Scribd
Upload
140 views14 pages

Facts and Figures

Radio provides several advantages for advertisers. On average, radio stations play 9 minutes of advertisements per hour, with the most common ad length being 40 seconds. Radio reaches 95% of the public weekly and 92% of listeners do not change stations during ads. Only 6.9% of total media expenditures are spent on radio advertisements, making it a cost-effective option. Some key benefits of radio advertising include its ability to reach consumers during purchasing decisions, its mobility, its use of audio to engage listeners emotionally, its targeting of specific audiences, and its affordability for achieving high frequency of impressions.

Uploaded by

Tomas Mann McLeod
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
140 views14 pages

Facts and Figures

Radio provides several advantages for advertisers. On average, radio stations play 9 minutes of advertisements per hour, with the most common ad length being 40 seconds. Radio reaches 95% of the public weekly and 92% of listeners do not change stations during ads. Only 6.9% of total media expenditures are spent on radio advertisements, making it a cost-effective option. Some key benefits of radio advertising include its ability to reach consumers during purchasing decisions, its mobility, its use of audio to engage listeners emotionally, its targeting of specific audiences, and its affordability for achieving high frequency of impressions.

Uploaded by

Tomas Mann McLeod
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

FACTS AND FIGURES

and 10 REASONS TO
SELL ON RADIO
TOMAS MANN MCLEOD

Length
On average on a national radio presents 9 minutes of advertisements
per hour.

40 seconds are the most common slots for advertisements on a


national radio.
However there are slots for 2 seconds, 10 seconds, 15 seconds, 30
seconds and 60 seconds.

The facts and figures


95% of the public listen to radio every week
92% of listeners stay tuned in for the adverts
6.9% of total media expenditure are spent on radio adverts

10 REASONS TO SELL
ON RADIO

Research proves that radio regularly reaches consumers within two


hours of their largest purchase of the day. Can there be a better
time to reach customers than on their car radio while they are
driving to do todays shopping?

Radio is the only true mobile medium. In the car, at work, and at
play, radio is there...the companion and the advertising force your
customers take with them wherever they go.

In your personal life, when you have something very important to


communicate to someone, which would you prefer - to show them
a picture, to write to them, or to talk with the intimacy and emotion
of the human voice? Radio sells with intimacy.

Want a 100-piece symphony orchestra in your ad, an elephant, a


chorus, a laughing child, a love song? With word pictures and
emotion-evoking sounds, radios theatre of the mind stimulates the
most emotion-filled pictures the mind can comprehend.

Todays newspapers average 2/3 ad copy to 1/3 editorial copy. TV


spends about 1/3 of its time on advertising. Todays radio, at about
10 minutes of advertising per hour, devotes less than 1/5 of its time to
ads. Radio is the uncluttered medium.

Newspaper rates are up (even though circulation is down). TV ad


rates are up (even though viewership is down).Radio advertising
costs grew less than any other major form of advertising.

Newspaper and TV are reach media - they reach varying numbers


of people. Psychologists tell us that consumers need to be exposed
to an advertising message at least three times before it begins to
penetrate. Most local businesses cannot afford the necessary threetimes-plus frequency that effective advertising demands - except
on radio. Radio is the reach and frequency medium you can afford.

Radios variety of formats allows you to pinpoint your advertising on


the station or stations that best match your customers interests. You
cannot pinpoint advertising in the broad-reach, scattershot
newspaper and TV media forms. Radios unique targeting ability
saves you money.

With radio advertising you are front and center in the listeners
attention span when your ad is on the air. Youre never buried on
page 42 and youre never surrounded by your competitors
ads.With radio, you are always on the front page.

10

Passive forms of advertising simply list merchandise or tell you where


a product is available. Radio is an active medium capable of stirring
emotion, creating demand, and selling your product or
service. Todays hotly competitive marketplace demands an active
medium. Thats radio!

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy