Transcript 5 - Cheapies Car Hire
Transcript 5 - Cheapies Car Hire
Part 1
You'll see that there is an example of this type of conversation relating to this
will be played first.
Woman: Good morning, sir. Welcome to the Cheapies Carhire. Can I help
you?
Man: Yes, please, I need to rent a car. Woman: That's no problem, sir. When
would you like it?
Man: Tomorrow morning, Let's look then today's the 6th of August. So you'll
need it on the 7th of August.
Now we begin, you should answer the questions as you listen, the recording is
not played twice. Listen, carefully to the conversation and answer questions, 1
to 5.
Woman: Good morning, sir. Welcome to Cheapies Carhire. Can I help you?
Man: Yes, please. I need to rent a car.
Woman: That's no problem, sir. When would you like it?
Man: Tomorrow morning.
Woman: Let's look then. Today is the 6th of August. So you'll need it on the 7th
of August.
Man: That's right.
Woman: Now. I'll just need to take some details from you, sir. Can I take your
name, please?
Man: John Wilson,
Woman: And your home address?
Man: 95 Green Lane Manchester
Woman: green like the colour.
Man: Yes. That's right. And the postcode is MW74DF.
Woman: Okay. Got that. Can I have your telephone numbers, please?
Man: My home number is 0 2 0 6 8 3 4 6 3 8 7 and My mobile is 07779724868
Woman: Sorry. I missed the mobile.
Man: It's O Seven Seven Seven Nine Seven Two Four Eight Six Eight.
Woman: Thanks. Now. Are you the holder of a full current driver's license?
Man: Yes. I am.
Woman: Could I take the number of the license please?
Man: Sure, let's have a look now. It's W I L 948578269.
Woman: And will there be any other drivers or just you?
Man: Only me please.
Woman: Okay, you said that you wanted the car tomorrow, But how long
would you want it for?
Man: Well, tomorrow's Friday the 7th and I want it for the whole weekend. So
I'll bring it back on Monday morning.
Woman: I'll have to charge you for all Friday and Monday sir.
Man: That's okay.
Woman: Good. Now, what kind of car were you looking for, sir?
Man: I'd like a fairly small car as I'll be driving a lot around town. And a
smaller car will be easier to get around and to park.
Woman: Yes. That's true. Well, I've got a small size in the following types of
car, a Ford, a Renault, and a Toyota, they're pretty much the same though the
Toyota is in a cheaper price category.
Man: I'll take the cheapest one, please.
Woman: And we can offer you a petrol or diesel model with that car.
Man: Oh, in that case, I'll take the diesel as that will be more economical.
Before the conversation continues. You have some time to look at questions
6 to 10.
That is the end of part 1. You will now have half a minute to check your
answers.
Part 2
Anyway, we'll certainly not be dealing with school parties during the summer
holidays. Our clients for the next three months are mostly family parties or
groups of friends, and I'd like to talk a bit now about the tours we offer and
what your responsibilities will be. Our most popular excursion is the
Woodland tour and trail. Often, this is sold out, and we have all of our 10 jeeps
and convoy with eight people in each Jeep. It's a lot of fun. These tours really
offer a taster of what we can provide. So as both driver and guide, it is
important that you do a good job here. So they come back for the bigger
tours. I will talk about the commission package later. As the summer days
are so long, we have three tours each day, but you will not be expected to
work on more than two of them. Morning tours start at 8 a.m and go to
midday. Afternoon tours are from 2:00 p.m. To 6 p.m. And then evening ones,
7 p.m. to 11 p.m. All the tours follow the same route and you should have
made yourselves familiar with all the key information. This was provided to
you in the information packet you were sent when you accepted the job offer.
This is important. So if you haven't had time yet, please do so now. Our
second most popular tour is the Family Exclusive. This tour is for the whole
day and for only one group. Usually it is just one jeep, but sometimes there
are two if the party is large. These tours go from 10 a.m. till 5 p.m. And include
lunch at the brown bear in lower Middleton. We have a number of different
routes for these tours as we don't want our premium clients being made to
feel that they are part of a large package deal. You'll be told which route to
take with your weekly schedule. Now, I'd like to move on to these specialty
tour packages. These are the ones that we are keen to put people on, once
they've done the Woodland tour and Trail trip.
Part 3
Student 1: Well, as you know, we have to plan and conduct a survey. How
should we organize this?
Carol: Well, I think we should divide up the tasks and then assign them to
people who want to do them.
Student 2: I think that's a good idea. I don't want to talk to people.
(Laughter)...….
Carol: Seriously. If we divide up the tasks, no one will feel as though they're
doing all the work. Even distribution is fair. I've done it this way before and it's
always worked out quite well.
Student 1: Yes, I agree that what if some tasks are longer than others? Then it
doesn't seem fair.
Carol: Well, then we have to make sure we divide the tasks up according to
time estimates. Some tasks may take longer for example, the interview stage
and others shorter like perhaps the layout of the survey form.
Student 1: Okay, then carol that sounds like a great idea.
Student 2: I seem to recall reading somewhere in our lecture notes that
dividing up tasks was highly recommended for group work. So I feel good
about what we're doing. Okay, then what are the tasks and who wants to do
them?
Student 1: Well, at the moment, I'm studying layout and design. So if nobody
has any objections, I'd like to work out the design of the survey. I'll have this
finished by mid March, the 23rd to be exact. I've got other assignments to do
around that time.
Student 2: That's fine with me. I hate design and layout. What about
organizing the questions? Someone's going to have to do this, Could I? I
promise to be all finished by mid-march. What do you think, Carol?
Carol: Yes, that all sounds good. I guess someone's going to have to do the
questioning why don't I conduct the survey. The assignment is due on April,
the 3rd, so I'll have the survey completed by late March. Just in time for the
oral report.
Before you hear the rest of the conversation, you've some time to look at
questions at 27 to 30.
Now, listen and answer questions 27 to 30.
Student 1: Yes, about that oral report, does anyone have any notes from the
last lecture? There were some good ideas about how to give a good oral
report.
Student 2: Yes. I happen to have them right here. There were some very
helpful suggestions given by Professor Thompson. Should we take a moment
to go through them?
Everyone: Yes, Yes, Yes, Please
Student 2: Well, firstly, the report itself is due after the survey has been
handed in. I believe our group will be presenting it on the 12th of April.
Student 1: 12th of April. That's the date of my accounting exam.
Student 2: Anyway, Professor Thompson said we mustn't speak longer than
20 minutes or less than 15. He said, when it comes to assigning grades, he'll
be looking for speakers to maintain eye contact with the audience. In other
words, “don't just stand up and read the presentation”.
Carol: That's been my problem in the past. I spend all my time looking at my
notes and the audience gets bored.
Student 2: Yes. That's right. Another point to remember is to make good use
of gestures. Standing there like a robot is also very boring for the class.
Another thing to consider is visual aids. He said we should include a variety of
them. Things like overhead transparencies, handouts. We can use the
Whiteboard, DVDs or video, were also suggested.
Student 1: Okay, let's decide who was to do what?
That is the end of part 3. You will now have 30 seconds to check your
answers.
You will hear a woman talking about Retail Psychology. First, you have some
time to look at questions, 31 to 40.
Hello, everyone. Let's get started on the final lecture in our module on Retail
Psychology. Today, we're going to focus on supermarket layouts and how
retailers display their products to encourage us as customers to spend as
much of our money as possible. It's an interesting topic. Now, most of us don't
actually realize that the layout is deliberately designed to make us part with
our money. But in fact, millions of pounds are spent on research into the
psychology of shoppers and what motivates us to buy. So, let's have a look at
an actual supermarket layout. Now, here's the entrance to the store, just here.
This area immediately around the entrance is what retailers refer to as the
decompression zone or The dead zone. This is where the customers recover
from the environment outside. And by that, I mean, this is where they adjust,
for example, the place where they might put their keys in their pockets, or
take off their sunglasses, these kinds of things. So, what do you notice about
this area? It's very empty, isn't it? Yes, it's pretty much clear of stock
altogether. This area is not designed or used to sell us anything. Basically, the
supermarkets never put any merchandise here because they know that no
one's ready to buy yet. However, the retailers want their customers to feel
comfortable. If they're in a relaxed state of mind, they're much more likely to
stay longer and spend money. Now, let's look back at the entrance again.
Now, it's interesting, but we know that three quarters of us look right, not left,
when we go into a supermarket. So, 75% of people. This gives the
supermarket's a great opportunity to hit us with promotions and offers. So
near the front door, you might also find what we call the dwell zone. The dwell
zone is the area on the right hand side by the front door where you are
encouraged to relax and browse. You will usually find newspapers and
flowers here to help you do exactly that. Moving on, from the Dwell zone, we
come to the Power Aisle. Basically it's the main route customers return to
after venturing into nearby aisles. And so this is the area of the supermarket
where the strongest offers are displayed. So you might see a sign that reads
barbecue time and you'll see all the items you could possibly need for a
barbecue. The charcoal, the sauces, the skewers, and the drinks, everything
you need all in one place. Were you planning a barbecue before you went
shopping? Do you even have a garden? (laughing) Yes, the Power Aisle has a
very powerful effect on sales. Even though most of us don't even realize we
are being sold to here.
Now, Let's think about fruit and vegetables for a moment. They're always
located towards the front. Now. Why do you think this is? Yes, fruit and
vegetables are always at the front because it gives the supermarket a
healthy image and let's think back to flowers and newspapers. We talked
about both these items earlier and yes, they're displayed near the front on
the right. Now, they're known as distress goods. Why is that? Well, these are
the goods that we often buy in a hurry or on impulse. In other words, these
are the items we didn't actually intend to buy at all, but the supermarkets
want us to put them in our trolleys, even before we start our proper shopping.
Now, what about everyday items like bread or milk or cereals? They're always
placed right at the back of the supermarket. Yes, in this area here. Again, this
is a deliberate strategy by the supermarkets. Basically they want us to walk
through the whole store to get them in the hope we will buy other things on
the way. That's why items like these are often called destination goods. Now,
where the products are placed on the shelves makes a real difference. We
read shelves a bit like we read a book. Our eyes go from left to right and they
want you to focus on the more expensive items. So they placed them at eye
level. It's often quite hard to spot items like cheap tinned food. Why is that?
Well, they're normally placed very low on the shelves. Basically, the
supermarkets don't want the cheapest products to be the ones you see first.
Finally, Let's have a look at the checkout area here. Now, we all know that
suites are deliberately placed within the reach of children at the checkout.
But all kinds of things are displayed at checkouts these days. In fact,
supermarkets can change what's on offer almost by the hour. It's a quick and
easy way for them to rotate their stock. So if the sun comes out, the checkout
is an ideal place to display sunglasses. And if it rains umbrellas can be
placed there instead. Now, does anyone have any questions?
That is the end of part 4. You now have half a minute to check your answers.