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BUS3029 - AS1 Assignment Brief 2025

The document outlines the assessment brief for a report on sustainable operations strategy for a UK luxury brand entering an emerging market, with a focus on ethical practices and stakeholder engagement. It details the assessment requirements, including a 2000-word report addressing sustainable operations, institutional challenges, and local stakeholder engagement strategies. The assessment is weighted at 60% and requires adherence to academic standards and the use of relevant theories and frameworks.

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57 views5 pages

BUS3029 - AS1 Assignment Brief 2025

The document outlines the assessment brief for a report on sustainable operations strategy for a UK luxury brand entering an emerging market, with a focus on ethical practices and stakeholder engagement. It details the assessment requirements, including a 2000-word report addressing sustainable operations, institutional challenges, and local stakeholder engagement strategies. The assessment is weighted at 60% and requires adherence to academic standards and the use of relevant theories and frameworks.

Uploaded by

nguyen tuanh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Assessment Brief

Module Level: 6
Module Code: BUS3029
Credit Value: 20
Module Name: Operating in Emerging Markets
Module Leader: Khaza Ahmed

Assessment Code: AS1


Assessment Type: Report
Assessment Operations strategy report 2000 words (-/+ 10%)
Deliverable(s) as
stated in the Module
Specification:
Weighting (%): 60%

Please access the module NILE (Northampton Integrated


Learning Environment) site, and check submission dates under
Submission dates:
the Assessment and submission item within the Course
Content section.
Feedback and Grades Please see the Assessment and submission section of the
due: module NILE site.

Please read the whole assessment brief before starting work on the Assessment Task.

Assessment Task Guidance Description

Learning Outcomes aligned to this assessment:


On successful completion of this assessment, you will be able to:

• Analyse the business context in emerging markets and identify the opportunities,

challenges, and risks in these markets.

• Devise and justify a plan to launch or expand a business into an emerging market

through ethical and responsible means.

• Draw from a range of solutions to ensure the successful delivery of a plan.

1
Task
Sustainable Operations Strategy for a UK Luxury Brand

(Note: Building on the market selection and entry mode analysis presented in PS1, this report focuses on
the operationalisation and sustainability strategy for the chosen emerging market.)

Context
You have presented a poster to senior management outlining potential emerging markets and
recommended an entry mode for the expansion of a UK luxury brand. Following their approval, you are
now tasked with developing a detailed strategy for how the brand will operate sustainably and ethically in
the chosen market while addressing institutional challenges, risks, and opportunities.

Prepare a report by addressing the following:

1. Sustainable Operations Plan


Propose a detailed plan for how the brand will operate sustainably in the chosen market. Focus on areas
such as ethical sourcing and reducing environmental impact. Highlight how these practices align with the
brand’s values contribute to competitive advantages and will help the business to grow.

2. Institutional Challenges and Risks


Discuss potential business challenges and how the brand can implement strong corporate governance
practices to address institutional voids and any potential challenges and risks in the market (e.g., weak
legal frameworks, corruption, regulatory gaps). You may propose strategies to ensure accountability,
transparency, and ethical decision-making in business operations.

3. Engaging Local Stakeholders/Promoting Business


Develop a strategy for engaging with local stakeholders, including suppliers, government bodies, and
communities to promote the business and enhance the brand’s reputation. Explore how the brand can
contribute to local development (e.g., job creation and partnerships with local artisans).

Alternatively, you could use other business strategies such as the marketing mix approach to show how
you will promote your business. What will be your target audience and how will you promote to the
selected market segment your business?

Word count: 2000 (-/+ 10%)

Guidelines

i. Focus of the report is the whole country.


ii. A sample report format is given on the last page of this document.
iii. Apply relevant international business and strategic management theories and
frameworks to answer the tasks above. Theories learnt in other modules may also be
applied.
iv. Conduct brief research on several cities in emerging markets and select one as the focus
of this report.
v. At this level of study, it is important that your work is well-written, well-presented and
supported by credible academic and practitioner research. Writing at this level
requires evidence-based arguments, and these arguments must be constructed with a
good standard of critical analysis and evaluation.
vi. Use industry and sector reports, macroeconomic outlook reports, consultancy reports,
2
etc from reputed and reliable sources for supporting evidence.
vii. Be critical and analytical. Check this link for more info -
https://skillshub.northampton.ac.uk/critical-thinking/
viii. References should be presented in the Harvard format. Check this link for more info -
https://skillshub.northampton.ac.uk/referencing/

Use of Generative AI (Artificial Intelligence) within this assessment:


Some uses of Generative AI may deemed as unethical in your assessment. Further guidance on
the conditions for allowable use of Generative AI will be given by the module team.

Please access the following position guidance from University of Northampton on the use of
Generative AI within assessments.

Assessment Submission
To submit your work electronically, please go to the ‘Assessment and submission’ area on the
NILE site and use the relevant submission point to upload the assignment deliverable. The
deadline for this is 11.59pm (UK local time) on the date of submission. Please note that Essays
and text-based reports should be submitted as Microsoft Word documents (.doc or .docx), or
as guided within the assignment. Please access the following guide to submitting
assessments.

Written work submitted to Turnitin will be subject to anti-plagiarism detection software.


Turnitin checks student work for possible textual matches against internet available resources
and its own proprietary database. Please access the University of Northampton’s Plagiarism
Avoidance Course (UNPAC) to learn more.

When you upload your work correctly to Turnitin you will receive a receipt which is your
record and proof of submission. If your assessment is not submitted to Turnitin, rather than a
receipt, you will see a green banner at the top of the screen that denotes successful
submission.

N.B Work emailed directly to your tutor will not be marked.

Grading:
Your grade will depend on the extent to which you meet these learning outcomes in the way
relevant for this assessment. You will be assessed on your ability to successfully address
specified module learning outcomes, with marks allocated based on what is called a grading
rubric.

The rubric is a table which has different statements for how well each learning outcome has
been met, and is used as a standard benchmark so that all assignments are marked equally
against. Please see the grading rubric on NILE, or see the final page of this document for
further details of the criteria against which you will be assessed, presented in the grading
rubric.

Further Assessment Guidance:


3
Please access the following document for more general information about the assessment
process, including anonymous marking, submissions, and where to find feedback and grades.
2023 UON Standard Assessment Guidance.
Marking Rubric

4
Sample Report Structure

This report structure is provided for guidance purposes only and is not intended to be
prescriptive. Students are encouraged to adapt it to suit their analysis and approach to the
task.

Executive Summary (Not included in word count - approx. 150 words)

§ Provide a concise overview of the sustainable operations plan/institutional


challenges/stakeholder engagement strategy. Highlight how the proposed strategies
align with the brand’s values and contribute to responsible business growth.

Introduction (Included in word count - approx. 200 words)

§ Set the scene and introduce the chosen UK luxury brand, including its core values
and relevance in the global market.
§ State the report’s focus on operationalising the expansion sustainably and ethically.

Main Body (Included in word count - approx. 1500 words)


(Do not use "Main Body" as a title; divide it into sub-sections with relevant headings.)

§ Critically analyse and evaluate the issues outlined in the task.


§ Ethical sourcing strategies or environmental impact reduction.
§ Institutional challenges such as weak legal frameworks or corruption.
§ Governance measures like transparency and anti-corruption frameworks.
§ Stakeholder engagement strategies/Business promotion (e.g., partnerships with
suppliers, and communities).
§ Apply relevant theories and frameworks to justify your recommendations (e.g.,
stakeholder theory, corporate governance frameworks, marketing mix).
§ Support analysis with evidence from academic and practitioner sources.

The abovementioned headings are merely illustrative examples

Conclusion and Recommendations (Included in word count - approx. 300 words)

§ Summarise key insights and propose actionable recommendations.

References (Not included in word count)

§ List all cited sources using UON referencing style.

Appendices (Not included in word count)

§ Include supplementary materials such as charts, tables, or additional data that


support the analysis.

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