SPROUT PIXEL

What is Digital
Marketing?
Any marketing that uses electronic devices
to convey promotional messaging and
measure its impact. It can take many forms,
including online video, display ads, and
social media posts.

Businesses leverage digital channels such as

search engines, social media, email, and
other websites to connect with current and
prospective customers.
Why Digital
Marketing is
Important
1. You reach people where they spend
their time
2. Your competitors are already doing it
3. You can compete with larger
corporations
4. You can target your ideal audience
5. You can monitor your campaigns and
optimize them for better results
6. You get an impressive return on your
investment (ROI)
 Important
Blogs
1. https://blog.hubspot.com/marketing/wh
at-is-digital-marketing
2. https://neilpatel.com/what-is-digital-
marketing/
3. https://www.digitalmarketer.com/digital
-marketing/
Aspects of
Digital
Marketing
Search Engine Social Media Social Media
Optimization (SEO) Optimization (SMO) Marketing (SMM)

Search Engine Graphic Design Website Creation

Marketing (SEM, PPC)
Aspects of
Digital
Marketing

Advanced Web Affiliate Marketing Email Marketing and

Analytics Tactics
#1. SEO
Google accounted for just over

70%
of all global desktop search traffic

Search engine optimization is the process of

improving the quality and quantity of website
traffic to a website or a web page from search
engines. SEO targets unpaid traffic rather than
direct traffic or paid traffic.
 Important
Blogs
1. https://searchengineland.com/guide/wh
at-is-seo
2. https://moz.com/learn/seo/what-is-seo
3. https://backlinko.com/hub/seo/what-is-
seo
Types of SEO

On Page SEO Off Page SEO

It is the practice of optimizing web It refers to actions taken outside of

pages for specific keywords in order to your own website to impact your
improve search visibility and traffic. It rankings within search engine results
includes making changes to elements pages (SERPs). This is accomplished
like title tags, headings, content and by other reputable places on the
more. Internet (pages, sites, people, etc.)
 What is On Page SEO?

On-page SEO (also known as “on-site

SEO”) is the practice of optimizing web
page content for search engines and
users. Common on-page SEO practices
include optimizing title tags, content,
internal links and URLs.
This is different from off-page SEO,
which is optimizing for signals that
happen off of your website (for
example, backlinks).
 Technical SEO Audit

Competitor Analysis

On Page Keyword Research

SEO
Elements Meta Content Creation

Website Content Optimization

Heading Tag (H1, H2, H3…)

 Image Alt Tags

GA, GSC, and GMB Setup

On Page XML & HTML sitemap creation and submission

SEO
Elements Internal Linking

SEO friendly URLs

404 Error Page & 301 Page Redirect

Technical Website Audit
Website audit is a full analysis of all the factors that affect website's visibility in search engines. This
standard method gives a complete insight into any website, overall traffic and individual pages.
Competitor Analysis
SEO competitor analysis is the process by which you can get all the details you need about your
rivals. It will provide you with data about which SEO tactics are working for those rivals. As you're in
the same field, it's likely that those tactics could also work for you.
Keyword Research
Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to
your website through organic and paid search. As such, keyword analysis is the starting point and
cornerstone of search marketing campaigns.
Meta Content Creation
Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the
page itself, but only in the page’s source code. Meta tags are essentially little content descriptors
that help tell search engines what a web page is about.
Website Content Optimization
It's a process in which a webpage and its content are optimized to become more attractive, useful
and actionable to users. The processes typically include fixes and improvements on technical
performance and content copy for it to perform and rank better on search engines.
Heading Tags
Header tags are an easy way for you to improve any homepage's technical SEO. There are different
types of header tags, categorized by numbers, from H1 to H6. Each header serves a different
purpose, giving search engine crawlers like Googlebot valuable information about that page.
Image Alt Tags
ALT tags or ALT attributes are "alternative text" for an image. ALT tags are used to describe the
image or what the image is representing. One of the main purposes of ALT tags is for the benefit of
visually impaired users who use screen readers when browsing.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
It is a web analytics service that provides statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes.
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
It is a web analytics service that provides statistics and basic analytical tools for search engine
optimization (SEO) and marketing purposes.

Elements of Google Analytics

How to Setup
Real-Time
Audience
Acquisition
Behavior
Conversions
Google Search Console
Google Search Console is a web service by Google which allows webmasters to check indexing status
and optimize visibility of their websites. is a collection of tools to help make sure your website is
healthy and Google-friendly.
Google Search Console
Google Search Console is a web service by Google which allows webmasters to check indexing status
and optimize visibility of their websites. is a collection of tools to help make sure your website is
healthy and Google-friendly.

Elements of Google Search Console

How to Setup
Performance
URL Inspection
Sitemaps
Removal
Links
Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their
online presence across Google, including Search and Maps. To help customers find your business,
and to tell them your story, you can verify your business and edit your business information.
Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their
online presence across Google, including Search and Maps. To help customers find your business,
and to tell them your story, you can verify your business and edit your business information.

Elements of Google My Business

How to Setup
Posts
Info
Insights
Reviews
Messages
Products
Services
XML & HTML Sitemap
An XML sitemap is a file that lists a website's important pages, making sure Google can find and
crawl them all. It also helps search engines understand your website structure. A Sitemap is an XML
file that lists the URLs for a site.
Internal Linking
An internal link is a link from one page to another page on the same domain. They're simply text
hyperlinks from one page to another page on your website. It is essential to any website because it
helps establish site architecture and spread the link juice.
 What is Off Page SEO?

Off-page SEO refers to anything done

outside of your website with the
potential to affect search engine
rankings. Optimizing your site for off-
page SEO means you'll have to
improve the way that both users and
search engines see your site in terms of
credibility, authority, popularity and
relevance.
 Business Listing/Local Citations

Profile Creation

Off Page Social Bookmarketing

Activities
File, Infographic, Slide Creation

Search Engine Submission

Ping Submission
 Guest Posting

Web 2.0 Creation

Off Page Google My Business Postings

Activities
Directory Submission

Classified Ad Posting

Photo Sharing/Product Listing

#2. Social Media Optimization & Marketing

4.48 billion
people
active users on Social Media

Social media marketing (SMM) refers to the use of social

media and social networks to market a company's products and
services. Social media marketing provides companies with a way
to engage with existing customers and reach new ones while
allowing them to promote their desired culture, mission, or tone.
Some of the most popular
platforms for brand
development and
marketing include:

Facebook
Instagram
Twitter
LinkedIn
Snapchat
Pinterest
 What is Social Media
Optimization (SMO)

Social Media Optimization (SMO)

is the use of social media networks
in a organic way to manage and
grow an organization's message and
online presence. As a digital
marketing strategy, social media
optimization can be used to increase
awareness of new products and
services, and connect with customers.
 Steps to Increase Reach/Engagement, and
Social Media Optimization (SMO) Sales on Social Media Platforms

We can take help from Social Media influencers/bloggers to share content

Boost deals posts to increase awareness for the deal.
Try changing hashtags and include more relevant ones like #holidaysale #weekendoffer
#onlinefoodordering. We can also include hashtags related to Contests, coupons,
lotteries, giveaways, events.
We can offer flash sales as they create a sense of urgency. We can offer a special
price for only a short period of time which will allow customers to know that sale is for
a limited time. (Time Sensitive Offers).
Promote free Shipping/Delivery.
We can offer giveaways to existing and new customers.
We can conduct paid ads within a specific area to make customers aware of our brand
and products. And then we can also run retargeting ads to attract existing customers.
We can also ask customers to share the food on social media and tag us. We can ask
them to promote our products in exchange for freebies and discounts.
 Steps to Increase Reach/Engagement, and
Social Media Optimization (SMO) Sales on Social Media Platforms

We can create hype for upcoming products and events. The perfect example of this can
be Gongura Biryani that we did for Dosa Hut Tarneit.
Local citations in relevant websites like Zomato, Ubereats, Yelp, Yell, Citysearch, etc.
The information should be true and up-to-date on these listings.
Complete and up-to-date information like opening and closing time, contact info,
directions to restaurants on social media platforms, and on Google My Business
Listings as well.
We can make some enhancements in listings if we get the access to it.
Share interacting posts like questions, fill in the blanks.
Use the offer button more frequently, it works better than normal posts.
Live Videos from the store showing amazing food and it's preparation.
We can create a template and run a survey on our pages to know our customers
interest and thoughts. We can use different tools for surveys like "Survey Monkey"
Re-post user generated content.
 Steps to Increase Reach/Engagement, and
Social Media Optimization (SMO) Sales on Social Media Platforms

Create a group related to your product or service.

We can create an offer of the discount particular restaurants are offering and we can
boost them for a particular period of time.
The posts that are getting comments are doing well in terms of reach so we should
encourage more and more people to comment on our posts.
Maybe we should do a poll once a week or once every 10 days.
We can post GMB review screenshots as live posting for engagement and increase
trust of the customers.
 What is Social Media
Marketing (SMM)

Social media marketing is the use of

social media platforms to connect
with your audience to build your
brand, increase sales, and drive
website traffic. This involves
publishing great content on your
social media profiles, listening to and
engaging your followers, analyzing
your results, and running social media
advertisements.
Facebook &
Instagram Marketing
Facebook Business Manager

Creating account and requesting page

access

Types of Ads (Awareness, Consideration,

Conversions)

Creating a ad (Interests, Demographics,

Budget, Images, Content, CTA)

Facebook Pixel
Facebook Business Manager
Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business
assets and ad accounts, as well as Instagram accounts and product catalogs, in one place. It also
allows you to grant full or partial access to team members based on their role.
Creating Account & requesting page access
Through this step you can own the page rights under your business name, and the page role can be
complete or partial depending on the work you will be doing for your client's project. It includes
rights like publishing content, running ads, approving posts, see insights, and so on.
Types of ads
Facebook ads is basically divided into 3 categories: Awareness, Consideration, and Conversion. The
type of ad to choose totally depends upon the objective of the brand/business.
Creating a ad (Options customization)
While creating ads on Facebook, its gives us diversified options to target our ad to our relevant
customers. You can choose from the options to make your ad as specific as you can.
Facebook Pixel
The Facebook pixel is an analytics tool that allows you to measure the effectiveness of your
advertising by understanding the actions people take on your website. You can use the pixel to:
Make sure that your ads are shown to the right people, & measure the results of your ads.
Graphic
Design - Canva

Canva is a graphic design platform,

used to create social media graphics,
presentations, posters, documents and
other visual content. The app includes
templates for users to use. The platform
is free to use and offers paid
subscriptions like Canva Pro and Canva
for Enterprise for additional
functionality.
 Email marketing is the act of
sending a commercial message,
typically to a group of people,

Email using email. In its broadest sense,

every email sent to a potential or

Marketing current customer could be

considered email marketing. It
involves using email to send
advertisements, request business,
or solicit sales or donations
MailChimp
Interface is simple and customizable

Detailed Analytics.

Send emails to targeted audiences.

Benefits of re-engaging customers.

Custom Forms.
Types of Email
Designs

01 02 03

Layouts Themes Code Your Own

Get access to a variety of Access themes designed for Take your email template design
layouts that can keep your virtually any occasion or even further by custom coding
emails looking professional and message. your very own templates.
fresh.
Affiliate Marketing
Affiliate marketing is the process by
which an affiliate earns a commission for
marketing another person’s or company’s
products. The affiliate simply searches
for a product they enjoy, then promotes
that product and earns a piece of the
profit from each sale they make. The
sales are tracked via affiliate links from
one website to another.
How Does Affiliate Marketing
Works?
How Do Affiliate Marketers Get
Paid?
Important
Links
What is Affiliate Marketing?
- BigCommerce
What is Affiliate Marketing?
- Neil Patel
Best Affiliate Programs
Website
Design
Entice your audience with stunning websites
Elements/
Essentials How to Buy a Domain & Hosting?

of Website What is CMS?

Design Themes

Plugins

Editing and Customization

How to Buy Domain and Hosting?
Web hosting and domain hosting are two different services. Web hosts store content, like a website,
on internet servers. Domain hosts provide domain names, which are the addresses that help visitors
access website content.
What is CMS? (Content Management System)
A content management system is a computer software used to manage the creation and
modification of digital content. A CMS is typically used for enterprise content management and web
content management.
What is a Theme?
The theme for a CMS is a collection of code files and (usually) images that determine how a CMS
website looks.
What are Plugins?
Plugins are software additions that allow for the customization of computer programs, apps, and
web browsers -- as well as the customization of the content offered by websites.
Website Customization
Website Personalization is the process of creating customized experiences for visitors to a website.
Rather than providing a single, broad experience, website personalization allows companies to
present visitors with unique experiences tailored to their needs and desires.