including Shoppers Drug Mart,
relationships within the industry. Target, Ulta, Sephora, Super- Pharm and Boots.
Proven leadership in global skincare • E-commerce & Digital: Transforming online presence with enhanced user experiences
and social media engagement.
strategies and product launches across
North America, Europe, and Asia.
What I bring to the table

Category Knowledge Retail Network Brand Building

In-depth knowledge of Canadian and 15+ years of experience launching and Proven success in managing end-to-end
North American consumers, including scaling beauty and skincare brands processes for brand launches, including:
purchasing behaviors, pricing strategies, globally across NA, EU, and Asia.
and key category trends. Regulatory Expertise: Access to regulatory
Extensive and trusted connections with teams ensuring compliance across North
Expertise in positioning international buyers at major global retailers. American markets.
brands (e.g., European brands) for success
in North American markets. Canada: Shoppers Drug Mart, Amazon, Warehousing and Distribution:
Loblaws, Sephora Canada, Detox Market. Connections with logistics partners to
Market entry strategies for new and ensure efficient and scalable operations.
emerging brands including go to market USA: Bluemercury, Sephora, Target, Ulta,
plans. CVS, Walmart. Digital Expertise: Expertise in e-commerce,
social media guidance, PR, and influencer
Retail execution, including small-batch Europe: Boots, Superdrug, Super-Pharm, strategy to drive brand growth.
launches, full-scale distribution, and omni- Hebe, Douglas Sephora, and Mannings
channel strategies. (Hong Kong). Global experience: Proven success with
major retailers across Canada, the USA,
Marketing leadership, from innovative Access to and proven collaboration with Europe, and Asia.
campaigns to impactful PR strategies and decision-makers in the beauty retail
influencer partnerships. sector, building long-term relationships
based on performance and trust.
Successful Brand Launches

Key Achievements

Successfully launched multiple brands at Shoppers Drug Mart, including

Pixi, Inkey List, Essence Cosmetics, SunBum, No7, Embryolisse, Masque
Bar, Pacifica Beauty, Oh K Beauty, Bkr, Vinter’s Daughter, Indie Lee, RMS
Beauty, Coola, and Honest Beauty, building their presence and driving
sales.

Led the rollout of pH-In Skin at Shoppers Drug Mart, a clinically backed,
microbiome-certified, dermatologist tested brand, ensuring its market
success through strategic planning and execution.

Championed Indeed Labs as a leader in the skincare category, leading the

brand into global markets (Ulta, Target, Nykaa India, Mannings HK, Douglas,
CVS, Boots, Sephora, Superdrug, Cult Beauty) and driving revenue growth
through innovative marketing.
Knockout Brands Inc: Summary of a Menu Board of Service Options

Consulting Brokerage Distribution

Retail & Distribution Strategy – Guidance on End-to-End Supply Chain Support –
entering and scaling in the Canadian & North Retail Negotiations & Account Management – Warehousing, inventory management, and
American market Securing listings and managing brand logistics.
Market Positioning – Competitive analysis, performance. Retail Fulfillment & Compliance – Ensuring on-
pricing strategy, and brand differentiation. Retailer Meetings & Strategy Execution – time deliveries and retailer-specific
Retailer & Buyer Introductions – Leveraging Ensuring brands remain top-of-mind with key requirements.
strong relationships with Shoppers Drug Mart, retail partners Retail-Ready Packaging & Labeling Compliance –
Sephora, Well.ca, London Drugs, and more. Trade Marketing & Promotions Support – Adhering to Health Canada & retail packaging
Go-to-Market Planning – Tailored launch Building retailer-exclusive promotions & guidelines.
strategies and promotional roadmap. activations. Direct & Indirect Distribution Models –
Financial Planning & P&L Modeling – Helping Retail Compliance & Operations Support – Supporting DTC, B2B, and omnichannel
brands optimize profit margins and retailer Guidance on pricing, merchandising, and fulfillment.
negotiations. fulfillment. Distributor Network & Retail Partnerships –
Marketing & PR Collaboration – Connecting Ongoing Sales Monitoring & Reporting – Leveraging trusted partners for seamless retail
brands with media, influencers, and retailers for Tracking sell-through data, trends, and expansion.
visibility. Guidance on social media strategy. performance insights. Retailer Specific Sales Strategy – Tailoring
E-Commerce & Digital Strategy – Support with Marketing & PR Collaboration – Connecting distribution and logistics to maximize sales at
Amazon, Well.ca, and direct-to-consumer (DTC) brands with media, influencers, and retailers Shoppers Drug Mart, Well.ca, London Drugs, and
expansion for visibility. other key Canadian retailers.
Private Label & Product Development – Assisting Expansion Planning – Roadmap for scaling + offerings of consulting & brokerage model
with formulation, packaging approvals, and across Canada & North America
compliance
Knockout Brands will receive 5% of net sales, excluding For distribution, the best possible cost will be secured,
Rate: $80 CAD/hour – up to 20 hours per week, with
trade, marketing, and promotional spend. with access to the brand’s team for operational support.
additional hours available upon brand request.
 CANADA
Population: ~40M
Provinces: 10
Territories: 3
Languages: EN/FR

Canada is known for its cultural

diversity, with a significant portion
of the population being immigrants,
contributing to a rich cultural mosaic

Fun Facts
Roughly 75% of all Canadians live
within 100KM of the southern
border, (below the Red line) while
60% of all Canadians live within the
provinces of Ontario and Quebec.
Canadian Consumer Snapshot | Where Do We Shop?
Most Canadians fulfil their weekly shopping routines either through Loblaws, (for their food staples), or Shoppers Drug
Mark, (for their healthy and wellness needs). My industry experience has established a strong network within over 60%
of the market where the consumer shops today.
Where The Canadian Consumer Shops For Food Where The Canadian Consumer Shops For Beauty

28%
30%

20%

15% 18%

11% 13% cv
10%
10%
7% 8%
5% 5% 5% 5%
4%
3% 3%

Loblaws Sobeys Walmart Metro Costco C&G Amazon All Shoppers Sephora Walmart Amazon Rexall Costco Bath & Holt London All
Drug Mart Body Renfew Drugs Other
Other
Industry Access Beauty Access
Key Beauty Retailers in Canada

Shoppers Drug Mart Sephora Canada

1,200 stores 100 stores
Prestige beauty destination. Strong
Canada’s largest beauty and
focus on clean, clinical, and
wellness chain. Strong assortment
inclusive beauty. Known for
across skincare, cosmetics, haircare,
innovation and community-
and health products.
building.

Holt Renfrew
6 department stores
Luxury fashion and beauty retailer
carrying top-tier prestige skincare,
fragrance, and cosmetics. Curated
and exclusive assortments.
Knockout Brands Inc. – Full Service Retail Support

Retail Strategy & Sales Category Management

1:1 brokerage and consulting for market entry,
Data-backed recommendations on pricing,
growth, and launch strategy across Drug, Grocery,
positioning, competitive landscape, and shelf strategy.
Specialty, and E-commerce
Order to Cash Support Supply Chain Access
Guidance through order management, retailer setup, Direct access to boutique and scalable Canadian
GS1 barcode compliance, forecasting alignment, and manufacturing, freight guidance, and launch timeline
payment cycles. support.

In-Store & Digital Presence Branding & Positioning

From merchandising insights to brand storytelling, Refining brand narrative, pitch deck creation, and
social strategy, and PR roadmaps designed for retail. presentation development.

Retail Media Guidance Sampling & Seeding

Direction on when and how to invest in retailer media Execution support for sampling programs, influencer
(e.g. SDM, Amazon) based on brand stage and goals. outreach, and in-store demos.

Omnichannel Planning
Strategic planning that bridges retail and digital
commerce for integrated growth.
Knockout Brands Inc. – Full Service Capabilities

Operations Warehouse Logistics Order To Cash

• Retail onboarding & item • Coordination with 3PL • Freight management & • Retailer portal
setup warehouse routing guides navigation & support
• EDI setup & PO routing • Inbound receipt and • Retailer delivery • Invoice flow, deductions,
• Store listing forms, shelf readiness compliance & audits chargebacks
portals & templates • Shipping timelines and • Monthly sales &
delivery tracking payment reconciliation

Financial Regulatory Compliance Commercial Strategy Marketing

• Channel-specific pricing • INCI & Health Canada • Retail trade plans & pitch • Retailer marketing
analysis label review deck development strategy & ad support
• P&L and COGs review • Bilingual packaging • Forecasting, seasonal • Influencer & PR seeding
• Gross-to-net & margin compliance calendars & promotions coordination
strategy • Retailer-specific claim & • Channel launch strategy • Digital strategy across
ingredient review & market fit paid & earned media
Powering Beauty Distribution with Expert 3PL and Fulfillment Partners

Knockout Brands partners with trusted, specialized third – party logistics providers to ensure seamless, scalable and
compliant warehousing and fulfillment across Canada.
- Beauty Complaint storage: ambient + temperature controlled
· Canadian 3PLs with retail and DTC fulfillment
· Routing guides, freight and ASN/EDI – ready flow
· Scalable volume models for retail and DTC
· Support for launch weeks and weekly/monthly replenishment cycles
· Customizable pick & pack services for promotional bundles, influencer mailers, and
seasonal sets
· Lot tracking and batch control to meet regulatory and shelf-life requirements
· Returns management and reverse logistics for both retail and DTC
· Real-time inventory visibility through integrated dashboards and reporting tools
· Bilingual support for Canadian retail compliance (English/French)
· Cross-border fulfillment for U.S. expansion with duty and tax optimization
· Sustainable packaging and shipping options aligned with retailer ESG goals
· Flexible pallet configurations and ship-ready compliance for major Canadian retailers
 Thank You

For brands you didn’t know about yesterday

…you’ll hear about tomorrow… do you want to be a “knockout”?