Entrepreneurship
Entrepreneurship
1. Jain, R.K., Urban, L.V., Stracy, G.S., Environmental Impact Analysis, Van Nostrand Reinhold
Co., New York, 1991.
2. Rau, J.G. and Wooten, D.C., Environmental Impact Assessment, McGraw Hill Pub. Co., New
York, 1996.
CS600OE: ENTREPRENEURSHIP (Open Elective – I)
Course Objective: The aim of this course is to have a comprehensive perspective of inclusive learning,
ability to learn and implement the Fundamentals of Entrepreneurship.
Course Outcome: It enables students to learn the basics of Entrepreneurship and entrepreneurial
development which will help them to provide vision for their own Start-up.
UNIT – I
Entrepreneurial Perspectives
Introduction to Entrepreneurship – Evolution - Concept of Entrepreneurship - Types of Entrepreneurs -
Entrepreneurial Competencies, Capacity Building for Entrepreneurs. Entrepreneurial Training Methods
- Entrepreneurial Motivations - Models for Entrepreneurial Development - The process of
Entrepreneurial Development.
UNIT - II
New Venture Creation
Introduction, Mobility of Entrepreneurs, Models for Opportunity Evaluation; Business plans – Purpose,
Contents, Presenting Business Plan, Procedure for setting up Enterprises, Central level - Startup and
State level - T Hub, Other Institutions initiatives.
UNIT – III
Management of MSMEs and Sick Enterprises
Challenges of MSMEs, Preventing Sickness in Enterprises – Specific Management Problems; Industrial
Sickness; Industrial Sickness in India – Symptoms, process and Rehabilitation of Sick Units.
UNIT – IV
Managing Marketing and Growth of Enterprises
Essential Marketing Mix of Services, Key Success Factors in Service Marketing, Cost and Pricing,
Branding, New Techniques in Marketing, International Trade.
UNIT – V
Strategic perspectives in Entrepreneurship
Strategic Growth in Entrepreneurship, The Valuation Challenge in Entrepreneurship, The Final Harvest
of New Ventures, Technology, Business Incubation, India way – Entrepreneurship; Women
Entrepreneurs – Strategies to develop Women Entrepreneurs, Institutions supporting Women
Entrepreneurship in India.
TEXT BOOKS:
1. Entrepreneurship Development and Small Business Enterprises, Poornima M. Charantimath,
2e, Pearson, 2014.
2. Entrepreneurship, a South – Asian Perspective, D.F. Kuratko and T. V. Rao, 3e, Cengage,
2012.
3. Entrepreneurship, Arya Kumar, 4 e, Pearson 2015.
4. The Dynamics of Entrepreneurial Development and Management, Vasant Desai, Himalaya
Publishing House, 2015.
CS601OE: FUNDAMENTALS OF MANAGEMENT FOR ENGINEERS (Open Elective – I)
Course Outcome: The students understand the significance of Management in their Profession. The
various Management Functions like Planning, Organizing, Staffing, Leading, Motivation and Control
aspects are learnt in this course. The students can explore the Management Practices in their domain
area.
UNIT - I
Introduction to Management: Evolution of Management, Nature & Scope-Functions of Management-
Role of Manager-levels of Management-Managerial Skills - Challenges-Planning-Planning Process-
Types of Plans-MBO
UNIT - II
Organization Structure & HRM: Organization Design-Organizational Structure-Departmentation–
Delegation-Centralization - Decentralization-Recentralization-Organizational Culture- Organizational
climate- Organizational change
Human Resource Management-HR Planning - Recruitment & Selection - Training & Development-
Performance appraisal - Job Satisfaction-Stress Management Practices
UNIT - III
Operation Management: Introduction to Operations Management-Principles and Types of Plant
Layout-Methods of production (Job Batch and Mass production) - Method study and Work
Measurement-Quality Management - TQM-Six sigma - Deming’s Contribution to Quality - Inventory
Management – EOQ - ABC Analysis - JIT System-Business Process Re-engineering (BPR)
UNIT - IV
Marketing Management: Introduction to Marketing-Functions of Marketing-Marketing vs. Selling-
Marketing Mix - Marketing Strategies - Product Life Cycle - Market Segmentation -Types of Marketing
- Direct Marketing-Network Marketing - Digital Marketing-Channels of Distribution - Supply Chain
Management (SCM)
UNIT - V
Project Management: Introduction to Project Management-steps in Project Management - Project
Planning - Project Life Cycle-Network Analysis-Program Evaluation & Review Technique (PERT)-
Critical Path Method (CPM) - Project Cost Analysis - Project Crashing - Project Information Systems
TEXT BOOKS:
1. Management Essentials, Andrew DuBrin, 9e, Cengage Learning, 2012.
2. Fundamentals of Management, Stephen P.Robbins, Pearson Education, 2009.
3. Essentials of Management, Koontz Kleihrich, Tata Mc - Graw Hill.
4. Management Fundamentals, Robert N Lussier, 5e, Cengage Learning, 2013.
5. Industrial Engineering and Management: Including Production Management, T.R.Banga, S.C
Sharma , Khanna Publishers.
CS602OE: CYBER LAWS AND ETHICS (Open Elective – I)
Course Outcomes
The students will understand the importance of professional practice, Law and Ethics in their
personal lives and professional careers.
The students will learn the rights and responsibilities as an employee, team member and a
global citizen
UNIT - I
Introduction to Computer Security: Definition, Threats to security, Government requirements,
Information Protection and Access Controls, Computer security efforts, Standards, Computer Security
mandates and legislation, Privacy considerations, International security activity.
UNIT - II
Secure System Planning and administration, Introduction to the orange book, Security policy
requirements, accountability, assurance and documentation requirements, Network Security, The Red
book and Government network evaluations.
UNIT - III
Information security policies and procedures: Corporate policies- Tier 1, Tier 2 and Tier3 policies -
process management-planning and preparation-developing policies-asset classification policy-
developing standards.
UNIT - IV
Information security: fundamentals-Employee responsibilities- information classification-
Information handling- Tools of information security- Information processing-secure program
administration.
UNIT - V
Organizational and Human Security: Adoption of Information Security Management Standards, Human
Factors in Security- Role of information security professionals.
REFERENCE BOOKS:
1. Debby Russell and Sr. G. T Gangemi, "Computer Security Basics (Paperback)”, 2nd Edition, O’
Reilly Media, 2006.
2. Thomas R. Peltier, “Information Security policies and procedures: A Practitioner’s Reference”,
2nd Edition Prentice Hall, 2004.
3. Kenneth J. Knapp, “Cyber Security and Global Information Assurance: Threat Analysis and
Response Solutions”, IGI Global, 2009.
4. Thomas R Peltier, Justin Peltier and John blackley,” Information Security Fundamentals”, 2nd
Edition, Prentice Hall, 1996
5. Jonathan Rosenoer, “Cyber law: the Law of the Internet”, Springer-verlag, 1997
6. James Graham, “Cyber Security Essentials” Averbach Publication T & F Group.