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csr and social responsibility of ford

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97 views19 pages

FORD

csr and social responsibility of ford

Uploaded by

Jagmohan Bisht
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Business Ethics and CSR of KFC

Submitted By:
Nitin Mittal (029)
Sahil Malhotra (059)

Business Ethics
Business Ethics can be defined as the critical,
structured examination of how people& institutions
should behave in the world of commerce.
In particular, it involves examining appropriate
constraints on the pursuit of self-interest, or (for firms)
profits, when the actions of individuals or firms affects
others or it is a specialized study of moral right and
wrong.
It concentrates on moral standards as they apply
particularly to business policies, institutions, and
behavior

Characteristics of Business
Ethics
Some business ethics are imposed by law. Business ethics is
the behavior that a business adheres to in its daily dealings
with the world. The ethics of a particular business can be
diverse. Good business ethics should be a part of every
business. The important characteristics of business ethics
are: As a guide: - Business ethics constitutes the guiding
principles of business functions with the help of this,
businessmen can lean about the progress, situation,
environment and conditions of the business.

Characteristics of
Business Ethics
Goals and means: - Business ethics is that branch of the business
environment in which can study about the goals and means for the
rational selection of sacred objects and their fulfillment
Art and Science: - Business ethics is concerned with the principles
of business behaviour, standards, moral values etc. With the study
of business ethics, we can show the difference between good and
bad
Study Human Aspects: - Business ethics all those which are
concerned with human aspect. It provides information to customers,
government, society etc, on good or bad, right or wrong conducts of
business

BACKGROUND OF KENTUCKY FRIED


CHICKEN
KFC is based in Louisville, Kentucky, and is the worlds most
popular chicken restaurant chain.
Founded by Colonel Harland Sanders in in the early 1930s
by cooking & serving food for hungry travellers. In 1952
Sanders started franchising his chicken business & named it
as Kentucky Fried Chicken
KFC is part of Yum! Brands, Inc., the world's largest
restaurant company in terms of system restaurants, with more
than 36,000 locations around the world.

BACKGROUND OF KENTUCKY FRIED


CHICKEN
KFC operates more than 5,200 restaurants in the United
States and more than15,000 units around the world. 109
countries and territories around the world.
Every day, more than 12 million customers are served at
KFC restaurants.

KFCs Entry in INDIA


KFC was the first fast food multinational to enter INDIA , after
the economic liberalization policy of the Indian Govt. in early
1990s.
KFC received permission to open 30 new outlets across
the country & Opened first fast food outlet in Bangalore in
June 1995 by targeting upper middle class population.
PepsiCo planned to open 60 KFC and Pizza Hut outlets in
next 7 yrs in the country.

Abstract
The case highlights the ethical issues involved in Kentucky
Fried Chicken's (KFC) business operations in India.
KFC entered India in 1995 and has been in midst of
controversies since then.
The regulatory authorities found that KFC's chickens did not
adhere to the Prevention of Food Adulteration Act, 1954.
Chickens contained nearly three times more monosodium
glutamate (popularly known as MSG, a flavor enhancing
ingredient) as allowed by the Act.

Abstract.
Since the late 1990s, KFC faced severe protests by People
for Ethical Treatment of Animals (PETA), an animal rights
protection organization.
PETA accused KFC of cruelty towards chickens and released
a video tape showing the ill-treatment of birds in KFC's poultry
farms.
However, undeterred by the protests by PETA and other
animal rights organizations, KFC planned a massive
expansion program in India.

ISSUES
Understand the significance of cultural, economic,
regulatory and ecological issues while establishing business in a
foreign country.
Appreciate the need for protecting animal rights in developed and
developing countries like India.
Understand the importance of ethics in doing business
Examine the reasons for protests of PETA (People for Ethical
Treatment of Animals )
Identify solutions for KFC's problems in India

Problems for KFC


Protests by farmers led by the Karnataka Rajya Ryote Sangha
(KRRS) & the farmers leader was Nanjundaswamy who used
the term junk food against KFC.
Protests by cultural & Economic activists.
Protests by PETA in the late 1990s.
Support of celebrities in against of KFC

SWOT ANALYSIS
Strengths
Understand the Culture, Regulatory & Ecological issues.
Understand the importance of Ethics in doing business
Examine the reason for protests of PETA
Identify Solutions for KFCS Problems in India

SWOT ANALYSIS
Weaknesses

Non Ethical business practice


PETA Protest
KRRS Protest
MSG flavour in chicken

SWOT ANALYSIS
Opportunity

Retail boom in India


Indians youth are adopting western culture
Indian Economy
Cosmopolitan Rapid Development

SWOT ANALYSIS
Threats

MSG chicken flavour


PETA like organizations
Political parties Protesting for junk foods
Protest support from famous Personalities like
Anil Kumble, Aditi Govithrikar, John Abraham etc

Present condition of KFC in


India
There's more to KFC than great food. Now KFC promote
education, diversity and animal welfare in a number of
positive ways.
YUM! Brands, Inc. ("Yum") is committed to conducting its
business in an ethical, legal and socially responsible
manner.
KFC is as committed to the environment as we are to
our food and customers and committed to the humane
treatment of animals.

Yum! Brands, parent company of KFC, formed the KFC


Animal Welfare Advisory Council, which consists of
highly regarded experts in the field.
The Council provides with information and advice based
on relevant data and scientific research.
The Animal Welfare Advisory Council has been a key
factor in formulating our animal welfare program.

Conclusion
Finally, from this case it is understood that every
business organization should understand the importance
of ethics by understanding the culture, regulatory &
ecological issues in different countries.
KFC should implement a farm level guideline & audit
program - a program which is industry-leading in the
areas of poultry care and handling, mainly for their
suppliers in the broiler industry

Conclusion
Business ethics is the value of what should be done and
what should not to be done from the business point of
view.
Organizations are coming to realize the bottom-line
benefits of incorporating the sustainability into their DNA

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