PRESENTED BY: Ahsan khan Ahsan Shamim

PepsiCo believes that its performance is fundamentally connected to its agenda of purpose, which represents the commitment to give back to communities as the company grows.

PEPSICO Marketing Plans & Strategies:

3.
4. 5. 6.

PEPSICO Vision, Mission, Objectives Marketing Mix 5Ps Buyers Decision Process PEST Analysis & SWOT Analysis B.C.G Matrix Market Segmentation

Conclusion

PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environment, social, economic - creating a better tomorrow than today."

 To be the world's premier consumer products company focused on convenient foods and beverages. Seek to produce financial rewards to investors

Provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. Strive for honesty, fairness and integrity

The company main objective is to achieve the highest level of

quality and their all strategies are related with this objective. The company is quite successful in achieving this objective, as they are known for their quality in the market. Company's second main objective is product development. Along with the product Quality Company largely emphasizes on the development of the product. Company's third objective is to increase their revenues from international operations.

The market in Pakistan is surely dominated by Pepsi. It has proven itself to be the No.1 soft drink in Pakistan. Now days Pepsi is recognized as Pakistanis National drink. In 1971, first plant of Pepsi was constructed in Multan, and from there after Pepsi is going higher and higher. Pepsi is the choice soft drink of every one. It is consumed by all age groups because of its distinctive taste. Compared with other Cola in the market, it is a bit sweeter and it contributes greatly to its liking by all. Consumers survey results explain the same outcome and Pepsi has been declared as the most wanted soft drink of Pakistan.

Total annual sale of soft drink in Pakistan 120

million cases Pepsi annual sales in Pakistan 75 million Market share of Pepsi 65% Consumption growth 1.7 % per year Rs. 82 Billions last year revenue

Beverages Pepsi Teem Mirinda

Water Aquafina

Snacks Kurkure Cheetos Lays

Juices Tropicana

7-UP
Mountain Dew

Diet Pepsi

Product
Place Price Promotion Packaging

PepsiCo has different divisions that manufacture, market and sell a variety of carbonated and noncarbonated beverages and foods.

PEPSI

BOTTLERS

WAREHOUSE

DISTRIBUTERS PAYMENT

RETAILERS WHOLE SALERS

WAREHOUSES
RETAILERS

RETAILERS

Ubiquitous: Assortment of Goods: Restaurant, Pan shops, General Pepsi hasStores, a wide assortment Confectionaries, all these of goods. In beverages some are some examples of the very fact that the product Pepsi famous are Pepsi, Mirinda, is ubiquitous. 7up, Mountain Dew etc.

Assortment of Goods: Pepsi has a wide assortment of goods. In beverages some very famous are Pepsi, Mirinda, 7up, Mountain Dew etc.

Price should be set according to the product demand of public. Price should be that which gives the company maximum revenue. Price should not be too low or too high than the price competitor is

charging from their customers otherwise nobody will buy your product. Price must be keeping the view of your target market.

*Sometimes, Pepsi places its customers into some psychological pricing strategies by reducing a high priced bottle and consumers think that they save a lot of money from this.

Pepsi uses various methods to Promote its products, mostly it is through Advertisements, hiring Brand Ambassadors, Promoting Games like Cricket, Sponsor Music programs, Different Schemes and offers like on Eid or any other occasions and many others.

Pepsi Cola, take the packaging designs by considering what is better for company and what is better or convenient for the transportation. For protecting the syrup, Pepsi Cola uses the glass as well as plastic bottles of different quantity. The variants that are offered by Pepsi in terms of size and quantity, 1. 175 ml Mini Bottle(not available now) 2. 250 ml Regular Bottle 3. 300 ml Tin 4. 1000 ml Regular Liter Bottle 5. 1500 ml Disposable Bottle 6.2 Ltr. Jumbo Disposable Bottle

Selection Evaluation of Alternatives Information Search Need Identification

Purchase

Need Identification:

The consumer is thirsty and he wants to quench his thirst. Information Search: He will search as to what will satisfy his thirst the most. Evaluation of Alternatives: He will now evaluate from the wide range of beverages available to him that which one of them is suitable to him in terms of quality, taste and is pocket friendly. Selection: After evaluating the product he will select a product.

Purchase:

The consumer will buy the selected product. Post-Purchase Behavior: It is the experience that the consumer gets after using the product. He will use the product again if he feels that his satisfaction after use is more or equal to the price of the product.

After looking at above mentioned Process, we can get an understanding that a product should be so desirable that whenever a person identifies his need, he selects our product among various substitute products and he feel satisfies so that he retains the use of that product.

Political PepsiCo trying to get into underdeveloped market They have to considered on government taxation policy, environmental law regulations for both side.

Economic PepsiCo rely on trucks for transportation Fuel price fluctuation is one of the important aspect Economic crisis will also to labor supply and consumers purchasing power

Social Population on young consumers Changes in life style Social trend and demand People want to be healthy

Technology Awareness on new machine launching Advance technology automation, will effect production efficiency R & D facilities

STRENGTHS Demand of Pepsi is more than its competitors. Company has a very established name and a good reputation. Pepsi has large market share than its competitors. As the target customers of Pepsi is young generation, so Pepsi has more brand loyal customers. OPPORTUNITIES Company may start enter in rural areas. The company may also diversify its business in some other potential business. Increased interest of people in musical groups, cultural shows and sports has provided an opportunity for Pepsi to increase its sales through them.

WEAKNESSES Pepsi does not offer any sort of incentive or discount to its retailers. Pepsi target only young customers in their promotions. Crown of the disposable bottle is not good. Demand of disposal bottle is declining. Pepsi tin pack is not available in far off rural areas. Pepsi is not considering many potential outlets like hotels, college canteens etc. THREATS The main competitor of the company is the Coca Cola. Cola drinks are not good for the health so the awareness level of the people is increasing which is a big threat to the company.

Question Mark

Star

Dog

Cash Cow

Urban and Rural Areas Product based : On different living culture

Age : 5 45 Gender : Male / female Family size : 1 and above Income: Almost every income group Cycle : hotels, restaurants, cinema, college, schools and stalls ( young people presence ).

Lifestyle : believers, achievers, fulfilled, new generation Social class : lower to Middle class. Social trend : Health conscious : 1.Diet Pepsi : conscious society, where one would drink Diet Pepsi to stay slim. 2. Tropicana series of drinks : for orange drinker.

Loyalty: Strong and associate with brand icon. Occasions / functions: Birthday celebration, Sports, Regular occasions, wedding. Benefits : taste, quality

As a result, market segmentation is important to companies so that firms can easily enter the market and have a potential growth. If PepsiCo does not target young population in the beginning, it is hard to occupy the market and compete with its competitor which is Cocacola. Pepsi can continue hire popular celebrities to advertise their products in different market such as Shahid Afridi attracts sport enthusiast and Ali Zafar attracts youths where this really can boom the sales. Moreover, Pepsi can come out with as many new innovative products as they can depend on countries cultures. With this target, Pepsi can enter many countries market to gain more profits.