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Business Plan Template

This business plan outlines the goals and strategies for a business over the next 1-3 years. It includes an executive summary, description of the business model and competitive advantages, growth plan, marketing strategies, management structure, and financial projections. The plan aims to grow the business through targeted tactics in marketing, strategic partnerships, and technology while retaining skilled employees. It provides budgets and forecasts for profits, cash flow, and expenditures to analyze feasibility and guide business decisions over the timeframe of the plan.

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vsewagvirgo
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69 views8 pages

Business Plan Template

This business plan outlines the goals and strategies for a business over the next 1-3 years. It includes an executive summary, description of the business model and competitive advantages, growth plan, marketing strategies, management structure, and financial projections. The plan aims to grow the business through targeted tactics in marketing, strategic partnerships, and technology while retaining skilled employees. It provides budgets and forecasts for profits, cash flow, and expenditures to analyze feasibility and guide business decisions over the timeframe of the plan.

Uploaded by

vsewagvirgo
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

Business plan (Name)

Your business logo Business name Address 1 Address2 City/town Phone Fax Mobile Email Website

Contents
Page 1. Executive Summary
Introduction (Slogan, Vision, Mission, Objectives) Current position, Business model Competitive advantage Growth plan

2. Business strategy
Tactics Strategic impact Core values

3. Marketing
SWOT and critical success factors Market research Distribution channels Strategic alliances E-commerce and technology Tactical promotion plan Marketing budget Credibility and risk reduction

4. Teams and management structure


Skills, experience, training and retention

5. Financial budgets and forecasts


Profit and Loss forecast Cash flow forecast Balance sheet forecast Capital expenditure budget Break-even analysis

6. Summary

Business plan prepared Month Year

Page 2

1. Business model overview


Executive Summary (write at the end) Introduction
A brief history of your business, or if it is a new business a brief history of your background relevant to your business idea. The purpose of your business: what business youre in and why you started it. Identify your location and explain if this is important (or is a competitive advantage). Describe your products and services. Outline your channel to market; how do you intend to distribute your product/.service to the market?

Current position
Outline the current position of your business: where is your business in the business lifecycle (introductory phase, growth phase, mature, declining)? Explain what industry you operate in and where it sits in the business lifecycle (emerging Industry, growth industry, mature industry, declining industry). If you havent started yet, outline what you are doing at present and how it is relevant to your business.

Competitive advantage
Complete a competitor analysis and outline how you will offset their strengths, and capitalise on their weaknesses. Explain your competitive advantage and the market niche youve identified. What intellectual property do you own, or what do you intend to protect and how?

Growth plan
What plans do you have to increase your capability? What plans do you have to increase your capacity? What makes you confident your business will continue to grow and be sustainable?

Business plan prepared Month Year

Page 3

2. Business strategy
Outline here your business strategy for: The next year The next 1-3 years Describe your business objectives and goals (make sure they are specific and measurable).

Tactics
Outline the gap between where you are now and where you want to be (as above). Cover the main practical steps you have to take to get your business from where it is now to where you want it to go. What extra resources will you need?

Strategic impact
Outline the external threats or opportunities that could impact on your business during: The next year The next 1-3years

Core values
Describe the core values that underpin your business. Explain why these core values are crucial to your long-term business success, how they will affect customers (the benefits) and how they will help to motivate both you and your staff.

Business plan prepared Month Year

Page 4

3. Marketing
SWOT and critical success factors
Outline briefly your marketing strengths, weaknesses, opportunities and threats. What are the critical success factors for your business?

Market research
Explain what market research youve done and the methods you used. Outline how on-going market research is built into your daily business operations. What target market(s) has your market research (and trading experience) established. Explain how intimately you understand these markets (how close you keep to your customers) and how this feeds back into your business (improvements, product/service changes, etc).

Distribution channels
Describe the current marketing reach of your business (local, national, international)? In terms of your strategy, what new markets do you plan to access: In the next year? In the next 1-3 years? Describe how you plan to accomplish this.

Strategic alliances
Explain what strategic alliances you have in place or are planning to increase your access to markets, leverage resources, etc.

E-commerce and technology


Explain how youre using e-commerce and technology in your business to lower costs, speed up business, access new markets, build online sales, etc.

Tactical promotion plan


Outline your promotion plan (the advertising, PR, internet, web site, direct selling, media tactics etc) to create awareness and generate traffic and customers.

Marketing budget
Detail your marketing budget for the year. Explain how you will monitor it to manage and improve results.

Credibility and risk reduction


Explain your tactics for increasing the credibility of your business and reducing the customers risk in doing business with you.

Business plan prepared Month Year

Page 5

4. Team and management structure http://blog.cdunn.net/?page_id=103

Skills, experience, training and retention


Outline your team. Explain the key staff, their positions and key responsibilities Briefly describe the incentives youve put in place (or are planning) to retain staff and keep them motivated. Describe your staff training programme and budget. If there are gaps in your team, or you need extra staff to fulfil your short and longer term strategies, outline the gaps here, and who you need to fill those gaps.

Advisors
Describe your core team of advisors such as lawyer, accountant, consultant, business mentor or guru you can access for advice, etc.

Management systems
Describe the business systems you have in place to manage efficiently. Do you have written operations manuals in place? House rules for staff? What accounting software or systems do you use? How regularly can you produce financial reports and analyse key business ratios? Cover compliance issues too: how you prepare for and deal with payroll and employment issues, tax and GST obligations, OSH, etc.

Business plan prepared Month Year

Page 6

5. Financial budgets and forecasts


(Enter your text here) Attach financial budgets and forecasts such as: Profit and Loss Forecast Cashflow forecast Balance sheet forecast Capital expenditure budget Break-even analysis Provide brief notes on each of these forecasts. Its a good idea to produce optimistic, pessimistic and realistic versions of the first three. If the cashflow forecasts pinpoint future cashflow difficulties, explain how you plan to deal with these challenges.

Business plan prepared Month Year

Page 7

6. Summary
(Enter your text here) End with a brief summary of the main points of your plan: where you are now, where you want the plan to take your business. As the market and the world are always changing, outline when this plan will next be reviewed.

Business plan prepared Month Year

Page 8

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