Chapter 2: Introduction to

MDO DQM

Learning Outcomes:
1. Recognize the importance of data quality management.
2. Understand how MDO enhances DQM through its key steps.
3. Identify key features of MDO DQM.
4. Differentiate between various DQM governance approaches.
5. Assess the benefits of MDO DQM for organizations.
Chapter Contents
01 Overview
This chapter explores how Master Data Online (MDO) enhances data
quality management (DQM) through its features, governance
strategies, and organizational advantages.

02 Why is Data Quality Management Important?

Describes how MDO evaluates data health, applies corrective actions,
and utilizes AI-driven tools and external content to enhance and
automate data quality processes.

03
How Does MDO Help in DQM?
Explore MDO DQM’s AI-driven data quality method, featuring
Profiling and Scoring, Data Remediation, Data Transformation, and
Learning and Monitoring, to ensure and maintain high data
standards.

04 What Are the Key Features of MDO DQM

Explains the use of Data Quality Matrix for scoring and monitoring,
tracks Critical Data Elements, integrates external sources for
enrichment, and supports cleansing through DIW.

05 What Are the MDO Governance Approaches with DQM

Details MDO’s governance strategies, including at-source
monitoring, centralized remediation with DIW, and integration with
source systems through BPMN-based workflows.

06 How Does MDO DQM Help Organizations?

Outlines how MDO improves data quality, reduces risks, enhances
decision-making, streamlines onboarding, and integrates with
existing processes for overall organizational benefit.
Overview
This chapter explores the crucial role of data quality management (DQM) and
introduces how MDO (Master Data Online) addresses the challenges associated with
maintaining high data quality. It will cover the significance of data quality, how MDO
supports DQM, key features of MDO DQM, governance approaches, and the benefits
MDO provides to organizations. By the end of this chapter, you will understand why
data quality is essential, how MDO contributes to effective data management, and how
it can enhance your organization’s data governance practices.
 Why is Data Quality Management
Important?
Data quality management is vital because it ensures that data used in decision-making
is accurate, reliable, and consistent. Poor data quality can lead to erroneous decisions,
decreased productivity, and a diminished competitive edge. High-quality data is
essential for effective operations, accurate reporting, and strategic planning. MDO
helps address these challenges by providing tools for assessing data health, performing
remediation and cleansing, and implementing governance activities. It offers a
structured approach to maintaining data quality over time, which is crucial for
sustaining business performance and compliance.

How Does MDO Help in DQM?

Using its built-in Data Intelligence Workbench (DIW), MDO DQM offers a powerful AI-
driven method for ensuring data quality. This method includes four main steps:
Profiling and Scoring, Data Remediation, Data Transformation, and Learning and
Monitoring. Each step works together to improve and maintain high data standards.
The steps involved in MDO DQM are explained below:

1. Profiling and Scoring

Profiling and Scoring is the initial step where the health of your data is assessed
and benchmarked. The process begins with setting up data models to define
how data should be structured and related. This creates a clear framework for
data management. Next, scoring parameters are defined, which involves
establishing criteria like accuracy, completeness, and consistency that will be
used to evaluate data quality. With these models and parameters in place, data
quality is assessed by comparing the current data against predefined
benchmarks. This helps identify gaps and areas where the data may fall short of
expected quality standards.

2. Data Remediation
In the Data Remediation step, the focus is on correcting data issues to ensure it
meets quality standards. Remediating source data involves fixing problems in
the original data, such as inaccuracies or missing information. After addressing
these issues, rules are re-executed to verify that the remediation efforts have
been effective and that the data now complies with quality standards. Any
specific anomalies or exceptional cases identified during the assessment are
handled in the process of remediating based on exceptions. Finally, data
governance and workflows are reviewed and adjusted to support continuous
data quality management, ensuring that governance practices align with the
new data quality standards.
3. Data Transformation
The Data Transformation step involves modifying and integrating data to align
with quality standards and business requirements. Running rules-based
automated data transformation ensures that data is systematically converted
and standardized according to predefined rules, enhancing consistency and
compliance. Enriching data with external content involves incorporating
additional information from external sources, which adds value and provides a
more complete view of the data. This is followed by integrating with external
application data to ensure seamless data flow and consistency across different
systems and platforms, creating a unified and comprehensive dataset.

4. Learning and Monitoring

In the Learning and Monitoring step, continuous improvement and oversight of
data quality are prioritized. Monitoring DQ scores against benchmarks involves
regularly reviewing data quality scores to ensure they meet or exceed the
established standards. Refining learning models in MDO entails updating data
models based on new insights and data patterns to enhance their accuracy and
effectiveness in assessing data quality. Finally, tracking data quality KPIs involves
measuring key performance indicators related to data quality to evaluate the
success of data quality management efforts and make informed decisions for
further improvements.

Each of these steps in MDO DQM is interconnected and builds upon the previous
one, ensuring a comprehensive approach to managing and enhancing data quality.
What Are the Key Features of MDO
DQM?
MDO DQM offers the following key features:

1. Data Quality Matrix

The Data Quality Matrix is a foundational feature in MDO DQM that helps define and
measure data quality across key dimensions established by the Data Management
Association (DAMA). It allows for the creation of customized scores based on various
business perspectives. Once the matrix is set up, it generates data quality scores
which can be displayed on various dashboards, which provide insights into the
health of your data. This matrix is crucial for performing initial data health
assessments and for monitoring ongoing data quality. By leveraging the Data
Quality Matrix, organizations can better understand their data quality status and take
informed actions to improve it.

2. Critical Data Elements (CDE)

Critical Data Elements (CDEs) are key attributes within your data model that are
essential for business operations and have significant impacts, both financially and
otherwise. Tracking these elements is vital for focusing on attributes that could
influence overall data quality and business outcomes. By monitoring CDEs,
organizations can address data quality issues that could have serious consequences
if left unresolved, ensuring that key data points are accurate and reliable.

3. External Content – Enrichment

External Content – Enrichment allows MDO DQM to enhance its internal data by
integrating additional information from external sources. This enrichment process
involves mapping external content into MDO fields, which adds context and value to
the existing data. Enriching data with external sources helps in providing a more
complete and insightful view, improving overall data quality and utility for decision-
making.
 4. Data Lakes and Data Warehouses
MDO DQM connects with leading Data Lakes and Data Warehouses, facilitating
the analysis and remediation of data stored in these systems. By integrating with
these data repositories, MDO ensures that data used for operational and executive
analytics is accurate and up-to-date. This connection helps in maintaining data
integrity and supports comprehensive data analysis, enabling better business
intelligence and reporting.

5. Cleansing using Mass Remediation – DIW &

Excel Connect

The Data Intelligence Workbench (DIW) is a core tool in MDO DQM for data
cleansing and remediation. It allows data stewards to define and execute data quality
rules both on-demand and in the background. DIW can identify and resolve data
issues by applying enrichment rules and content. This tool is designed for
collaboration between data stewards and business users, facilitating effective data
remediation. Additionally, Excel Connect enables data stewards to interact with the
data directly through familiar Excel interfaces, streamlining the process of data
cleansing and transformation. This feature accelerates data transformation projects by
providing robust remediation capabilities.

What Are the Key Features of MDO

DQM?
MDO offers several approaches to data governance, ranging from basic to advanced:

Here’s a detailed explanation of the four governance approaches in MDO Data Quality
Management (DQM):
1. DQM at Source – Monitor and Remediate
at the Source

DQM at Source emphasizes managing data quality directly within the source
systems. This approach involves defining a data quality matrix and scoring to
assess and monitor data quality at the point of origin. Data ingestion can be
automated or performed manually, depending on the requirements. Once the
data is ingested, data quality analytics are run to identify issues. Remediation
efforts are then carried out directly at the source, with continuous iteration to
address and correct data quality problems. This approach ensures that data
quality is maintained from the very beginning of the data lifecycle, minimizing
issues downstream and improving overall data integrity.

2. DQM DIW – Centralized Remediation

Using DIW without Integration
Centralized Remediation Using DIW without Integration involves using DIW for
data quality management without directly integrating changes back into source
systems. In this approach, DIW is utilized for data profiling, scoring, ingestion,
and analytics, allowing data custodians to make individual or mass modifications
as needed. Data can be downloaded and transferred to a data lake or data
warehouse for further analysis and remediation. This approach provides flexibility
in managing data quality but requires separate processes for integrating changes
into source systems if needed. It is particularly useful for scenarios where direct
integration is not feasible or required.

3. DQM (DIW) + Integrate – Centralized

Remediation Using DIW with Integration
Centralized Remediation Using DIW with Integration focuses on managing
data quality issues through the Data Intelligence Workbench (DIW) while
integrating with source systems. This approach allows for centralized
management of data quality, where DIW is used to identify and correct data
issues. Once the remediation is completed, the changes are integrated back into
the source systems. This ensures that data quality improvements are consistently
applied across all relevant systems. Establishing and maintaining application
integration setup is crucial for ensuring that data updates are synchronized and
accurately reflected in source applications after remediation.
 4. DQM (G) – DQM Remediation with
Governance
DQM Remediation with Governance involves incorporating governance and
workflow mechanisms to manage data quality effectively. This approach utilizes a
BPMN-based Flows Engine to add structured governance and workflow
processes. This engine ensures that data quality improvements follow predefined
procedures, meeting the requirements of different roles and approvers within the
organization. Before data is updated back to the source systems, a governance
layer is applied to ensure that all changes are reviewed and approved according
to established rules and protocols. This governance framework helps maintain
data integrity and compliance, providing oversight and control over data quality
management activities.

Each of these governance approaches provides a different method for managing data
quality, catering to various needs and scenarios within an organization. They collectively
ensure that data remains accurate, consistent, and reliable throughout its lifecycle.

How Does MDO DQM Help

Organizations?

MDO DQM benefits organizations by:

Improving Data Quality: Provides tools and processes for maintaining accurate and
reliable data.

Reducing Operational Risks: Minimizes risks associated with poor data quality and
ensures compliance with regulations.

Enhancing Decision-Making: Offers high-quality data that supports better business

decisions and strategic planning.

Facilitating User Onboarding: Simplifies the process of integrating users and data
into the system, promoting collaboration and accountability.

Streamlining Data Management: Eliminates disruptions and integrates seamlessly

with existing processes to maintain data quality without significant changes to
operations.
 Chapter Summary

Importance of Data Quality Management

Data quality management ensures accuracy and reliability in decision-making, preventing
errors and inefficiencies.

Key Steps in MDO DQM

Profiling and Scoring: Assesses data health, sets benchmarks, and evaluates quality.
Data Remediation: Corrects data issues and adjusts governance practices.
Data Transformation: Standardizes, enriches, and integrates data.
Learning and Monitoring: Tracks quality scores, refines models, and measures KPIs.

Key Features of MDO DQM

Data Quality Matrix: Defines and measures data quality across dimensions.
Critical Data Elements (CDEs): Focuses on essential data attributes with significant
impact.
External Content Enrichment: Enhances data with additional external information.
Data Lakes and Data Warehouses: Connects for accurate data analysis and remediation.
Cleansing using Mass Remediation – DIW & Excel Connect: Provides tools for data
cleansing and transformation.

Governance Approaches in MDO DQM

DQM at Source: Monitors and remediates data within source systems.
DQM DIW – Centralized Remediation without Integration: Uses DIW for data
management without source system integration.
DQM (DIW) + Integrate – Centralized Remediation with Integration: Uses DIW for data
management and integrates changes into source systems.
DQM (G) – Remediation with Governance: Applies structured governance and workflow
for data quality improvements.

Benefits of MDO DQM for Organizations

MDO DQM enhances data accuracy, reduces risks, supports better decisions, and integrates
seamlessly with existing systems.