Scribd
Upload
2K views22 pages

Various Sampling Techniques

This document discusses various sampling techniques used in research. It defines population and sample, and explains the need for sampling to save time, money and energy. There are two main types of sampling: random/probability sampling, where every unit has an equal chance of selection, and non-random/non-probability sampling, where units do not have an equal chance. Some key sampling techniques covered include simple random sampling, stratified random sampling, systematic sampling, cluster sampling, and multistage sampling. The document also discusses advantages and disadvantages of different sampling methods.

Uploaded by

VIKAS DOGRA
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
2K views22 pages

Various Sampling Techniques

This document discusses various sampling techniques used in research. It defines population and sample, and explains the need for sampling to save time, money and energy. There are two main types of sampling: random/probability sampling, where every unit has an equal chance of selection, and non-random/non-probability sampling, where units do not have an equal chance. Some key sampling techniques covered include simple random sampling, stratified random sampling, systematic sampling, cluster sampling, and multistage sampling. The document also discusses advantages and disadvantages of different sampling methods.

Uploaded by

VIKAS DOGRA
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 22

Refers to those methods which are used for

making judgments and taking actions based on


sample(taken from population).
POPULATION: The larger group of items
having common measurable characteristics.
SAMPLE: The limited number of items selected
from the larger group which itself represents
the whole population.
NEED: It saves time , money and energy.
BASIC SAMPLING DESIGN TYPES

RANDOM/ PROBABILITY SAMPLING: Every unit


has equal chance to be selected in sample.

NON RANDOM / NON PROBABILITY SAMPLING:


Every unit has no equal chance to be selected
in sample.
METHODS
SIMPLE RANDOM
SAMPLING

Each and every unit in the population has


an equal and independent chance of being
included in the sample .
The method of selection is specified ,
objective and replicable.
Types:
Simple random sampling with replacement
Simple random sampling without
replacement.
MERITS: DEMERITS:
Easy to use. Requires up- to date &
complete list of
population.
Eliminate personal Time consuming &
biasedness. costly in case of
scattered information.
STRATIFIED RANDOM SAMPLING

It is used when population is heterogeneous in


nature .
Techniques of stratification(division into different
layers or groups) is used.
Methods of allocation of sample size:
 Proportional allocation
 Equal allocation
MERITS: DEMERITS:

It gives more Result will be biased in


representative sample in case of faulty
case of heterogeneous stratification.
sample.
Improves sampling
design & brings Difficult to classify in
administrative case of small size of
convenience. population.
SYSTEMATIC SAMPLING

In this type of sampling only the first sample unit is selected at


random and the remaining units are automatically selected in
a definite sequence at equal spacing from one another.

MERITS: DEMERITS:
Easy to operate and checking Complete and accurate list
of sample is needed. Save
time and labour Relative efficiency depends
upon properties of population.
CLUSTER SAMPLING

It is used when area is very big. The area is divided in to


small overlapping or neighboring areas called CLUSTER.
MERITS : DEMERITS:

More
Less efficient.
economical and
easy to operate
MULTI-STAGE SAMPLING

First selecting the clusters and then selecting


only some elements of the selected clusters.
MERITS:
 More flexible as compared to other methods of
sampling.
 Different sampling techniques can be used at
different stages.
DEMERITS:
 Errors are likely to be greater due to variability of
the estimates .
NON- RANDOM /NON –
PROBABILITY SAMPLING:
Purposive / judgment
sampling

Based on hand picking of the individual


elements.
Selection is done by choice not by chance .
MERITS:
 Useful information can be obtained .
DEMERITS:
Influenced by personal biasness.
CONVENIENCE SAMPLING

Consist of simply taking the cases that are


available.
MERITS:
 Convenient to use
DEMERITS:
 Personal biasness.
QUOTA SAMPLING
Used when population size is large and abundant.
Used to improve representativeness of the study.
LOGIC:
 Certain relevant characteristics describe the
dimensions of the whole population.
MERITS:
 Used in surveys particularly in the commercial
world .
 Used to reduce the cost of surveys.
DEMERITS:
 Biasness is there.
SNOWBALL (Network or
chain) SAMPLING

Special type of non probability sampling


where respondents are difficult to identify
thus best located through referral network.
MERITS :
 Reduced sample size and cost .
DEMERITS:
 Biasness is likely to enter.
ADVANTAGES OF
SAMPLING
TECHNIQUES:
SPEED
ECONOMY
ADAPTABILITY
SCIENTIFIC APPROACH
LEADS TO GOOD RESULTS
CONCLUSION:

Various sampling techniques adopted for


investigation usually offers great
advantages as to cost, time & sometime
even to quality of results .
Simple random & purposive sampling
techniques are mostly used at M.Sc. & PhD
level.
Multistage sampling and stratified
sampling should be used to get proper
representation of population.
REFERENCES:

Research Methodology by C.R.Kothari


Research Methods by John Adams/Hafiz T.A.Khan
Research for marketing decision by Paul. E.Green.
Marketing management by Arun Kumar.
POSTIVE CRITISISM AND SUGESTIONS ARE
WELCOME

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy