Digital Business Transformation Strategy Final Final
Digital Business Transformation Strategy Final Final
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Digital Business Transformation Strategy 2
Table of Contents
Introduction................................................................................................................................3
Contemporary Approaches..............................................................................................8
Digital Interaction....................................................................................................................14
B2C Interaction.............................................................................................................14
B2B Interaction.............................................................................................................14
Conclusion................................................................................................................................16
Reference List..........................................................................................................................17
Digital Business Transformation Strategy 3
Introduction
Dynamics and convolutions associated with the globalized market have necessitated
digital transformation in multinational businesses. The situation means that businesses must
perform digital integration to remain competitive, profitable, and alive. The digitisation
operations, business models, and competencies (Kraus et al., 2022). Successful digital
experience, and improved productivity. Today, businesses can utilise diverse technologies in
Technological integration has also supported businesses in improving work processes through
failure related to incompatible and irrelevant systems adoption. Still, Primark can implement
evidence-based strategies to perform digital integration operations that meet modern business
standards.
The digital business environment refers to the business ecosystem developed through
utilise different business technologies in improving their performance, resilience, and brand
visibility. The current technological development allows businesses to perform their diverse
operations within the digital environment (Luo et al., 2023). Technological resources that
support business operations within the digital environment are computer programs, cloud
analytics and digital-based devices like mobile devices and computers. The organisational
Digital Business Transformation Strategy 4
applications, data servers, and accounting software programs (Kraus et al., 2022). The
technological resources support data sharing, marketing, and communication processes that
increase the efficiency of diverse business activities. Currently, successful businesses publish
Digital Businesses
their diverse activities within the digital environment. The process involves integrating
different technological resources and capacities to drive business models, engage talent, and
transform processes (Markus & Soh, 2015). The concepts comprise traditional and digital-
only brands that utilise digital technologies in enhancing their operations. Various businesses
that have depended on digital transformation to improve their performance within their
specific industries are Uber, Netflix, and Amazon (Rogers et al., 2016). Uber uses a digital
platform that operates ride-sharing and delivery businesses with low capital assets. Netflix
utilises the digital business strategy of providing video streaming services to clients from
different locations globally. Amazon depends on the digital concept in providing different
services to clients, including digital streaming, digital marketing, video streaming, and e-
modern businesses are quality optimisation, culture, scalability, and flexibility. The flexibility
concept revolves around the knowledge of constant changes in modern businesses. Market
dynamics imply that businesses must utilise digital technologies in adapting swiftly to
dynamics in consumer preferences and work processes. For instance, businesses utilised the
digital approach in supporting work-from-home and online selling initiatives during the peak
pandemic period (Verhoef et al., 2021). The scalability concept represents the need to deal
During these situations, digital technologies help businesses scale down or up to meet
restricting procedures that support them in dealing with cultural shifts. Additionally,
product/service quality.
Digital businesses offer investors benefits like reduced operational costs, improved
specific consumer demands and needs (Plekhanov et al., 2022). Successful companies
and differentiated products (Yucel, 2018; Chaffey, 2019). Automating production enables
businesses to increase output, cut operational costs and improve product quality (Westerman
& Bonnet, 2015). Businesses depend on the tactic of minimising huge risks, delays, and costs
facilitating governance and streamline operations in their different outlets (Palfreyman &
departments and outlets depend on the shared information in making informed decisions.
models that suit their systems, plans, and needs. The models define how businesses capture,
deliver, and create value in the digital business environment. Hence, these models can utilise
multiple digital technologies in offering services and products that suit clients’ needs. Popular
digital business models in the global market are the e-commerce model, freemium model,
free model, marketplace model, and digital ecosystem model (Chan, 2015). The free digital
model relies on ads from platforms like Facebook and Google in providing free services to
users. The cost-free service delivery tactic for this model helps in transforming users into end
products. The freemium model allows clients to access the basic version of a specific
production without incurring financial costs (Georgieva et al., 2015). In this model,
companies fix specific prices for the premium version of a specific product, which enables
clients to access additional features (Gebauer et al., 2020). The on-demand model represents
Digital Business Transformation Strategy 7
virtual services like Apple TV and Amazon Prime Video where users pay based on product
The e-commerce model enables businesses and individuals to sell products online
through e-commerce websites like Amazon. Business organisations like Primark can establish
e-commerce websites to sell products online, which prevents their dependence on physical
stores (Chaffey, 2019). Most businesses realised that creating these platforms can support
their profit optimisation agenda by attracting online shoppers. Unlike the e-commerce model,
the marketplace model allows buyers and sellers to apply third-party platforms in trading
services and goods (Balaraman & Kosalram, 2012). The design means that businesses can
generate income by regulating and facilitating interaction between sellers and buyers in the
market. Popular businesses that utilise the model in serving clients are product-based Etsy,
product-based eBay, and service-based Uber. Finally, the digital ecosystems model creates a
vendor lock-in effect that enables businesses to exploit clients across multiple platforms
(Gebauer et al., 2020). In this model, adequate information about clients allows ecosystem
Digital Business Transformation Strategy 8
drivers like Tesla, Google, Apple, Amazon, and Alibaba to sell products across digital
ecosystems.
Contemporary Approaches
digital business environment are cloud computing, IoT (Internet of Things), teleconferencing,
cybersecurity, remote work, and artificial intelligence (Aceto et al., 2020). For instance,
companies have embraced cloud computing operations in managing, analysing, and sharing
data (Bocij et al., 2018). Cloud computing refers to a model that facilitates network access to
various computing resources, including services, servers, applications, storage, and networks.
Essential features of the current cloud computing model are measured service, broad network
access, rapid elasticity, on-demand self-service, and resource pooling (Aithal, 2023).
Businesses can utilise deployment models like hybrid cloud, public cloud, community cloud,
and private cloud in supporting their cloud computing operations. Important technologies that
and fast wide-area networks. Current improvement strategies on cloud computing platforms
processes while reducing operating costs for businesses (Wodecki, 2018). Today, current
studies showcase numerous use cases of this technology in reducing workforce size while
streamlining tasks in companies (Verma et al., 2023; Tegmark, 2018).). For instance, some
businesses utilise generative AI in improving work efficiency through a reduction of the total
time people take to learn concepts, generate ideas, and develop outlines. Software developers
have developed smart chatbots that handle simple questions in customer care departments,
Digital Business Transformation Strategy 9
which lowers the burden exerted on customer service representatives (Suduc & Bizoi, 2022).
employees to interact remotely (Donald, 2019) Leading and Managing Change in the Age of
utilised the technology in enabling board and regular corporate meetings during the peak
pandemic period. Today, businesses utilise the technology avoiding huge costs and
nations globally. The IoT represents the networking process that facilitates communication
and increases the interconnectedness of digital technologies (Rath & Roy, 2024). The
internetworking approach enables technological devices to gather and share data from
different locations. The technology allows users to control and sense objects remotely within
physical activities into the digital world, which creates outcomes like economic benefits,
increased accuracy, and improved efficiency. IoT adoption reduces the dependence on human
intervention, which supports businesses in minimising labour costs. However, the derived
security threat has forced providers to implement measures required to improve IoT security
and protect users (Feng et al., 2020). Security assurance has led to the continued usage of this
remote work initiatives. Remote work gained major popularity during the COVID-19
pandemic period since it helped businesses continue operating while protecting their clients.
their HRM programs. Some businesses implemented fully remote or hybrid workplaces to
Digital Business Transformation Strategy 10
provide work-life balance while sourcing talent from different nations globally. Implementing
the work-from-home initiative required these businesses to rethink monitoring and workflow
and crucial resources. Experts observe that increased digital technology usage exposes
businesses to cyberattack threats like hacking, denial-of-service attacks, phishing attacks, and
measures to protect corporate and individual users from different cyberattack threats.
KPIs like revenue growth, profit margin, customer experience, productivity, and cost.
Teleconferencing tools allow businesses to improve employee experience through the remote
work strategy (Marr, 2012). Current studies indicate that the remote work initiative offers
employees a life-work balance that leads to their general welfare (Parmenter, 2015). The AI
technology provides features that support businesses in providing effective customer support
services, including intelligent virtual assistants, and voice recognition. The process defines a
like Primark. Cloud computing platforms also provide multiple functions with positive
technology can enable Primark’s employees to analyse, organise, and interpret big data.
Sharing data across the company can support these professionals in making sound decisions
and avoiding computational errors. Automating different workplace activities offers the
resources, systems, and devices to improve different processes. In this case, the company can
Digital Business Transformation Strategy 11
support the company in creating effective but low-cost marketing programs. The process
would involve using technology to create engaging and customized marketing campaigns for
different markets (Pascucci et al., 2023). For instance, the company can utilise social media
platforms like YouTube, Twitter, Facebook, and Instagram in marketing its brand (Arora et
al., 2019). The focus on social marketing can support Primark in avoiding the huge costs
associated with marketing products and brands using conventional media platforms
(Olotewo, 2016). Digital marketing can help in creating highly targeted and interconnected
ecosystems for Primark’s marketers. The company can depend on this approach in creating a
huge loyal customer base using effective attraction and retention tactics.
Digital technologies can improve data collection, sharing, and analysis in Primark’s
workplace, which can improve the decision-making process. Data availability means that the
management team can make informed decisions regarding the company’s operation.
Essentially, cloud computing technology can allow management to make effective and quick
decisions when exposed to abrupt and serious problems (Dwivedi et al., 2020). In this regard,
professionals observe that technological tools like cloud computing platforms enable
individuals to obtain up-to-date data swiftly (Berikol & Killi, 2021). The data creates an
evidence base that guides employees in performing in-depth evaluations and judgments of the
seriousness of a specific organisational issue. Sharing collected data using social media
platforms and email can enable management to streamline activities across Primak’s branches
Analysis suggests that Primark can reduce product prices by embracing automation, which
would minimise its operating costs (Mariia et al., 2020). The company can improve consumer
shopping experience using AI tools, chatbots, machine learning and real-time messaging. In
this regard, machine learning and AI can support the business in creating personalised
services for its diverse customer populations (Omri & Mribah, 2022). The company can
accomplish real-time communication through customer service delivery via website and
social media platforms. Embracing blockchain technology can support the company in
providing secure payment options for products offered through its e-commerce platform. The
advanced technology can help the business in protecting its clients from different cyberattack
Digitising operations can allow Primark’s managers to control and regulate operations
in its outlets globally. Efficient management linked to digitisation can enable the company to
expand beyond the US and Europe. The statement means that digital technology can improve
Primark’s capacity to manage its 432 stores located in the US and 11 European countries.
Improved management suggests that the company can open and effectively manage new
outlets in South American, African, and Asian countries. In this case, digital technologies like
management in this multinational company (Nadire & Daniel, 2021). For example,
videoconferencing tools like Zoom, Cisco Webex, GoToMeeting, and Google Meet can
support senior managers in holding virtual meetings with managers in different outlets
(Suduc & Bizoi, 2022). The interactive procedure can allow this business to reduce
Digital Business Transformation Strategy 13
management expenses while synchronising activities across its branches (Ahmadsimab et al.,
2023; Yuwono et al., 2023). Online interaction can further enable senior management to
strategy and collaborative processes in its workplace. The process aligns with the need to
benefits like enhanced innovation, improved content management, team member motivation,
and enhanced information sharing (Imran et al., 2021). Digital technology adoption implies
that collaborative processes in workplaces are not limited to physical workplaces. Rather, a
operations for the company. A teamwork strategy can enhance innovation in the company
through enhanced knowledge sharing in the workplace. The process offers businesses an
opportunity to solve complex problems within short durations and generate innovative ideas.
Hence, Primark can utilise digital technologies in transforming its workforce into a crucial
resource for competitiveness in the global fashion industry. Creating innovative workplace
teams can further support the business in expanding its market share and optimising its
profitability.
its performance (Berikol & Killi, 2021). The company’s professional team can utilise these
accounting tools to in making transactions highly convenient, efficient and appropriate (Pan
& Lee, 2020). Technological tools like SPSS and cloud computing platforms can support
accounting tools in performing accounting tasks efficiently and swiftly. The accounting team
can capitalise on automated reporting and analytic solutions in making informed decisions
Digital Business Transformation Strategy 14
about organisational growth and competitiveness. Using these tools can enable the business to
improve its data monitoring operations to ensure timely problem detection in the business.
Crucial details that the accounting team can obtain from the financial statement are the
al., 2023). Currently, this information can support the management in making effective plans
Digital Interaction
B2C Interaction
in the global fashion market. In particular, the business can utilise advanced digital
Technological resources like social media platforms can support the business in popularising
its brand among social media users. Social media platforms offer businesses multiple
benefits, including increased revenue, targeted sales, augmented web traffic, and increased
brand awareness (Iankova et al., 2019). The process involves marketing its brand across
social media platforms with huge user populations to maximise market reach (Bouwman et
al., 2019). Effective marketing procedures can support the multinational company in
changing clients’ perspectives of Primark’s brands and products. The company can utilise
customer interactions can enable the company to optimise its engagement in decision-making
processes. Primark customer service employees can utilise technological tools like the
with individuals via these platforms can help the business in increasing its revenues and
B2B Interaction
capturing attention of key decision-makers serving in target client companies. Primark can
utilise digital technologies in improving B2B interaction in the market (Kraus et al., 2022).
The company can accomplish this objective through digital tools implementation in
marketing can support Primark in popularising its brand among its corporate customers. The
company can also utilise digital technologies in providing details like addons for products,
past purchases, regularly ordered products, and stock levels through e-commerce platforms.
Primark can further utilise digital technologies in supporting digital advertising concepts and
improving brand transparency, which can improve its relationship with different corporate
clients (Bridges et al., 2005). In this case, social media marketing can play a crucial role in
improving the company’s relationship with these clients. Other corporate functions that
technologies offers the company an opportunity to reduce costs related to global market
expansion. Creating an e-commerce website can protect the company from huge costs related
to physical store setup. The digital transformation can help the company in reducing the
dependence on brick-and-mortar stores, which are rigid and expensive. Digital integration
offers Primark a chance to exploit opportunities created by the growing demand for e-
commerce services (Chaffey, 2019). Hence, digital transformation aligns with the company’s
Digital Business Transformation Strategy 16
need to cope with the constant shift in consumer shopping behaviour in the globalised
market. Satisfying consumer demands can enable the multinational company to increase its
income and market share (Growjo, 2024). The digital transformation process can allow the
company to overcome competitive pressure from dominant fashion companies like Sports
Direct, Zara, JD Sports, Uniqlo, H&M, Gucci, Marks & Spencer, and Chanel. Addressing
pressure from these competitors can enable Primark to grow its market share while avoiding
huge marketing costs. Inability to cope with this pressure can expose the business to
problems like reduced profitability, loyal customer base shrinkage, market share decline, and
collapse.
Conclusion
competitive, relevant, and profitable in the globalised market. Particularly, the digital
globalised fashion industry. Various benefits that the multinational company can accrue
business models that support digital transformation in modern businesses are the digital
ecosystem model, e-commerce model, freemium model, marketplace model and free model.
Contemporary approaches in the digital business environment are remote work, cloud
namely customer care, management, budgeting, knowledge management, marketing, and the
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