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University Partnership

This document provides guidance on establishing university partnerships for AIESEC. It outlines the benefits of partnerships, such as improving campus awareness and credibility. Steps are described for beginning a partnership, including understanding university sub-issues, analyzing relationships, and creating proposal ideas. Suggested contacts within universities are listed, as well as ideas to offer like fulfilling internship requirements or providing language proficiency opportunities. Meeting etiquette, marketing strategies, potential risks, and things to avoid are also covered. The document emphasizes focusing partnership efforts on select countries to ensure quality exchanges.

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71 views21 pages

University Partnership

This document provides guidance on establishing university partnerships for AIESEC. It outlines the benefits of partnerships, such as improving campus awareness and credibility. Steps are described for beginning a partnership, including understanding university sub-issues, analyzing relationships, and creating proposal ideas. Suggested contacts within universities are listed, as well as ideas to offer like fulfilling internship requirements or providing language proficiency opportunities. Meeting etiquette, marketing strategies, potential risks, and things to avoid are also covered. The document emphasizes focusing partnership efforts on select countries to ensure quality exchanges.

Uploaded by

hanasaya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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UNIVERSITY

PARTNERSHIP FOR
OGX

AIESEC US
14-15
Global
Citizen
Global Talent

Claire
Wang
NST oGIP

THE WHY OF UNIVERSITY


PARTNERSHIP
To improve campus awareness & credibility
To understand better university policies and how we can
comply with them
To cut generic EP recruitment and leverage the real demand
To shorten the OGX raising & matching process
To improve NPS and become customer-centric
To build sustainable growth & upscale exchange numbers
To create better impact as raised EPs will be more refl ective
of the social cause/business issues they are addressing
during their internships
To set a foundation for ICX, TM & Finance partnership
To establish a communication channel between universities
and AIESECs national offi ce

STEPS TO BEGIN A PARTNERSHIP


1. Understand current US Global Citizen sub-issues &
Global Talent sub-products
2. Analyze warm networks and established
relationships on campus, and research untapped
prospect departments
3. Narrow down the list of contacts you hope to meet
with
4. Comprehensive research on the target departments
student body, academic majors and potential
incentives for partnership with your LC
5. Think audaciously with EB to create a list of
proposal ideas (your conversation can be OGX
focused but should never be limited to OGX)
6. Go to the meeting with clear proposals

SUGGESTED LIST OF CONTACTS


School international internship department
Study abroad offi ce
School/department Career center
School/departments career advisors
Departments:
Global Citizen/Global Talent Teaching International
Studies, Politics, Linguistics, Foreign Languages,
Education, Public Aff airs
Global Talent Business & IT Business School,
communication/journalism, Foreign Languages, CSE

IDEAS TO OFFER TO UNIVERSITY


Fulfi llment of Universitys Substitute Internship/Rural Area
Volunteering program in university (usually pre-requisite
before your graduation)
Off er students a chance to gain language profi ciency and
practical experience in countries where the university has
high interest
School credits for AIESEC Internships in relevant fi elds
- Non student-sales ideas are
International Development Program of The university
(potentially hire an AIESEC intern to assist program
development)
Department branding opportunities (eg. MBA/MPA program)
at local, regional or national conferences
A collaboration to create a workshop and leadership
certifi cation for students on campus

MEETING ETIQUETTE WITH SCHOOL


Go with someone else (LCP, VPICX, VP TM etc). They can
help you in multi-dimensional partnership conversation
Do your homework and bring packaged deal
Know your LCs statistics in past university partnerships,
EPs backgrounds as well as profi les of your LC members
Bring proof of credibility (endorsement letter, insurance
coverage, visa support & housing, other school partnerships)
Less is more: narrow down 3-5 countries, sample TNs,
related visa & housing and the number of spots available for
each TN
Know your enemy: fi nd what AIESEC can off er but our
competitors cannot
Know how you compliment each other in developing a wellrounded student (especially with study abroad program)

EXAMPLES OF CAMPUS GROUPS


Work Abroad Offi ce
Set up a meeting
Tell them about the AIESEC program, see if:

The TN can count for credits with the university

There are grants available for students who go on TNs (ex.


Grant for covering airfare)

They would want to do a joint OPS

They can refer students who cant fi nd an internship to AIESEC

Leave fl yers about AIESEC in the Work Abroad offi ce for


students to pick up
Ask to have a presence at Word Abroad Fairs, Work
Abroad Info Sessions and other WA events such as
kickoff seminars at the beginning of the school year

EXAMPLES OF CAMPUS GROUPS


Study Abroad Offi ce
Set up a meeting
Tell them about the AIESEC program, se e if:

Students can do a study abroad semester then remain in that country


to do a TN

Students can go on a TN then remain in that country and do a study


abroad

They would want to do a joint OPS or advertise combined SA & TN at


Induction

They can refer students who cant fi nd a study abroad program to


AIESEC

Leave fl yers about AIESEC in the offi ce for students to pick up


Ask to have a pre sence at Study Abroad Fairs, Study Abroad
Info Sessions, Othe r S A eve nts such as k ickoff se minars at t he
beginning of t he school year

EXAMPLES OF CAMPUS GROUPS


Colleges & Schools within the University
Especially if youre doing targeted recruitment, try to get
the support of advisors and faculty members of diff erent
colleges and schools within your university
Set up a meeting with them to talk about AIESEC and the
opportunities available for their students. Mention specifi c
opportunities that align with that faculty or department
Be sure to align yourself with their goals for their students
and explain why youre meeting with them - do research!
Ask them to send your promotions and events out to their
student lists
Ask if you can do classroom presentations
Work to see if they can sponsor their students to do TNs
Make sure to leave AIESEC fl yers with them so that they
can give them to their students

EXAMPLES OF CAMPUS GROUPS


Student Organizations
Research student organizations that align themselves
with the goals of AIESEC
Ask to speak at one of their meetings about AIESEC
Be sure to align what youre talking about with the
goals, values, and mission of the organization
Explain the opportunities that AIESEC has for those
students
Pass out fl yers and a sign-up sheet, and stay late in
case some students have questions

MARKETING IDEAS
Campus Radio & Newspaper
Research to see if it would cost money to advertise
specifi c TNs (as examples) and events (info sessions,
global villages) in your campus newsletter and radio
If it does cost money, talk to your EB about the possibility
of advertising there
Radio shows are a great channel to communicate the why
of AIESEC and showcase the impact of exchange through
story telling. Get in touch with your campus radio to see
if there are any shows that are relevant, which could
feature AIESEC. Same with campus TV.
Some faculties will have their own specifi c newspaper,
website, or blog. Share testimonials and the why of
AIESEC to those audiences too.

MARKETING IDEAS
TN Newsletters
Create a newsletter to be sent out to students around
campus advertising events, info sessions, global
villages,
and
specifi c
TNs
with
application
instructions and deadlines
Have the advisors that you meet with send them out
to their students or put them in their newsletters
Make sure you put your contact information in the
newsletter
and
any
other
relevant
contact
information.

MARKETING IDEAS
Chalking, Flyering, and Tabling
Be everywhere all the time - it doesnt have to be much, just
enough for students to notice
Advertise more when you have an event or recruitment drive
coming up
BCPs:

Chalk at the center of campus

Target your fl yering in areas with high traffi c

Use sticky notes as fl yers - that way, you can use a lot for a low
cost

Make sure they are brand aligned and that you always include
your LCs website

Even out the work load so that your members dont burn out
Try to involve the rest of the LC in helping

MARKETING IDEAS
Career, Study Abroad, Work Abroad Fairs
Try to have a presence at all of these
Youll be competing with other organizations and
companies, so make sure your materials look
professional and brand aligned
Good materials to have:
Past EPs testimonials
Example or target TNs
Sign-up sheet or laptop where students sign up
Flyers or brochures

MARKETING IDEAS
TN Fairs
This is basically a career fair but for AIESEC TNs instead
of companies individually promoting their jobs
Get a good location
Have them last as long as normal career fairs so students
can stop in between classes
Advertise! Emails, fl yers, tabling, chalking, classroom
talks
If youre doing target recruitment, really promote your
target TNs here
Make sure you have students sign up, and pass out fl yers
Tell students about the info session and deadline to apply

POTENTIAL RISKS
1. Ineff ective partnership
# raised EPs vs. # TNs available/offered
Result: More detractors, bad brand
Solution:
Expectation Setting
The right pricing/payment method

2. Poor co-delivery between your LC and the TN LC


JD not delivered in reality
Result: More detractors, bad brand
Solution:
Good expectation setting and constant communication
with TN LC

THINGS NOT TO DO
Spamming departments with promotion emails
(instead pick your focus and create personal
conversations)
Promoting destinations on your universitys warning
travel list
(You need to respect that because you can be in big trouble
and your LC can be closed because of the safety risk)

Slow follow up/No response through emails


Stopping communication after leadership change
Sugar coating the quality/supply of our programs
(try to under promise & over deliver)
Lack of follow-ups with EPs with bad experience
(they can be detractors of our program on campus)

SOLUTION: FOCUS ON COUNTRY


PARTNERS
Global Citizen (6-12 weeks)
Focus on top countries (1-3) in the sub-issues that you
have the most student interest in. This way, you can
ensure that co-deliver happens. Note which countries
your university does not allow your LC to send EPs to.
Youth Empowerment:
Bahrain, Czech Republic, Poland, Colombia, Taiwan, Hungary,
Brasil, Ghana, Italy, Thailand

Social Entrepreneurship:
China, Panama, Mauritius, Romania, Argentina, Turkey, India

Environment:
Malaysia, Colombia, Brazil, Indonesia

SOLUTION: FOCUS ON COUNTRY


PARTNERS
Global Talent
Teaching (4 to 12 months):
Colombia, China, Brasil, Peru, Italy, Poland

Marketing (6 to 12 months):
India, Germany, China, Mexico

IT (6 to 12 months):
India, Germany, Brasil

ACTION STEPS
Select the specifi c program and proposal that you
want to sell to your university
Book a meeting with the department that you want to
talk with
Book your NST coach or Claire (
claire16.wang@aiesec.net) for brainstorming on
university partnerships
Share your good case practice on Podio

THANK YOU!

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