TEAM 4

Landing Page
This is where it all begins..!!!

About Them
BharatMatrimony.com is celebrated as the Most Trusted Matrimony Brand combining tradition and technology. A network of 15 regional portals and over 2 Crore members, BharatMatrimony has found a place in the Limca Book of Records for facilitating a record number of marriages.

BharatMatrimony has been recognised as the Best Matrimony Website 2007 by PC WORLD for technology and performance and is also listed in the NASSCOM's Top 100 IT Innovators.
All the awards we have won have encouraged us and we stand as the most preferred site for matrimonial search according to a study by JuxtConsult. First matrimonial site to receive the coveted ISO 9000-2001 certificate

STORY GOES LIKE THIS.

1997 A young programmer named Murugavel Janakiraman starts a community portal, through his sole initiative, for Indians living and working abroad.

Then.

1998 The matrimony section originally consisted of two pages: one for the Bride and one for the Groom, and was expanded further to provide search features. It soon became the most popular, received excellent response and is now gaining momentum.

Then.

1999 BharatMatrimony opens a small office (300 square feet) in Chennai.

Then.

2000 BharatMatrimony.com initiates ten regional websites.

Then.

2001 BharatMatrimony opens offices across India in Mumbai, Bangalore and Hyderabad, ties up with Rediff, Sify and MSN as a Matrimony channel.

Then.

2002 BharatMatrimony pioneers the Matrimony Meet concept, whereby prospective brides and grooms and their families can meet face to face.

Then.

2003 Launch of VeriProfile (Patent Pending) a verification service to ensure genuine and reliable profiles.

Then.

2005 Expansions across different segments : Clickjobs, IndiaProperty Etc

Then.

2006 Secures a place in Limca book of Records (for the highest number of documented marriages online), launches IndiaAutomobile and IndiaList.

Aaaannndddd Then.

2007 Kicks ass, received PC Worlds Best Sites of 2007, launches voice matrimony (in association with Airtel), Loanwala and matrimonydiary are launched.

BharatMatrimony goes beyond matchmaking services by providing other matrimony related services.

Matrimony Gifts

Bharath Matrimony TV

Tambulya Tambulya.com is India's First Exclusive Matrimony Return Gift Website launched by BharatMatrimony.

The Matrimony Blog

Counselling Helpline

AWARDS
Guinness World Record for Largest Wedding Album, April 14th 2012 NDTV-Hindu Lifestyle Award to BharatMatrimony for best community/matrimony website Nominated and shortlisted for Entrepreneur of the Year Award by Economic Times CII Connect award for the category of "a person who succeeded making a global impact on the society outside India" BharatMatrimony CEO was one of the "30 Indian Pearls" in a special anniversary December edition cover story of "The Week"

'Digital Entrepreneur Of The Year' at the WAT Awards, 2012

Search & Matching-Bharatmatrimony

Regular Search-Most popular search based on a few important criteria one would look for in a life partner. Advanced Search -The most comprehensive search that searches across all profile information. The results of this search will be closer to your expectations. Soulmate Search -Marriage is more than just matching of profile and religious information. Soulmate SearchTM will help you discover your soulmate based on your personality, hobbies and interests.

Bharatmatrimony.com V/S Shaadi.com

Shaadi.com

Launched in 1997 by the entrepreneur Anupam Mittal One of India's five most popular sites It has acquired 10 million members and claims to have match made a million marriages around the world 300 million page views each month and 6,000 new profiles are added every day (60 per cent of which are male)!!!! A plethora of additional services: a directory listing of wedding-related services; a lifestyle website, shaaditimes.com, with features on travel, fashion and health More than 150 Shaadi.com Centres in 87 Indian cities, where parents and children can sit down with a relationship adviser and trawl the company's huge database.

Registration Process

Differentiation

Targets:

Bharatmatrimony-15 communities Shaadi.com-29 communities

Multiple Portals:

Bharatmatrimony- regional matrimony portals Shaadi.com regional matrimony portals and portals like secondshaadi.com

Search Differentiation

Bharatmatrimony-Once you see a profile on Bharatmatrimony.com, it is not shown to you again. you get a better view with 50 profiles per page on BharatMatrimony.com Shaadi.com-You get to see same profiles again and again. shows only 10 profiles per page

E-matchmaker

PAYMENT OPTIONS

Confidentiality & Security

Both sites are very particular about maintaining secrecy and also security of the details of their members

Shaadi.com

TRUSTe certification, ISO9001:2000 certification, Shaadi Seal (verification of profile) and Secure Talk (allowing conversation without telling numbers). Bharatmatrimony-There is a feature of Block and Ignore on Bharatmatrimony.com which is not there in Shaadi.com

Confidentiality & Security

Bharatimatrimony

Displays only verified phone numbers. Verification of phone number through its free phone verification service.

Matrimony Stamp is a free seal of trust that members can add to their profile. The Stamp is added after the member has got a few basic details attested by a Gazetted Officer/Notary Public.

Matrimony Reference is a copyright feature which enables members to add references of relatives, friends and colleagues for the purpose of marriage. It helps members gather more information about prospects from their near and dear ones.

Search & Matching-Bharatmatrimony

Regular Search-Most popular search based on a few important criteria one would look for in a life partner. Advanced Search -The most comprehensive search that searches across all profile information. The results of this search will be closer to your expectations. Soulmate Search -Marriage is more than just matching of profile and religious information. Soulmate SearchTM will help you discover your soulmate based on your personality, hobbies and interests.

Jurisdiction
Bharatmatrimony

Fraudulent Profile- you should inform the site about it by reporting violation so we may check on the profile and take necessary action against the member. Violation if any can be reported to reportviolation@bharatmatrimony.com.

It is mandatory that you reveal your identity while reporting violation; however, your identity will be kept confidential and will not be disclose to the miscreant.

Bharatmatrimony and Shaadi.com

Works with Mumbai Police in cases where members report wrongdoing by another member to the Mumbai Police (Cyber Crime Investigation Cell) to tackle fraudulent people.

What do you think is the success mantra of BharatMatrimony? With 100s of Annu Aunties around how did BharathMatrimony make it BIG?
What did BharathMatrimony do better compared to the regular next door worried aunty in fixing marriages?

SUCCESS FACTORS: HIT THE RUBBER ON THE ROAD

They saw the opportunity much before anybody else did.

Thanks to the earlier IT boom, lots of Indian IT professionals (from middle class especially) moved to US, they probably wanted to have a say in their marriage (even though its arranged), and BharatMatrimony just served as the right platform for this and that also means the timing was perfect.
Its not at all an exaggeration to say that they created a niche market of online matrimony service. I have always believed that social network/communities in India need to have an offline presence. BharatMatrimony too invested in offline channels (they organized Matrimony Mumbai meet as well as meets for physically challenged people) and created a community/network effect. Focus they got their first product right, and moved to other ventures only after 7 years of start. Compare this with a few startups that keep delivering half-baked WTF products every now and then.

HOW DO THEY MAKE MONEY?

NUMBER OF USERS?

FUTURE?

NOW SEARCH FOR YOUR SOULMATE ON YOUR SMART PHONES

GOOD OR BAD? TAKE A QUICK CALL..!!

ARE YOU LOOKING FOR A PARTNER?

A point to add to the history

Started in 1997 as a humble attempt to cater to the Indians living abroad and helping them connect with friends, look for matrimonial matches, attend discussion forums, et al, the matrimonial section took off as a separate business. It then evolved and grew into 10 regional matrimonial websites. Known as Consim Info Pvt Ltd at that time, the company went on to expand into other sectors like jobs (ClickJobs.com) and property (IndiaProperty.com).

PARENT COMPANY
Consim Info Pvt ltd is an online media company, based in Chennai, India. The company is primarily engaged in operating websites in the recruitment, classified, automobile, matrimonial, property and finance sectors. It has more than 25 million registered subscribers for its 21 online search portals. The company has more than 70 offices in India and also has offices in the USA, UK, UAE and other associates across the globe. Matrimony.com Pvt Ltd (formerly Consim Info Pvt Ltd), which owns a string of matrimony-related consumer internet properties including BharatMatrimony.com, EliteMatrimony.com and CommunityMatrimony.com

Issues

Google and other competitors: advertising around the keywords Tamil Matrimony

The company has not catered to even 10 percent of the market. So it has a huge potential to grow.
To be a complete solution to the wedding event.: People spent 8 lakhs on wedding and less than 1 % on matrimonial services. So the company is focusing on the remaining 99 % as well.

Techniques
Brick: Wide

click: matrimony branches range of services : Wedding directory

Niche

segments
stories,Biwi toh Aisi , matrimonial directory etc

Publishing And

in a typical Indian family, everyones got an opinion on the right person for you.

SO WHATS BEEN HAPPENING ON THE PUBLIC FRONT?

Bharat Matrimony is yet again planning to go public this year as investor sentiments reflect a bounce-back as far as stock markets are concerned. The online matchmaker is targeting to come out with one of the largest internet company IPO with a figure of around $125 Mn in share sale,

Bharat Matrimony is headed by Consim Info. In late 2011 internet giant Yahoo had exited the company by selling its 12% stake to Bessemer Venture Partners, Mayfield Fund and Canaan Partners for R100 Cr, then valuing Consim at R900 Cr.
Hanmer & Partners Communications is the firm for managing PR for Bharat Matrimony a leading Public Relations firm Hanmer & Partners was among 9 national public relations firms that pitched for the account.

For more information please log on to www.bharatmatrimony.com

THANK YOU