American Express Campus Challenge 2025

Amex Offerings Personalization

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Agenda
• Background of Campus Challenge

• Stages of Competition

• Round1 - Crossword

• Round2 – Amex Offerings Problem Statement

• Round3 – Deck submission and Presentation

• Data Details

• Guidelines & Submission Format

Background
Let's see, what The American Express Campus Challenge 2025 is all about?
The American Express Campus Challenge is an analytics and data science-based competition for campus students. It's a platform to showcase your
talent and compete with the best minds across India.

American Express India Centre of Excellence (CoE) is a two-decade-old establishment serving as an “analytical powerhouse” for American Express. Our Decision Science &
Strategy teams across Risk, Fraud, and Marketing are the backbone of all data-driven decisions across the customer life cycle at American Express. How do you engage with a
customer? Who should you target for a credit card? Should a card be approved or declined? How much credit should be extended to the customer? Is it really the customer
making the transaction – or is it a fraudster? To solve these problems, we take advantage of the big-data ecosystem by leveraging our data suite and the next generation of AI and
technology.

In this year’s competition, we are looking for innovative minds to express their proficiency in data analytics & formulate an decision science solution:
As a Data Modeler, apply data science and predictive modelling skills, learn on the way from the data, and try out new ideas to produce the most accurate prediction model for
matches.

What's in it for you?

Exciting prizes for the winners & top performers!
*Pre-Placement Interviews (PPIs) for top performers!
Amex merchandise & participation certificates!

* Disclaimer: Participation in challenge doesn’t guarantee employment with Amex.

Agenda
• Background of Campus Challenge

• Stages of Competition

• Round1 - Crossword

• Round2 – Amex Offerings Problem Statement

• Round3 – Deck submission and Presentation

• Data Details

• Guidelines & Submission Format

Stages of Competition

Round 2 Round 3
Round 1
(Crossword submission) (Amex Offerings Problem (Deck Submission and
statement submission) Presentation)
Round 1
Crossword Puzzle – Solve the crossword puzzle related to terminologies used in finance industry for marketing decision science & correctly
guess the highlighted words in the crossword.

Evaluation Process :
Anyone guessing the right words, will get a password to unlock the next around. All the participants with correct word guesses will proceed
for Round 2.

No cap on number of submissions for Round 1

Round 2 Problem Statement

• Prediction of probability to click for a customer for a given

offerings on a particular day given that customer has seen the
Offer 4
offerings.

• The end objective of this problem statement is to show the

most relevant offers on the top ranks to increase customer's clicks
Offer 1
Offer 3 and hence overall engagement with the offers.

Offer 2
Digital offerings Ecosystem

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Sample Amex Offers
Offerings Offerings Program Details

Get +5 Membership Rewards® points per eligible dollar spent. Up to 2,500 points

Spend $50 or more, get $10 back

Spend $1,250 or more, get 2,500 Membership Rewards® points. Up to 3 times

Earn 3 additional miles per dollar spent on purchases

Get 10% back on purchases, up to $5

Amex Offerings Placements – Amex Customer Login Portal

Offer 1

Offer 2

Offer 3
Offer 2
Dependent Variable
• Binary outcome takes 1 if a CM has clicked on an offerings and 0 otherwise, given that CM has seen that offerings

Extension Impression Click

The placement and offerings CM scrolled over the defined CM clicked on the call-to-
was successfully loaded on the area confirming the interest action button confirming click
web page. and offerings seen. conversion.

Dependent Variable Inputs => P(Click | Impression) 11

Independent Variables: Categories
• We have a total of 366 features spread across different categories
• Variable Names will be masked and No PII will be shared

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Additional Dataset
• We will provide three additional dataset for engineered feature creation.

Events Data Transaction Data Offerings Data

1 Customer ID (masked) 1 Customer ID (masked) 1 Offerings ID

2 Offerings ID 2 Transaction Amount 2 Offerings Name

3 Placement ID 3 Product ID 3 Redemption Frequency

4 Impression Timestamp 4 Transaction Debit/Credit 4 Discount Rate

5 Click Timestamp 5 Transaction Date 5 Offerings Body

6 Time of Transaction 6 Industry Name

7 Industry Description 7 Industry Code

8 Industry Code 8 Start Timestamp

9 End Timestamp

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Evaluation Criteria: MAP@7
• Mean Average Precision (MAP) is the measure of how well offers are being rank ordered. It assigns weight to
the true positives (TP) basis their actual rank. For example, click correctly captured on rank 1 would have higher
weight compared to rank 2
• MAP is Average Precision (AP) for each user, averaged over the entire population in the test dataset

File 1 (Public Leaderboard):

• Final Score will be MAP calculated on out of time data

File 2 (Private Leaderboard):

• Combined score of MAP on evaluation data of round 1 and round 2
• Approach
Agenda
• Background of Campus Challenge

• Stages of Competition

• Round1 - Crossword

• Round2 – Amex Offers Modeling Problem Statement

• Round3 – Deck submission and Presentation

• Data Details

• Guidelines & Submission Format

 Data
Round Theme File Name Desc Location/Name

Fill the crossword related to credit

Round 1 Cross word r1_data.xlsm
industry based on hints shared

train_data.parquet, To be downloaded from the unstop

test_data.parquet website
Amex Offerings add_trans.parquet, Fill the crossword related to credit (available to all registered candidates)
Round 2 Personalization Problem add_event.parquet, industry based on hints shared
offer_metadata.parquet,
data_dictionary.csv

To be submitted by
Round 3 Presentation Present your solution to Amex leaders
participants

➢ Next round will only be unlocked after successfully solving current round – i.e., Round 2 will be unlocked after solving Round 1. Round 3 will be
enabled after submission deadline of Round 2.
Sample Data – Round 1
C D E F G H I J K L M N O P Q R S T Across:
• L3 - Hint 1
2 P2
• I6 - Hint 2
3 L3 • N9 - Hint 3
4 K4 • C12 - Hint 4
• C14 - Hint 5
5
• M19 - Hint 6
6 I6

7 Down:
• P2 - Hint 1
8 I8 S8
• K4 - Hint 2
9 N9 • I8 - Hint 3
10
• S8 - Hint 4
• D11 - Hint 5
11 D11 G11 M11 O11
• G11 - Hint 6
12 C12 • M11 - Hint 7
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• O11 - Hint 8
14 C14
Unscramble the letters highlighted in yellow to get the
15 password for the next round
16
S N S I U E B S Letters highlighted in yellow
17

18
Unscrambled word – to be used as
B U S I N E S S
19 M19 password for Round 2
Sample Data – Round 2

PFA excel for variable list along with its description:

Agenda
• Background of Campus Challenge

• Stages of Competition

• Round1 - Crossword

• Round2 – Amex Offers Modeling Problem Statement

• Round3 – Deck submission and Presentation

• Data Details

• Guidelines & Submission Format

 Round 1 Guidelines
➢ The words in the crossword are related to common terminologies used in Credit Card Industry and Data Science.

➢ Hints to fill the Crossword are provided in that sheet itself

➢ The cell in which hint cell number is mentioned is also part of the word

➢ All Cells highlighted in yellow color in Crossword needs to be unscrambled to get a word relevant to the Credit Card Industry

➢ Participants are required to download and follow exact templates of the submission files from Unstop website

➢ You will be asked to submit the unscrambled word as well as the completed crossword for evaluation in submission template and upload on the
website in CSV format only

➢ The unscrambled word will also act as a password for Round 2

➢ Amex will thoroughly evaluate the solution to ensure integrity & guarding against any misuse or gaming
Sample Submission File – Round 1

The submissions should follow the naming convention: r1_crossword_<team-name>.xlsx

Round 2 Guidelines
➢ Please use the unscrambled word in uppercase from Round 1 as password for Round 2 which will enable you to participate in Round2

➢ Participants can use existing variables, create derived variables from existing ones and use them in their decision science solution

➢ Participants must not use identifier variables in their solution

➢ Participants are not allowed to add new rows or alter the shared data

➢ The created solution must be run on all unique_identifiers

➢ Participants need to submit 1 file in Round 2 along with additional files

➢ Participants should try to create a decision science solution that is scalable in real world, keeping in mind the evaluation criteria

➢ Participants are required to download and follow exact templates of the submission files from Unstop website

➢ Max submissions allowed per team in Round 2 for File 1 are 20, leaderboard would be public basis submission of File and team would be rank ordered
basis max final score attained

➢ Amex will be thoroughly evaluating all solutions to ensure integrity & guarding against any misuse or gaming
Sample Submission File 1 & File 2 – Round 2

The submissions should follow the naming convention: r2_submission_file_1<team-name>.csv

We will provide details about submission format of additional files related to variables on Unstop.
Final Round Guidelines
➢ Top teams with combined evaluation score across Round 1, Round 2 and who qualify Amex sanity checks, will be shortlisted for the
Final Round

➢ Shortlisted teams will also create a presentation detailing their approach including (but not limited to) Profiling technique, Feature
Innovation, Intuitiveness, Selection, Framework used, Presentation, QnA etc. They will be asked to present the same to a panel

Top teams will be selected as winners based on Round 2 score as well as scores from the presentation
 Thank You

All the Best for 2025

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