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Whatisacasestudy

This document provides information about case studies, including how they work, why they are used, and how to analyze a case study. It notes that a case study involves the collection of detailed information about a particular situation from a participant. When presented with a case study, students put themselves in the decision-maker's role to identify problems and solutions. Case studies are used because management is best learned through experience. The document outlines the steps to analyze a case study, which include thoroughly reading the case, defining the central issue and constraints, identifying alternatives, selecting the best alternative, and developing an implementation plan. It also discusses how to structure written and oral case study reports.

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74 views23 pages

Whatisacasestudy

This document provides information about case studies, including how they work, why they are used, and how to analyze a case study. It notes that a case study involves the collection of detailed information about a particular situation from a participant. When presented with a case study, students put themselves in the decision-maker's role to identify problems and solutions. Case studies are used because management is best learned through experience. The document outlines the steps to analyze a case study, which include thoroughly reading the case, defining the central issue and constraints, identifying alternatives, selecting the best alternative, and developing an implementation plan. It also discusses how to structure written and oral case study reports.

Uploaded by

AmanDhiman
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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What is a case

study

Submitted to:- Ar. Sandeep


Sharma

Submitted by :12621,12622,12627,12632,12637
,12638

Case study
It refers to the collection and
presentation of detailed information
about a particular situation by a
participant or small group.
Evaluators generally do not focus on the
discovery of a universal truth, nor do
they typically look for cause-effect
relationship, instead the emphasis is on
exploration and description.

How does the case method


work?
When student are presented with a case,
they place themselves in the role of the
decision maker as they read through the
situation and identify the problem.

Why have a case study?


The case method of learning is based on
the belief that management is a skill
rather than a collection of techniques and
concepts. The best way to learn this skill
is to experience it.

You can learn how to


Make decision-making easier
Improve the analytical quality of
decisions
Reduce the time required to take
decisions
Increase the frequency of correct
decision.

Steps to solve a case


Read the case thoroughly
Define the central issue
Define the firms goals
Identify constraints to the problem
Identify all relevant alternatives
Select the best alternative
Develop an implementation plan

Read the case thoroughly


Read the case rather quickly the first
time to get an overview of the industry,
the company, the people and the
situation. Read the case again more
slowly, making notes as you go.

Define the central issue


Many cases will involve several issues or
problem. Identify the most important
problems. Examine related problems in
the functional areas( marketing, finance.
And so on)

Identify constraints to the


problem
Constraints may limit the solutions
available to the firm. It may include
limited finances, personnel limitations,
strong competitors and so on..
Constraints have to be considered when
suggesting a solution.

Identify all relevant


alternatives
Use your creativity to come up with the
alternative solutions.

Select the best alternative


Evaluate each alternative in the light of
the available information. Resist the
temptation to jump to this early in the
case analysis. you also need to explain to
explain the logic you used to choose one
alternative and reject the others.

Develop an
implementation plan
The final step in the analysis is to
develop a plan for effective
implementation of your decision.

The report
Written reports
Oral report

Written reports
Executive summary
Problem statement
Alternatives
Conclusion
implementation

executive summary
Executive summary is a concisely written
statement, less than one page, placed at
the front of the report. it briefly
summaries the major points of the case
and your solution. It should describe the
major issue, the proposed solution and
the logic supporting solution.

Problem statement
Present the central issue or major
problem in the case here.

alternatives
Discuss all relevant alternatives. Be sure
to state your assumptions and the impact
of constraints on each alternative.

conclusion
Present the analysis and the logic that
led you to select a particular solution.
Also discuss the reasons you rejected the
other alternatives.

implementation
Outline a plan of action that will lead to
effective implementation of the decision
so that the reader can see not only why
you chose a particular alternative but
also how it will work.

Oral reports
Students should include the following
whenever discussing a case in the test: Description of the case situation
Problem statement
Analysis of the key alternatives
Conclusion
Implementation

ADVANTAGES
The most important advantage of using a case study is that it
simplifies complex concepts.
Case studies expose the participants to real life situations
which otherwise is difficult.
It truly helps in adding value to the Participants through
discussion on concrete subjects.
It improves -analytical thinking, communication, developing
tolerance for different views on the same subject, ability to
defend ones own point of view with logic and enhances team
work of the participants making them efficient over time.
The many solutions which come out of the case act as ready
reference when participants face similar problems at work
place.

DISADVANTAGES
It might be difficult to find an appropriate case study
to suit to all subjects.
Case studies contain the study of observations and
perception of one person. There are chances that the
person presenting the case study may completely
present it in one manner missing other aspects
completely.
Managing time is a criterion in a training program.
Case studies generally consume more time when
compared to other instruments. For shorter duration
programs case studies may not be the best medium.
Since there is no one right answer, the problem arises
in validation of the solutions because there are more
than one way to look at things.
Its best suited to advanced training programs when
compared to basic level training programs and a
certain level of maturity of participants is required as
they have to participate in the case discussion

THANK YOU

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