Oligopoly
Oligopoly
Oligopoly
Market Structure characterized by few sellers and interdependent price/output decisions Significant barriers to entry Product could be homogenous (similar) or differentiated Potential for economic profits in the long run Incentive for illegal price setting Competition can be vigorous among the few firms
Assumptions:
Each firm assumes that its rival will continue to produce their current output level The two firms have constant marginal cost (and hence constant average cost: thus, both firms experience constant returns to scale). For simplicity, we assume MC = 0 The market demand curve is given by: P = a b(Q1 + Q2)
A will produce OQ ( -1/8 1/321/128.) = OQ/3 B will produce OQ( +1/16+1/64+ ..) = OQ/3
DEMAND
Suppose demand function is P = 950 Q MC = 50 COMPARE PERFECT COMPETITION, MONOPOLY AND DOUPOLY
The model- There is a certain price above which if the firm raises its price, no one copies him. Below that price, if the firm reduces his price everyone copies him. Hence there are two different elasticity on either side of this price. This causes a discontinuity in the demand curve and hence a gap in the MR Curve.
P1
MC1
a b
O Q1
D = AR
Q
MR
As shown in the diagram, the firm continues with the same price and output despite an increase in costs. Hence one can understand why prices remain sticky. The limitation of the model is that there is no identified price at which the kink will occur.
Price - leadership
Dominant firm Low cost firm Barometric firm- a firm which has established itself as a good forecaster of economic changes.
Cartels
A cartel is an agreement between firms to restrict output and raise price The cartel tries to maximise joint profit the full cartel outcome Cartels aim at market sharing loose cartel Joint profit is maximised by setting MR= MC1=MC2
Figure 11.4
Industry
S MC ATC A MC B ATC B P* D MR
XA Output
XB Output
X Output
Copyright 2000 by Harcourt, Inc.
If a cartel has absolute control over all firms in an industry they can operate as a monopoly Summing each firms MC curve gives the industry MC Combining this with the industry MR shows the profit maximizing output and price Like a monopoly Profits divided among firms by production, market share, etc.
cartel
Cartels MC curve is the horizontal summation of the firms MC function . Once the optimal qty for the cartel is decided the members are given quotas. All the members sell their allocated quotas at the price determined by a cartel
Mistakes in the estimation of market demand Errors in estimating MC Slow process of cartel negotiation cheating on quotas Stickiness of negotiated price. Fear of govt interference Fear of entry Lack of freedom in innovation
Three cartel members with mc1 = 100+.01q, mc2 = 120+ .008q2 and mc3 =150+.016q3 found that at the profit maximising price, the cartels qty sold = 20,000 and the price =84. Find the quota for each if at that qty the cartels mr = 50
Strategic behavior refers to the plan of action of an oligopolist after taking into consideration all the possible reactions of the competitors as they compete for profits. Study of such behaviour is called game theory Every model has players, strategies and payoffs.
Players are the decision makers. Strategies : to change prices, develop new products, advertising, R&D Payoff is the outcome or consequence of each strategy. Table showing payoffs from all strategies open to the firm and its rivals is called payoff matrix.
Prisoners dilemma
individual B confess
not confess
confess (5,5)
Indiv A not conf (10,0)
(0,10)
(1,1)
Pepsi (right) Discount Price Discount Price Coke (left) Regular Price $1,500, $6,500 $12,500, $9,000 $4,000, $2,000 Regular Price $10,000, $1,000
DOMINANT STRATEGY:
Firm 1
Advertise
1 2 1 2 = = = = 750 0 250 250
Advertise
1 2 1 2 = = = = 750 100 300 200
Nash Equilibrium:
This is a situation in which each player chooses his optimal strategy given the strategy chosen by the other player. This implies no player can obtain a higher payoff by choosing a different strategy.
Game Theory
firm2
Low price high price
2,0 0,7
1,2 6,6
Two companies A and B have to decide on whether they should cut price or maintain them. If firm A cuts prices it will 10 crores in profits if firm B also cuts prices, and 20 crores if firm B does not change prices. If firm A makes no price change it will earn nothing if firm B reduces price and Rs 5 crores if firm B makes no price change. The outcomes for B are same as for A.
Two major networks are competing for viewer ratings in the 8 to 9 p.m. and 9 to 10 p.m. slots on a given weeknight. Each has two shows to fill this period and is juggling its lineup. Each can choose to put its bigger show first or to place it second in the 9-10 p.m. slot. The combination of decisions leads to the following rating points results: Network 2 first Second Network 1 first Second 15, 15 30, 10
20,30
18,18
d 13 15 17 17
9 8 7 9
14 4 15 15
Row minima
11
2
3 Column. max
15
27 27
19
18 23
20
19 20
15
18 18/20
CONCENTRATION RATIOS: It is the percentage of total industry sales made by the four , or eight largest firms in the industry Lerners index = P MC P
PRICE
NO CHANGE
INCREASED
INCREASED
DECREASED
DECREASED