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Samsung

Samsung is South Korea's largest company and one of the largest in the world. It was founded in 1938 and accounts for over 20% of South Korea's exports. Samsung has operations across many industries but is best known for its electronics division, which includes TV manufacturing. It has manufacturing facilities in India, South Korea, and a joint venture facility in China. Samsung faces competition from other major electronics brands like Sony, LG, and Philips. While it is known for durability and service, some criticize Samsung for hindering smaller rivals.

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2K views33 pages

Samsung

Samsung is South Korea's largest company and one of the largest in the world. It was founded in 1938 and accounts for over 20% of South Korea's exports. Samsung has operations across many industries but is best known for its electronics division, which includes TV manufacturing. It has manufacturing facilities in India, South Korea, and a joint venture facility in China. Samsung faces competition from other major electronics brands like Sony, LG, and Philips. While it is known for durability and service, some criticize Samsung for hindering smaller rivals.

Uploaded by

vahid
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Samsung TV Presentation

Group 6
Samsung Group

 Founded by Lee Byung-Chul in 1938


 Samsung Group is South Korea's largest company
and exporter and the world's fifteenth largest
company
 A large number of South Korean firms, are
dependent on Samsung for the supply of vital
components or raw materials
 Samsung has been criticized for handicapping other
rivals, leading to bankruptcy of mid to small sized
businesses
 Samsung Group accounts for
more than 20% of South Korea's
total exports

 Its Revenue is as large as some


Countries total GDP
Samsung Group headquarter building at Seocho Samsung Town, Seoul

 Its also known as “ Another Family”


by the South Koreans
Samsung India
 Samsung India Electronics Pvt. Ltd.(SIEL)

 It commenced it’s operations in India in December,


1995

 It’s the Hub for South West Asia Regional Operations

 Samsung enjoys a sales turnover of over $ US 1


billion in a just a decade of operations
Sales and Marketing
Function
 Headquartered in New Delhi

 Samsung India has a network of 19 branches and 16


Area Sales Offices (ASOs)

 SIEL has a huge clientele in the Institutional Sales


space.
Manufacturing Function
 SIEL has its manufacturing facility at Noida, U.P

 It has Sophisticated facilities which uses the latest


technology

 Samsung India is also instrumental in carrying out


Hardware Research & Development at its Noida R&D
Centre
Software R&D Function
 SIEL Software R&D Center was set up in September
2002 as a Software R & D Center in Noida, U.P

 Makes Embedded Desktop Software for digital TV

 SIEL Software Center has successfully completed


more than two hundred projects
 It was established in April 2004

 It is a joint venture between the Korean Samsung


Electronics Co. Ltd (50% plus 1 share) and Japanese
Sony Corporation (50% minus 1 share)

 A monthly production capacity of 60,000 display


panels
LED LCD TV
LA70F91B
Key Specifications
 Size : 178cm (70)

 Dynamic Contrast Ratio : 500,000: 1

 Viewing Angle : 178

 Response Time : 8ms


Features
 178cm (70) LED LCD TV

 1080p full HD

 3 HDMI

 Built-in sub-woofers
LCD TV
LA52A650A1
Key Specification
 Size : 132cm (52)

 Dynamic Contrast Ratio : 50,000:1

 Viewing Angle : 178°/178° (H/V)

 Response Time : 4ms


Features
 Ultra Clear Panel –
crisp detail and vibrant colour

 Entertainment Mode –
a TV made for entertainment

 Wide Colour Enhancer 2 –


provides natural, realistic colours
Pricing
International Pricing:
LCD

 18.9-inch for $429


 21.9-inch for $549
 37.5-inch for $1,399
 40-inch for $1,699
 45.9-inch for $2,899
 52.2-inch for $3,199
PLASMA

 42-inch for $1,199


 50-inch for $1,699
 50-inch for $2,299
 58-inch for $3,599
 58-inch for $3,999
 63-inch for $4,999
National Pricing
 SAMSUNG LA46S8 LCD TV - 1,20,000/- Indian
Rupee
 SAMSUNG LA46M8 LCD TV - 1,60,000/- Indian
Rupee
 SAMSUNG LA40S8 LCD TV - 70,000/- Indian Rupee
 SAMSUNG LA32S8 LCD TV - 43,000/- Indian Rupee
 SAMSUNG LA19R71 LCD TV - 19,000/- Indian
Rupee
 SAMSUNG LA40R8 LCD TV - 78,000/- Indian Rupee
Demand and Supply
Analysis
Demand = Willingness to Buy + capability to pay
45
40
35
30
Quantity

25 Demand
20 Supply
15
10
5
0
10 11 12 13
Price
Demand Analysis for
Samsung TV
5
4
In Billions

3 REVENUE
2
UNITSSOLD
1
0
06

07

08

09

10

11
20

20

20

20

20

20

Year
Demand Forecasting
40
35
No. of Units Sold

30
25
20 DEMAND
15 ANALYSISAND
FORCASTING
10
5
0
J F MR A M J JL A S O N D

Month
Competitors
General TV
Others
22% Samsung
27%

Samsung
LG
Philip
Sony Sony
13% Others

LG
Philip 23%
15%
LCD TV

OTHER
15%
SAMSUNG
30% SAMSUNG
SHARP SONY
11%
PHILIPS
LG
SHARP
LG OTHER
13%
SONY
PHILIPS 16%
15%
Advertisement
Positive Points
 Durability

 Availability of original parts

 Good after sales service

 Many schemes provided to suit the needs of the


customer
Negative Points
 Colour Fading

 Internal colour variation


Methodology
 How much market sharing?
 What is the demand for Samsung TV?
 What are the services provided by Samsung(after
sales)?
 Who are the major competitors?
 What are the positive and negative points of the
company?
 What are the new schemes provided by Samsung?
 Where are the manufacturing plants?
 What are the different types of TVs available in the
market?
Our Views
 Samsung is a well known name in the world right now

 It has achieved this position because of its innovative


idea

 It gives quality products

 Samsung’s top priority is understanding the needs of


the customers
Conclusion
 TV comes into the category of durable goods

 Demand plays an important role in durable


goods as they are costly in nature but demand
increases during festival season

 Supply of durable goods is not much


fluctuating as they have got proper warehouse
facilities

 “Hard work pays”


Thank You

Thank you
ANY
QUESTIONS
?????

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