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QFD (Quality Function Deployment) : Buku: QFD By: Lou Cohen Operation MGT By: Heizer, Jay, Render, Barry

The document discusses Quality Function Deployment (QFD), which is a process for developing products that meet customer demands. It involves identifying customer needs, relating them to product attributes, and specifying the product through increasing levels of detail. A key tool in QFD is the House of Quality, which is a matrix that shows relationships between customer needs, engineering specifications, and target values to guide product development.

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Moeshfieq Williams
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36 views16 pages

QFD (Quality Function Deployment) : Buku: QFD By: Lou Cohen Operation MGT By: Heizer, Jay, Render, Barry

The document discusses Quality Function Deployment (QFD), which is a process for developing products that meet customer demands. It involves identifying customer needs, relating them to product attributes, and specifying the product through increasing levels of detail. A key tool in QFD is the House of Quality, which is a matrix that shows relationships between customer needs, engineering specifications, and target values to guide product development.

Uploaded by

Moeshfieq Williams
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Q F D

(QUALITY FUNCTION DEPLOYMENT)


BUKU :
QFD by : Lou Cohen
Operation mgt by : Heizer, Jay, Render, Barry

Quality Function Deployment
Identify customer wants
Identify how the good/service will satisfy
customer wants
Relate customer wants to product hows
Identify relationships between the firms
hows
Develop importance ratings
Evaluate competing products
QFD House of Quality
House of Quality Sequence
Indicates How to Deploy
Resources to Achieve Customer
Requirements
Idea Generation Stage
Provides basis for entry into market
Sources of ideas
Market need (60-80%); engineering & operations
(20%); technology; competitors; inventions;
employees
Follows from marketing strategy
Identifies, defines, & selects best market
opportunities
Customer Requirements Stage
Identifies & positions key product benefits
Stated in core benefits proposition (CBP)
Example: Long lasting with more power
(Sears Die Hard Battery)
Identifies detailed list of
product attributes desired by
customer
Focus groups or
1-on-1 interviews

House of Quality
Customer
Requirements
Product
Characteristics
Functional Specification Stage
Defines product in terms of how
the product would meet desired
attributes
Identifies products engineering
characteristics
Example: printer noise (dB)
Prioritizes engineering
characteristics
May rate product compared
to competitors
House of Quality
Customer
Requirements
Product
Characteristics
Determines how product will be made
Gives products physical specifications
Example: Dimensions, material etc.
Defined by engineering
drawing
Done often on computer
Computer-Aided
Design (CAD)
Product Specification Stage
House of Quality
Product
Characteristics
Component
Specifications
Quality Function
Deployment
Product design process using
cross-functional teams
Marketing, engineering, manufacturing
Translates customer preferences into
specific product characteristics
Involves creating 4 tabular Matrices or
Houses
Breakdown product design into increasing levels
of detail
Youve been assigned
temporarily to a QFD
team. The goal of the
team is to develop a new
camera design. Build a
House of Quality.
1984-1994 T/Maker Co.
House of Quality Example
House of Quality Example
High relationship Medium relationship Low Relationship
Customer
Requirements
Customer
Importance
Target Values
House of Quality Example
High relationship Medium relationship Low Relationship
Target Values
Light weight
Easy to use
Reliable
What the customer desires
(wall)
Aluminum
Parts
Auto
Focus
Auto
Exposure
Customer
Requirements
Customer
Importance
House of Quality Example
High relationship Medium relationship Low Relationship
Customer
Requirements
Customer
Importance
Target Values
Light weight
Easy to use
Reliable
Aluminum
Parts
Auto
Focus
Auto
Exposure
3
1
2
Average customer
importance rating
House of Quality Example
High relationship Medium relationship Low Relationship
Customer
Requirements
Customer
Importance
Light weight
Easy to use
Reliable
Aluminum
Parts
Auto
Focus
Auto
Exposure





3
2
1
Relationship between customer
attributes & engineering
characteristics (rooms)
House of Quality Example
High relationship Medium relationship Low Relationship
Customer
Requirements
Customer
Importance
Target Values
Light weight
Easy to use
Reliable
Aluminum
Parts
Auto
Focus
Auto
Exposure





3
2
1
5 1 1
Target values for engineering
characteristics (basement);
key output

House of Quality Example
High relationship Medium relationship Low Relationship
Customer
Requirements
Customer
Importance
Target Values
Light weight
Easy to use
Reliable
Aluminum
Parts
Auto
Focus
Auto
Exposure





3
2
1
5 1 1

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