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Mercedessmppt 140222062126 Phpapp01

Mercedes-Benz traces its origins to 1886 and was formed in 1926 through the merger of Karl Benz and Gottlieb Daimler's companies. It entered the Indian market in 1994 and has since established manufacturing plants in Pune and Chennai and a network of dealerships across India. The presentation discusses Mercedes-Benz's vision, mission, target customers, product range, competition, and use of new technologies to maintain its leadership in the luxury automotive market.

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407 views18 pages

Mercedessmppt 140222062126 Phpapp01

Mercedes-Benz traces its origins to 1886 and was formed in 1926 through the merger of Karl Benz and Gottlieb Daimler's companies. It entered the Indian market in 1994 and has since established manufacturing plants in Pune and Chennai and a network of dealerships across India. The presentation discusses Mercedes-Benz's vision, mission, target customers, product range, competition, and use of new technologies to maintain its leadership in the luxury automotive market.

Uploaded by

thanhngoc3994
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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You are on page 1/ 18

PRESENTED BY:-

AAMIR PATEL (20)


INTRODUCTION
HISTORY
COMING IN INDIA
VISION AND MISSION STATEMENT
CUSTOMER GROUP
CUSTOMER FUNCTION
ALTERNATIVE TECHNOLOGY
SWOT ANALYSIS
MODEL RANGE
PRODUCT PORTFOLIO
COMPETETION
TECHNOLOGY
CASE STUDY
CONCLUSION

Mercedes-Benz is a multinational division of
the German manufacturer Daimler AG, and the
brand is used for luxury automobiles, buses,
coaches, and trucks. Mercedes-Benz is
headquartered in Stuttgart, Baden-
Wrttemberg, Germany.

Mercedes benz traces its origin to
1886 with Karl Benz's creation of
the first petrol-powered car.
Mercedes Benz was formed in the
year 1926 by merger of Karl
Benz's and Gottlieb Daimler's
companies into the Daimler-Benz
company.
The first mercedes - benz car was
launched in 1926- MERCEDES
BENZ 8/38 PS.
Throughout the 1930s, Mercedes-
Benz produced the 770 model, a
car that was popular during
Germany's Nazi period.

Mercedes-Benz 8/38 PS
Daimler entered the Indian market and set up
Mercedes-Benz India Ltd in 1994. The company was
later renamed DaimlerChrysler India Private Ltd after
the merger of parent company Daimler with Chrysler.
The passenger cars manufacturing plant is located
in Pune, same as the headquarters and the comercial
vehicle manufacturing plant is located outside chennai.
Mercedes-Benz India currently has 31 dealerships and
41 service stations across 31 cities in India.
Vision
A pioneering spirit and power
of innovation for sustainable
mobility. As the inventors of the
automobile, we are equally
committed to protection of the
climate and the environment
and to the safety of our vehicles
and accident prevention. Our
customers - and all other road
users - throughout the world can
put their trust in this
commitment.



Mission
Rejecting compromise
Considering every
detail.
Basing their work in
competition
Being environmentally
sustainable
Being a global
company.


Mercedes effectively
targets the upper middle
class and upper class
individuals who desire a
luxury automobile.
Through its advertising
Mercedes Benz has clearly
staked its position as a
leading innovator in the
industry and its cars are a
status symbol.


Status symbol.
Luxury and
comfort.
High
technologically
advanced features.
Smooth ride.


Innovative, differentiated
sales formats.
Personal preferences of
customers.
Brand expansion and
integrated marketing.
Personalised sales
experience for individual
customer contact at the
retail level.
Strength
High brand equity as one
of the finest and strongest
brands.
Drive-train technologies,
interior features, and
safety systems.
Exceptional service
quality, an industry
landmark.
Mercedes Benz is one of
the most popular brand
names in the world.
Weaknesses
Mercedes Benz is an
expensive car, thus has
a limited target group.
High maintenance cost
and less mileage.
Very expensive spare
parts.

Opportunities
Developing hybrid
cars and fuel efficient
cars for the future.
Tapping emerging
market across the
world and building a
global brand.
Fast growing luxury
automobile market
and increased income.



Threats
Intense competition.
Increasing fuel prices.
Improvement in
public transport


Models:
A-Class
B-Class
C-Class
CL-Class
CLA-Class
CLS-Class
E-Class
G-Class
GL-Class
GLA-Class
GLK-Class
M-Class
R-Class
S-Class
SL-Class
SLK-Class
SLS AMG
Viano
Citan

BMW
Audi
Honda
Skoda
Volkswagen
Mercedes benz is the latest car manufacturing
company to use cloud technology.
According to their recent ad, the company has
come with apps that allow drivers to check all
the latest happenings.
Mercedes Benz is the oldest luxury car
manufacturing company in the world.
Although the strong competition has created
some problems for them, they continue to
maintain the strategic advantage over their
rivals.

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