Chapter 3: Graphic Designing Using Canva and Adobe Express

CHAPTER 3
Graphic Designing using Canva and Adobe Express
Topics covered
3.1 Graphic Designing and its Importance
3.2 Introduction to Canva
3.3 How to Start Working in Canva
3.4 The Canva Editor
3.5 Creating a Poster using a Template
3.6 Creating and Editing a Video in Canva
3.7 Splitting, Cutting, Trimming and Adding Transitions in a Video
3.8 Creating a Presentation from a Blank Version
3.9 Adding Transitions and Applying Animations in a Presentation
3.10 Ways to Present, Share and Download a Design
3.11 Adding Audio to Videos and Presentations
3.12 Canva and Artificial Intelligence
3.13 Introduction to Adobe Express
3.14 Getting Started in Adobe Express
3.15 Creating a Design Using an Adobe Express Template
3.16 Create an Original Design in Adobe Express
3.17 Splitting, Cutting and Trimming in Adobe Express
3.1 Graphic Designing and its Importance
Graphic designing is the process of transforming any idea or content into a visually
appealing, eye-catching form.
Graphic designing is used for:
● Print, Television or Social Media Advertising
● Creating Logos and Product Packaging for companies or organizations
● Social Media Content
● Media Campaigns for Movies and Music Videos
● Websites
● Posters, Brochures and Pamphlets
● Events such as product or business launch, weddings etc.
Due to the impactful and effective communication provided by graphic designers, they
are much in demand. In this chapter we will be discussing two extremely popular
graphic designing tools that will help you create beautiful visuals- Canva and Adobe
Express

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3.2 Introduction to Canva

Canva was founded in Perth, Australia, on 1st January 2013 by Melanie Perkins, Cliff
Obrecht and Cameron Adams and in its first year, Canva had more than 750,000 users.
In December 2019, Canva announced Canva for Education, a free product for schools and
other educational institutions intended to facilitate collaboration between students and
teachers.
On December 7, 2022, Canva launched Magic Write, which is the platform’s AI-powered
copywriting assistant. On March 22, 2023, Canva announced its new Assistant tool,
which makes recommendations on graphics and styles that match the user's existing
design. On January 11, 2024, Canva launched its own GPT in OpenAI's GPT Store.

Advantages of Canva
Easy to Use: One of the main benefits of Canva is that it is very user-friendly. The
platform provides a range of templates, graphics, and design elements that can be easily
customized by users with little to no design experience.
Cost-Effective: Canva is a cost-effective solution for designing, as it provides a range of
free templates and design elements that can be used to create high-quality materials.
While some premium templates and elements do require payment, the cost is typically
much lower than hiring a graphic designer or purchasing expensive design software.
Versatile: Canva is a versatile tool that can be used to create a wide range of materials,
including posters, flyers, social media graphics, and presentations. This makes it a useful
tool to use for a variety of purposes, from promoting events to creating instructional
material.
Collaboration: Canva allows multiple users to collaborate on a single design, which is
useful for any organization that needs to create materials as a team. This feature allows
team members to work together on a single design, making the process more efficient
and collaborative.

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Work is Automatically Saved Online: Whenever you work in Canva your work gets
saved and any changes made are also saved automatically, this way you can access your
work anywhere you log in to your account.

Tips for Using Canva Effectively

Choose the Right Template: Canva provides a wide range of templates for different
types of designs. It’s important to choose a template that is appropriate for the purpose
of the design, as this will make the design process easier and more efficient.
Customize Design Elements: While Canva provides a range of design elements, it’s
important to customize these elements to make the design unique and appropriate for
your needs. Customizing fonts, colours, and images can help to create a more
personalized and professional-looking design.
Keep it Simple: When designing it is important to keep the design simple and easy to
read. Avoid using too many colours or fonts, as this can make the design look cluttered
and confusing.
Use High-Quality Images: Using high-quality images is important for creating
professional-looking designs. Canva provides a range of stock images that can be used
for free or purchased, but it’s important to choose images that are appropriate and of
high quality.

3.3 How to Start Working in Canva

Canva does not require any installations on your PC, you can simply access it from
www.canva.com and use it in your browser. After creating a design, it can be
downloaded as the appropriate file type or immediately shared or printed.

To start working in Canva, you need to sign up for free and then Log in.

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After giving your email ID while signing up, check your inbox for an email from Canva.
Using the code or invitation in the email you can log in and launch Canva in your web
browser. (https://www.canva.com/).
You may need the code from your email ID each time you log in.
Once logged in, you can start graphic designing in two ways:

1. Using Templates

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2. Starting with a blank version

3.4 The Canva Editor

The main parts of the Canva editor window are given below:

Let us see each part of the Canva Editor Window:

1. Header: The header has 8 main parts:

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2. Canva Object Panel: This is the most used part of the Canva Editor, where all the
backgrounds, audio, video and picture files available can be used or you can upload
your own.

3. Footer : This part has the following 6 functions

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4. Toolbar: The toolbar gives us a variety of options to help with formatting any graphic
design. The options on the toolbar will change according to the object you choose in
your design.

Let us see some of these toolbars.

i) Text Toolbar: This toolbar comes up automatically when you choose text in the design.

ii) Video Toolbar: This toolbar becomes visible whenever you choose video in the design.

iii) Photo Editor Toolbar: We can crop, rotate, animate and make a photo/picture
transparent using this toolbar.

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4. Floating Toolbar: This toolbar appears like a menu wherever we right click the
mouse button on the page. The options available on this menu apply to any
element of the design such as text, picture, video etc.

3.5 Creating a Poster using a Template

For creating a design using a Template, we have to click the Template option on the
Home screen. We will look at the steps for creating a Poster, but the steps can be applied
to any other design.

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3.6 Creating and Editing a Video in Canva

For creating and editing a video in Canva, we can follow the steps (you are free to
explore other ways of doing this):
Step 1: Start with a blank video

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Step 2: Select a Template for your video by typing the topic in the search box, for
example we search “AI for Education”. Or upload a video file in Uploads and place it on
the timeline.

Step 3: Make changes to the video to customize it according to your requirement, by

doing any of the following:

3.7 Splitting, Cutting, Trimming and Adding Transitions in a Video

Splitting a video:
● Drag and drop your video onto the timeline.
● Place the mouse pointer over to the point in the timeline where you want to split
the video and click to get the playhead in position
● Right-click and select Split page or press S on your keyboard.

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Cutting or removing part of a video:

● After splitting a video, we can select one of the parts and press delete key to
delete that part of the video.

● To split a very short or specific part you can also split the video twice and remove
a part of the video, for example:

In the following we have split the video twice, now after selecting the middle video we
click delete key on the keyboard to remove the middle part.

The middle part of the video is deleted

Trimming a video:
● On the timeline, click on the video you want to trim.
● On the toolbar above the editor, click the icon. You’ll see highlighted and greyed
out parts of your video above the editor.
● Drag any of the sliders on the ends of the highlighted part of the video to shorten or
lengthen it.
● Click on Done to save.

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Or
● Click the video on the timeline move the mouse over it until a double-headed
arrow appears over the handlebars(also called trim handles)
● Drag the handlebars until you reach the desired video length or scene.

Difference between splitting, cutting and trimming a video

Split When you split a video, you divide a video into two parts each time.
Cut/Remove When you cut a video, you remove a part of a video or footage.
Trim When you trim a video, you remove just the start or end of a video or
footage. The trimmed video is hidden and not deleted.

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Adding transitions in a video

You can apply transitions to smoothen the flow of a video and to add a transition follow
the steps:
● Click the plus icon between the spliced sections and select Add Transition icon .

● On a side panel you get several transition options to choose from.

● Once you select a transition, you get further options like duration, direction and Apply
between all pages(here pages is each video clip) to choose from.

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3.8 Creating a Presentation from a Blank Version

For creating an original design without using a template, we have to click the Blank
option on the Home screen. We will look at the steps for creating a Presentation, but the
steps can be applied to any other design.

Step 1: Choose the design option from the home screen. Some of the available options
are Video, Presentation, Logo, Card, Resume, Flyers, Poster etc. In this case we will
create a presentation by choosing “Create Blank” .

Step 2: By default, the name of the presentation is “Untitled Design”, we can change it
by clicking and writing a new name.

Step 3: We can add a background, photos or graphics or videos to the slide by clicking
on Elements in the Object panel and type background in the search box. You can choose
photos or videos as background.

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Elements in the Object panel can be used to add the following in your presentation:
● Shapes
● Graphics
● Tables
● Photos
● Videos
● Audio
● Charts
● Frames

Step 4: Uploads in the Object panel can be used to upload image, video and audio files.
These can then be selected and inserted in the presentation.

Adding a new slide

A new page can be added between two slides by clicking on the + sign or at the end.

3.9 Adding Transitions and Applying Animations in a Presentation

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Adding Transitions
● Click Add transition icon
● To apply a transition, click on it from the options that appear on the side.
Depending on which one you choose, more transition options will appear on the
side panel.
● Use the Duration (seconds) slider to adjust the transition duration, or use the
number box.
● Select the direction of your transition. These options depend on the transition
style you select.

Applying Animations
● Click to select the page or element that you want to animate.
● On the toolbar above the editor, click on Animate. Animation options will show on
the side panel.
● To apply an animation to your selected page, choose from the Page Animations tab.
● To apply an animation to your selected element, choose from the Element
Animations, Photo Animations, or Text Animations tab. The available tabs will
depend on your selected element.
● Choose between the different styles of animations and motion effects.

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● To preview an animation, hover your mouse cursor on it.

● To apply an animation, click on it.

3.10 Ways to Present, Share and Download a Design

Presenting a Design

Depending on what the design is we can present it in the following ways:

A presentation can be presented in Full Screen, Presenter View or Autoplay.

A video can be played in full screen mode

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The poster can be printed

Sharing a design in Canva

One of the best features of Canva is the Share feature where we can share our design by
clicking the Share button.

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Downloading a design in Canva:

1. On the editor menu bar, click
2. Click Download.
3. On the dropdown, choose a file type for your download.
4. If your design has multiple pages, select the pages you want to download from
the dropdown, and click Done.
5. Click Download again and save it to a folder on your device.

3.11 Adding audio to Videos and Presentations

● From the object panel, click the Audio tab If it’s not there, click Apps to
see it. You can also upload and use your own files. You can add and layer up to 50
audio tracks to your design.
● Scroll through the categories or use the search bar. Click See all next to each to
browse all the options.
● Click on a track to add it to your design. It will get placed where your play head
is on the timeline at the bottom of the editor.

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On the timeline when the playhead is in the audio track we can click the "ellipsis" menu
to get many options for audio tracks:
● We can copy and paste audio tracks
● Duplicate tracks (includes length of track and volume settings)
● Delete the track
● Adjust the music to suit the video.

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● Audio effects to fade in and fade out the music.

● Beat Sync uses AI technology to find the beats in a song. It then converts the beats
into snap points on the audio track that can sync pages and other elements to the
music.
● Volume settings for one track or all tracks
● Split audio and drag it to another part of the video.

Adjusting the volume in a track or applying to all audio tracks.

Audio effects will help raise the volume up and down as per the requirement. The
timings in seconds for the fade in and fade out audio effects can be fixed with sliders or
mentioned in the box.

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Premium audio tracks have a crown icon on the Audio tab in the editor and you can add
a track to your design by purchasing it. If you are using the free version of Canva, each
premium music purchase is for one-time use, which means you can only use the track in
one design. If you want to use it again in another design, you need to purchase a new
license.

3.12 Canva and Artificial Intelligence(AI)

One of Canva’s biggest advantages is that it is very easy to use and with the help of
Artificial Intelligence or AI, Canva makes everything even easier and yet very creative.
Canva's AI tools are conveniently grouped together within the software's "Magic Studio"
section, which is prominently displayed in Canva's menu. Many of the tools—like Magic
Switch and Magic Write—also show up in context as you interact with your design.

Users on Canva's free plan get access to some AI features, though there are usage caps.
For example, free users may get a certain number of uses for Magic Write, while paid
users get much more uses per month, similarly for most other features in Magic Studio.
This is helpful because if you try Canva's AI features and find them helpful, you can
upgrade to a paid plan.

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Some of Canva's new AI-powered tools include:

Magic Media Used to turn text to video or images

Magic Eraser Used to brush away unwanted details and distractions from
your photos.
Magic Edit Select a part of your image and add to, replace, or edit it with a
short-written prompt. For example, select the dress in a picture
and write formal suit to change the dress to a suit.
Magic Write Helps you quickly reword sentences or paragraphs and
summarize or expand your text.
Magic Design You can provide a picture or a text prompt and this AI tool will
transform it into a design which you can further customize.
Magic Animate Automatically apply the perfect animations and transitions to
your entire design.

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How to become a music composer using AI in Canva

Here’s a fun activity for you to create original music using AI.
● Click Apps on the Object Panel
● Search AI music generator
● Choose any app
● Give a prompt for the music and set the time to 10 seconds.

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3.13 Introduction to Adobe Express

Adobe Express, was earlier known as Adobe Spark and it is a content creation or graphic
designing tool developed by Adobe Inc. It is an American software company with
headquarters in San Jose, California.
Adobe Express was primarily designed for schools and nonprofits. As of September
2023, it allowed users to create branded content, such as flyers and logos, post social
media content, and edit PDF documents with the help of artificial intelligence (AI)
technology.
Advantages of using Adobe Express
●​You can combine video clips, artwork, animations, and music to make videos with
drag-and-drop ease.
●​You can complete one-click tasks powered by Adobe Photo, design, video, and PDF
tools.
●​Generateextraordinary text effects and images instantly from just a description with
Adobe Firefly generative AI.
●​Create
graphic designs faster with thousands of professionally designed templates,
Adobe Stock photos, videos, music, and more.
●​Collaborate and comment on files in real time with your team.
Adobe Express for Education

Adobe Express for Education including Adobe Express and Photoshop Express, is free
for students and educators and is designed for educational content. Students and
teachers can use Adobe Express to create photo essays, reports, student portfolios,
newsletters, flyers, posters and more.

3.14 Getting Started in Adobe Express

Adobe System Requirements

The minimum system and technical requirements for creating content using Adobe
Express are:
Operating Systems on the Web Windows: Version 10 or later
macOS: Version 11 or later
ChromeOS
Operating Systems on the Mobile iOS 14 or later, Android 9.0, Pie or later
Web browsers Google Chrome: Version 100 and onwards
Microsoft Edge: Version 107 and onwards
Safari: Version 16 and onwards
Firefox: Version 117 and onwards
Note: JavaScript must be enabled
Memory requirements Minimum 4GB memory

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Go to https://www.adobe.com/in/

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Adobe Express Left Panel:

Search for templates, previous projects, photos,

1 videos etc.

Add your own elements or Adobe files to your

2 design.

Browse through thousands of professionally

3 designed still images, videos and multiple page
templates in a range of styles

Upload your own media, or select from royalty-free

4 Adobe Stock photos, videos and music.

Choose your own font, colour and formatting or start

5 from a text layout.

Search or browse thousands of elements like frames,

6 shapes, brushes, icons, backgrounds from Adobe
Stock.

Create quick and easy collages with photos and

7 videos by adding Grid Layouts to your design.

Discover various apps, resources, some of which use

8 AI. You can also find Google Photos, OneDrive etc.

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3.15 Creating a Design Using Adobe Express Template

Step 1: On the homepage of Adobe Express, hover over a task in the top row, and
select Browse templates to open the editor and view templates.

Step 2: Scroll through the templates or select to narrow your results to Video,
Multiple page, or Animated templates. You can type in keywords to search.

Step 3: In the Left panel, select Text > Add your text to add new text to the template.
Type your text in the text box and format it using the available styling options from
the Left panel. You can also edit and style the existing text on the template.

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Step 4: In the Left panel, select Media to add Photos or Videos, depending on what
you want to make. Select Upload from device or browse the library to add a photo or
video to your template.

Step 5: Use the layers panel to select the image or video you want to replace in a
template, then select Replace .

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Step 6: Add animation to your text and photos to make your design more
interesting. For animating anything select it and choose Animation from the side
panel

Step 7: Select Elements in the Left panel to add Design, Assets, Backgrounds,
Shapes, and Icons.

Step 8: Select Theme to edit colours and select Background color to add a
background color to your template.

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Step 9: Download your template on your device or select Share to collaborate or

showcase your work to the world.

3.16 Creating an Original Design in Adobe Express

Step1: On the homepage of Adobe Express, click the icon in the top left corner.
Choose the option from the list

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Step3: From the Left panel, select Search to search for photos or videos, you can select it
and it'll be on the blank canvas.

Step 4: Select Your stuff in the Left Panel, to easily apply fonts, colors, and logos to any
design you've created or shared.
Step 5: Select Media to add new photos, videos, or audio from the photo library or
select Upload from the device to add.

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Adding an Audio file.

Step 6: Select Text to add text to the design, type your text in the text box and format it
using the available styling options from the Left panel.

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3.17 Splitting, Cutting and Trimming in Adobe Express

Steps to Split a Video in Adobe Express

Steps to Cut or Delete a part of the Video in Adobe Express

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Steps to Trim a Video in Adobe Express

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Exercise

I. Multiple Choice Questions:

1. The process of transforming any idea or content into a visually appealing,

eye-catching form is:
a. Event management
b. Product Designing
c. Content Management
d. Graphic Designing

2. The following is a free product for schools and other educational institutions
intended to facilitate collaboration between students and teachers:
a. Canva School Domain
b. Canva Magic Write
c. Canva for Education
d. Canva Assistant for Schools

3. On January 11, 2024, Canva launched its own GPT in OpenAI's GPT Store which
is
a. Magical AI b. Magic Studio c. Canva Magic Assistant d. My Studio

4. Which of the following is not true for Canva:

i) It is easy to use
ii) Cannot work in Canva without a license
iii) It is Versatile
iv) Your work will not be saved automatically

a. i), ii) and iii) b. i) and iii) c. ii) and iv) d. All of these

5. Why should we use High-Quality Images in Canva?

a. Helps create professional-looking designs.
b. The high-quality images do not get pixelated on magnification.
c. Canva provides a range of stock images that can be used for free or purchased.
d. All of the above.

6. In which part of the Canva editor window does a small toolbar appear when you
click on an element:
a. Header b. Footer c. Object Panel d. Floating Toolbar

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7. File, Save, Share, Design Name are parts of __________ in the Canva Editor Window
a. Header b. Footer c. Object Panel d. Floating Toolbar.

8. __________________ in Object Panel allows you to upload your own elements such as
images, videos, audios and graphics and save them in Canva.
a. Apps b. Uploads c. Files d. Projects

9. In Canva the _____________ toolbar becomes visible whenever you choose video in
the design.
a. Floating b. Design c. Video d. Text

10. Presenter notes, Zoom, Full Screen, Grid are available in which part of the Canva
Editor Window?
a. Header b. Footer c. Object Panel d. Floating Toolbar

11. In Canva which toolbar comes up automatically when you choose text in the design?
a. Text Toolbar b. Design Toolbar c. Photo Toolbar d. Video Toolbar

12. In Canva, _________ option in the floating toolbar moves elements backwards,
forward, to the front, to the back.
a. Lock b. Animate c. Layer d. Move

13. Which option in the floating toolbar of Canva can be used for collaborators to see or
for later reference?
a. Post b. Comment c. Alternative Text d. Info

14. Which of the following statements is not true for splitting a video.
a. We can split a video into two parts each time.
b. We can split a video several times.
c. After splitting a video, we can add a transition between the two parts.
d. Splitting can only be done from the beginning and end of a video.

15. More Formal, More Fun, Rewrite, Summarize etc. are alternatives for which tool in
Canva
a. Magic Edit b. Magic Grab c. Magic Write d. Magic Media

16. In Canva , all designs, images, files, favorites, purchases, items shared with you, and
folders are available in ________________ in the Object Panel
a. Apps b. Uploads c. Files d. Projects

17. We can share our design by clicking the __________ button in the Header.
a. Link b. Collaborate c. Share d. Save

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18. ____________ uses AI technology to find the beats in a song.

a. Beat Sync b. Audio Effects c. Adjust d. Magic Beats

19. In Canva each premium music purchase is for one-time use, which means
a. you can use the track once only.
b. you can only use the track in one design.
c. you can only use the track once in any design created in your Canva account.
d. None of these.

20. In Canva you can turn text to video or images in ___________

a. Magic Grab b. Magic Write c. Magic Media d. Magic Morph

21. In Adobe Express we can generate extraordinary text effects and images instantly
from just a description with _________________.
a. Adobe Firefly generative AI
b. Adobe Spark generative AI
c. Creative Cloud Express AI
d. Adobe AI Express

22. The minimum memory requirements for creating content using Adobe Express is
a. 10 GB b. 12 GB c. 4GB d. No minimum requirement

23. In Adobe Express from the Left panel, select _________ to add Photos or Videos.
a. Library b. Media c. Frames d. Images

24. _______ in the Left Panel brings the third-party app designs into your design.
a. Add-ins b. Apps On c. Add-ons d. App Design

25. In Adobe Express use the _____________ to select the image or video you want to
replace in a template, then select Replace
a. Layers panel b. Template Panel c. Style Panel d. Image Panel

II. State True and False for the following statement:

1. Canva requires special software installation on your PC to be able to work.
2. You can sign up for free in Canva.
3. Only templates can be used for graphic designing in Canva.
4. Templates are only available for videos.
5. In its first year, Canva had more than 750,000 users.
6. Canva Magic Read, is the platform’s AI-powered copywriting assistant.

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7. You can use the tools for freehand drawing, underlines, highlighting and
erasing.
8. Elements option in the Object Panel in Canva can be used to select photos,
frames, shapes, lines, backgrounds etc. to add to your design.
9. Canva does not allow multiple users to collaborate on a single design.
10. Once you trim a video, the trimmed part is hidden and not deleted.
III. Answer the following questions
1. What is Graphic Designing ?
2. Give any four ways where Graphic designing is used.
IV. Answer the following questions based on Canva

1. Write any 3 advantages of Canva.

2. Why should customize design elements even if we are using a template?
3. How can we use Canva effectively?
4. How is your design saved in Canva?
5. Explain the usage of Elements, Uploads and Apps in Canva’s Object panel.
6. Briefly describe the main parts of the Canva editor window.
7. What is a floating toolbar in Canva?
8. Write the steps to split, cut and trim a video.
9. What is the difference between splitting, cutting and trimming a video?
10. Write the steps to add a transition effect between two slides in a presentation.
11. Write the steps for animating elements in a presentation.
12. Write the steps to share a design in Canva.
13. Write the steps to download a design in Canva.
14. How can you add audio tracks to a video?
15. By clicking the "ellipsis" menu, we get a menu with many options for audio
tracks, briefly describe these options.
16. What is Beat Sync?
17. Name any 5 AI tools in Magic Studio. Are these free for all users?
18. What is the use of Magic Write?

V. Label the following Toolbars in Canva

i) Header

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ii) Object Panel

iii) Footer

iv) Text Toolbar

v) Video Toolbar

VI. Using Canva do the following practically and write the steps for each
i. A poster for “Animal Protection Against Cruelty” using a template
ii. A presentation about “The National Education Policy” using a blank
presentation
iii. A video about “Indian Startups” using a template and also generate an audio
track using AI.

VII. Answer the following questions based on Adobe Express

1. What are the advantages of Adobe Express?

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2. What is Adobe Express for Education?

3. Explain the usage of the following in the Left Panel:
a. Templates
b. Media
c. Elements
d. Grids
e. Add-ons
4. Write the steps to:
a. Split a video in Adobe Express.
b. Delete part of a video in Adobe Express.
c. Trim a video in Adobe Express.

VIII. Do the following in Adobe Express and write the steps accordingly.
1. Create a Poster for “Environment Day” using a template. Customize it using
different theme colours, fonts and images.
2. Create a 1–2-minute video(like an advertisement) without using a template to
introduce a new brand of school uniforms. Create a logo for your company and
add theme colours, fonts, images and audio.

IX. Competency Based Questions

1. You are in the school annual day committee and have been made in charge of
designing the invitation cards on an urgent basis. What is the best way to do
this while sharing the designs with your teachers?
2. Your cousin is getting married and he wants to send an original save the date
video to the family and friends through a link, how can you help him?

X. Group Discussion
● Compare the features of Canva with Adobe Express
● Share your views on using templates versus making original designs.

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