Unit 2 Planning
Unit 2 Planning
Planning
• Planning is deciding in advance what to do, how to do it, when to
do it, and who is to do it. It bridges the gap from where we are to
where we want to go - Koontz and O’Donnell.
• Planning is a mental predisposition to do things in orderly way, to
think before acting and to act in the light of facts rather than guess
- Urwick.
• Planning is deciding the best alternative among others to perform
different managerial operations in order to achieve the
predetermined goal - Henry Fayol.
• Planning is deciding in advance what is to be done. It involves the
selection of objectives, policies, procedures and programmes from
among alternatives – M.E.Hurley
• Definition of Louis A. Allen :
• In the words of Louis A. Allen, “Management planning involves
the development of forecasts, objectives, policies, progrmmes,
procedures, schedules and budgets
Importance of planning (Merits or
advantages of planning
As the primary function of management, planning is considered vital in every sphere of activity.
The importance of planning may be stated as follows:
1. It focuses on objective
Once the objective of the business has been fixed, the next step is to prepare a plan for its
effective accomplishment. The enterprise objective cannot be realised overnignt. It has to be
achieved gradually over a certain period.
2. It helps to avoid wastage of resources
Planning makes it possible to make optimum use of the available resources, namely, time,
money, materials and machines. This is possible as the employees and the executives know
beforehand what they have to do.
3. It ensures efficiency as well as effectiveness
Efficiency is ensured by doing right things and effectiveness is achieved by doing things right.
Planning helps to do not only right things but also things right. Each department knows what it
is supposed to do well in advance as a result of planning.
• 4. It reduces risk and uncertainty
• Planning is for future use and future is uncertain. While
planning, future uncertainties are anticipated and adequate
provisions are made to meet or overcome the same.
• 5. It provides for co-ordination
• The work done in any organisation is a team-work.
Different departments participate in the process of goal
attainment. Planning makes the responsibilities of each
individual and department very clear. Thus, planning by
explaining the responsibilities of each individual and
department provides scope for co-operation and co-
ordination.
• 6. It facilitates control
• If planning is the first function of management, Control is
the last function. Planning withoutncontrol is useless and
control without planning is meaningless. Control helps the
enterprise to know whether the plan has been successfully
implemented and the objective has been achieved.
• 7. Planning also provides scope for decentralisation
• Dispersal of authority throughout the organisation is what
is known as decentralisation. Once the basic and
derivative plans of the enterprise have been prepared, the
next step is to explain the same to all the subordinates
who are going to perform the various tasks.
Planning Process
(or)
Steps in Planning
1–6
Steps in planning
Being Aware of opportunities
Market, competition, Customers, Strengths Weakness
Establishing objectives
Where we want to be, what to achieve and when
Developing premises
In what environment ( I & E), scenarios
Selecting a course
1–9
3. DEVELOPING PREMISES
• It is important for all the managers involved
in planning to agree on the premises.
• Forecasting is important in premising: What
kind of markets will be there? What
volume of sales? What prices? What
products? What technical developments?
What cost? Etc
1–10
4. INDENTIFYING ALTERNATIVE COURSES OF ACTION
1–11
5. EVALUATING ALTERNATIVE COURSES
1–12
6.SELECTING A COURSE
• Selecting an alternative is the real point of
decision making. This is the point at which
the plan is adopted.
• the manager has to decide one best
alternative or several alternative courses of
action.
1–13
7.FORMULATING DERIVATIVE PLANS
1–14
8. Quantifying Plans by Budgeting
1–15
TYPES OF PLANS
16
TYPES OF PLANS
• Strategic Plans
– Apply to the entire organization.
– Establish the organization’s overall goals.
– Seek to position the organization in terms of its
environment.
– Cover extended periods of time.
• Operational Plans
– Specify the details of how the overall goals are to be
achieved.
– Cover a short time period.
TYPES OF PLANS
• Long-Term Plans
– Plans with time frames extending beyond three years
• Short-Term Plans
– Plans with time frames of one year or less
• Specific Plans
– Plans that are clearly defined and leave no room for
interpretation
• Directional Plans
– Flexible plans that set out general guidelines and provide
focus, yet allow discretion in implementation
TYPES OF PLANS
• Single-Use Plan
– A one-time plan specifically designed to meet the
need of a unique situation.
• Standing Plans
– Ongoing plans that provide guidance for activities
performed repeatedly.
20
WHAT IS AN OBJECTIVE?
Terms Goals & Objectives used interchangeably.
Are important ends towards which organizational & individual activities
are directed.
NATURE OF OBJECTIVES:
Verifiable
1. Socio-
economic
purpose Board of
directors
2. Mission
MANAGEMENT BY OBJECTIVE
(MBO)
23
MBO
– MBO is a management practice which aims to increase organizational
performance by aligning goals and subordinate objectives throughout the
organization.
Description: MBO requires all levels of management to agree on clearly defined
quantitative and/or qualitative objectives. These targets then need to be
periodically reviewed by higher levels of management.
lReview Progress
–Periodicity?
–Course corrections
38
STRATEGIES
• A broad program for defining & achieving an
organization’s objectives; the organization’s response to its
environment over time.
39
Mintzberg’s 5 P’s
Strategy can be characterised as a:
Outwitting a rival
A powerful group
• Position A consciously intended course of action,
• Plan
• Pattern
The Strategy Focused Organization
Mission:
“Why we exist”
Core Values:
“What we believe in”
OUTCOMES
44
• Strategy formulation refers to the process of
choosing the most appropriate course of
action for the realization of organizational
goals and objectives and thereby achieving
the organizational vision
• Strategy implementation is the activities within a
workplace or organisation designed to manage
the activities associated with the delivery of a
strategic plan.
• Strategy Implementation refers to the execution
of the plans and strategies, so as to accomplish
the long-term goals of the organization. It
converts the opted strategy into the moves and
actions of the organisation to achieve the
objectives.
• Strategy evaluation is the process by which
the management assesses how well a chosen
strategy has been implemented and how
successful or otherwise the strategy is.
• To simply put, strategy evaluation entails
reviewing and appraising the strategy
implementation process and measuring
organizational performance
Levels of Organizational Strategy
Setting Objectives
• Principles to be followed in setting objectives:
• 1. Objectives have to be practically achievable. The
organization must be able to do some thing to
achieve each objective that it has set.
• 2. The objectives have to support the enterprise
purpose, its contribution to the customer.
• 3. If long range objectives and short range
objectives are specified, there must be integral
relationship between them.
• 4. At various points of time prioritization among
objectives may be required.
• 5. Objectives have to be specific and actionable
and verifiable
• 6. Objectives have to planned. There are the
result of planning process or activity.
• 7. Objectives have to be communicated to those
charged with building plans to meet them.
Planning premises
• Def – Koontz O’Donnell
• “Planning premises are the anticipated environment in
which plans are expected to operate. They include
assumptions or forecast of the future and known
conditions tht will affect the operations of plans. Eg as
prevailing
• policies and existing company plans that control the
basic nature of supporting plans.
• - Purpose of premises is to facilitate the planning
process by guiding, directing, simplifying and reducing
the degree of uncertainty in it. Premises guide
planning.
Planning Tools
Techniques for Assessing the Environment
• List the different approaches to assess the environment.
• Explain what competitor intelligence is and ways that managers can do
it legally and ethically.
• Describe how managers can improve the effectiveness of forecasting.
• List the steps in the benchmarking process.
Techniques for Allocating Resources
• List the four techniques for allocating resources.
• Describe the different types of budgets.
• Explain what a Gantt chart and a load chart do.
Techniques for Allocating Resources (cont’d)
• Describe how PERT network analysis works.
• Understand how to compute a breakeven point.
• Describe how managers can use linear programming.
Contemporary Planning Techniques
• Explain why flexibility is so important to today’s planning techniques.
• Describe project management.
• List the steps in the project planning process.
• Discuss why scenario planning is an important planning tool.
Assessing the Environment
• Environmental Scanning
– The screening of large amounts of information to
anticipate and interpret change in the environment.
– Competitor Intelligence
• The process of gathering information about competitors—
who they are; what they are doing
– Is not spying but rather careful attention to readily accessible
information from employees, customers, suppliers, the Internet,
and competitors themselves.
• May involve reverse engineering of competing products to
discover technical innovations.
•Quantitative
• Time series analysis
• Regression models
• Econometric models
• Economic indicators
• Substitution effect
•Qualitative
• Jury of opinion
• Sales force composition
• Customer evaluation
Source: Based on R.S. Russell and B.W. Taylor III. Production and Operations
Management (Upper Saddle River, NJ: Prentice Hall, 1995), p. 287.
© 2007 Prentice Hall, Inc. All
9–65
rights reserved.
Exhibit 9–4 Suggestions for Improving Budgeting
Critical Path: A - B - C - D - G - H - J - K
Max.
Assembly
Max.
Manufacturing
Max.
Profits
Max.
Assembly
Max.
Manufacturing
Source: Based on R.S. Russell and B.W. Taylor III, Production and Operations Management (Upper
Saddle River, NJ: Prentice Hall, 1995), p. 287.
© 2007 Prentice Hall, Inc. All
9–81
rights reserved.
Contemporary Planning Techniques
(cont’d)
• Scenario
– A consistent view of what the future is likely to be.
• Scenario Planning
– An attempt not try to predict the future but to
reduce uncertainty by playing out potential situations
under different specified conditions.
• Contingency Planning
– Developing scenarios that allow managers determine
in advance what their actions should be should a
considered event actually occur.
Source: S. Caudron, “Frontview Mirror,” Business Finance, December 1999, pp. 24–30.
© 2007 Prentice Hall, Inc. All
9–83
rights reserved.
Decision making
• Decision making is the process of making choices
by identifying a decision, gathering information,
and assessing alternative resolutions
• Definition of Decision-Making
• According to Haynes and Massie, ’Decision-
making is a process of selection from a set of
alternative courses of action which is thought to
fulfill the objective of the decision-problem more
satisfactorily than others’.
• In the words of George Terry, ‘Decision-making is
selecting an alternative, from two or more
alternatives, to determine an opinion or a course
of action’.
DECISION MAKING PROCESS
86
6–87
Step 1: Identifying the Problem
• Problem
– A discrepancy between an existing and desired state of
affairs.
• Characteristics of Problems
– A problem becomes a problem when a manager becomes
aware of it.
– There is pressure to solve the problem.
– The manager must have the authority, information, or
resources needed to solve the problem.
6–88
Step 2: Identifying Decision Criteria
• Decision criteria are factors that are important
(relevant) to resolving the problem.
– Costs that will be incurred (investments required)
– Risks likely to be encountered (chance of failure)
– Outcomes that are desired (growth of the firm)
6–90
Step 6: Selecting an Alternative
• Choosing the best alternative
– The alternative with the highest total weight is chosen.
6–91
Step 8: Evaluating the Decision’s
Effectiveness
• The soundness of the decision is judged by its
outcomes.
– How effectively was the problem resolved by outcomes
resulting from the chosen alternatives?
– If the problem was not resolved, what went wrong?
6–92
Common Decision-Making Errors and Biases
6–93