BUSINESS PLAN

Presented By:JOSHI SANDIP

Caf Delight
-The lighter part of LIFE

The Coffee Caf industry is currently one of the biggest and fastest growing sectors in business. The industry consists of a mix:(1) Individual cafs

(2) Hotel cafs a

Hot beverages have always been a part of the tradition of India. The last decade witnesses the growth of numerous coffee pubs in the country.

large retail chains like Barista and Caf Coffee Day have opened up around the country. The concept of a caf today is not selling coffee, but also developing a national brand.

Business Philosophy:

We plan to provide a unique and enjoyable experience to all our guests and make them feel comfortable. We believe in serving the finest coffees and gaming facility at great value prices. Our friendly and efficient few masters prefer serving coffees with a smile, thus, making Caf Delight 'the lighter part of LIFE'.
Our aim is to passionately deliver the highest levels of

experiential services. Our products will be marketed to students as well as executives.

Mission Statement: To provide a friendly, comfortable ambience where customer can receive quality refreshments, services and entertainment at a reasonable price.

Company Goals and Objectives:To establish as a preferred brand-name amongst youngsters & professionals. To explore & capitalize untapped market domains. To grow knowledge of expertise in, the preparation & serving of speciality coffee. Maintain consistency in serving the highest quality products. To provide customers a place to spend quality time.

Coffee cafe industry is one of the fastest growing sectors in business. There is increasingly westernization of our lifestyle now-adays and Youngsters are the quickest to follow that. Not only youngsters but also professionals of higher age group find places like coffee house the right place to sit down, relax and may be look out for a solution.

Target segment is people between 18 -60 who are either students or professionals. We are offering a place which includes a comfortable place for reading books, purchasing them, and a place to youngsters where they can play games. There is a craze for lane gaming in youth which is very beneficial for us.

Caf Delight is committed to offer a multi dimensional experience to its customers. Its focus will be on
1. 2. 3. 4. 5.

Caf ambience Quality light food and beverages Warm and friendly service Books zone Plug n Play music

 Books

zone Low price compare to other Quality light food and beverages

 Attractive High

crockery

quality

Nutritious
Attractive

and hygienic food

 Serves

the meeting purpose for executives

Provides

unique facility of cafeteria as well as gaming and reading zone.

 Segmentations:-

A demographic profile: Age- 18-35 ,35-60 Gender male and female Location- Palanpur. Family Income level- 6000 + Target People- Students and professionals
Competition:-

List of major competitors: Caf Coffee Day Hotel & Restaurants Local Tea stalls.

 total

size of market: students and executives of

city
Growth

potential and opportunity for a business of your size.

Consumer acceptance and brand recognition

Licensing barriers High initial marketing costs

Change in government regulations - the business has to take permission from government regarding timings and various licenses so change in regulations can affect the business in many ways. Change in the economy income level of customers is very crucial for the cafeteria, so any change in that would either create more customer base, or reduce the current market size. Change in your industry - the major factor that affects the business is strength of competitors. Apart from this, changes in taste and preferences can be very dangerous.

Promotional Plan:
On Ground

Posters

Coupons

Brochures

Newspapers

Advertisement Proportion Mix

Drops(If Possible)
Ad Size (120 Sqc/CC)

Predicted Amount (Rs.)

Posters , Bus Board

(Board Qty. 1)
Qty. 140 Monthly

7000
6300 4000 30,420

 For

Recognition of Routine Customers:

1). Be in Touch Motto

Pricing
Our prices are lower than our competitors. While basic price of CCD starts at an amount of Rs. 50 above, and rise up to Rs. 250. our basic price is Rs.49 and highest is Rs. 99. Proposed Location Location selected for cafteria to Tirupati plaza near college road ,Palanpur-385001

Importance of location to customers:Since we will be renting a shop in the to, to Tirupati plaza near college road ,Palanpur-385001 our customers wont face parking problems. The place is consistent with the image because it is on Tirupati plaza near way wait hotel palanpur and the cafe is already making advertisement for publicity which is beneficial for our caf also. Our nearest located competitors are Some Hotels but nearness to them would not affect our business to a great extent.

Location:Amount of space- 1000 sq. ft. Type of building- shop Zoning- Tirupati plaza Power- provided by UGVCL Business hours- 9 a.m. to 11 p.m. Legal Environment:Since we are inexperienced with legal matters, we have decided to outsource this particular section to a lawyer named Mr. Paresh patel. He will be taking care of all legal formalities required to be completed while opening a cafeteria

Pay structure:Position No. of required

people Salary
(per person) 4000 6000 2800

Total

Cashier Cook Maid

4000 12,000 8400

 Raw

materials inventory:

Coffee, sugar, chocolate chips, coco powder, vegetables, milk, tea and other necessary ingredients.
Finished

goods inventory: cookies, bread, pastries,books Average value in stock- Rs. 12500 Lead-time for ordering- one day.

 Suppliers: Suppliers

for bakery products: Rupam-kay bakers (Mr. Maganlal mali) City light complex,Palanpur. Suppliers for coffee beans ,milk products and vegetables: Coffeeworkz, Amul Dairy(Mr. Monish Munshaw) Navarangpura Ahmedabad-09. Credit period given to us : 90 days

Professional and Advisory Support Board of directors- all partner Attorney- Mr. Preshbhai patel. Accountant- Mr.chetan patel. Banker- IDBI BANK

have 1,00,000 capital in my hand.

 Tag

line: Its just beyond the caf Business Card: