Hotjar (Killer

Analytics for your

Website)
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 What I lack in talent, I
compensate with my willingness
to grind it out. That's the secret of
my life.
- Guy Kawasaki
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 Regardless of size and
popularity, each
company
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 needs multiple analytics
tools to understand
customer
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 needs, optimize sales
channels, and gather key

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 metrics to improve
website usability and
rankings.
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 Basically, its CrazyEgg,
Survey Monkey

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 , Qualaroo, and Click Tale
all in one.

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 Hotjar helps you identify
three

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 key elements of your site

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 : What brings a user to
the site;

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 what causes a user to
leave;

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 and what persuades a
user to act

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 whether that be filling
out a

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 form or adding a product
to a cart.

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 Main features include:

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 Heatmaps

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 Heatmaps are one of the
core features Hotjar
offers.
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 You can see where
exactly you users click

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 and how they interact
with different elements
on the page.
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 The set up process is
easy add Hotjar

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 code to your websites
header, choose a

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 page youd like to track
(up to 3

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 in free version), and get
daily insights on clicks,

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 scrolls, and other
interactions.

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The Hotjar team also pre-
suggests 8

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 great heatmap tests to
gain better insights

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 , such as discovering
irrelevant features that
district
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 your readers or
optimizing your website
header.
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 Heatmaps allows you to
measure user
engagement.
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 You can see what page

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 elements users are
clicking on
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 and interacting with the
most.

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 Then you can use that
information
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 to test and modify your
designs

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 to get users clicking
what you want.

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 Recordings

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 You can record and view
up
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 to 300 user sessions on
your website
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(unlimited in pro version)
to see.

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 how exactly your
customers surf through
the pages
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 Funnels

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 Create funnels to
discover at which

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 step the biggest
customer bounce
occurs.
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 step the biggest
customer bounce
occurs.
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 Is it your checkout form
or services page?

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 When you know where
exactly the problem

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 lies, you can easily fix it!

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 There are certain areas
of your site that matter
more
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 than others. Funnels
allow you

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 to target a flow of pages
that

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 lead to your conversion
rate goal.

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This will show you which
step

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 in the flow youre seeing
the most dropoffs.

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 Polls and Surveys

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 All the tools in Hotjar
have their purpose.
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 I would say the most
actionable
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 of the features are polls
and surveys.
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 Collecting feedback
directly from visitors
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 and customers is
incredibly powerful.

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 To reveal the juicy
insights you

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 have to ask open-ended
questions

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 e.g. Why didnt you sign
up

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 to an abandoning visitor
or What

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 nearly stopped you to
the user that

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 did convert. - says David
Darmanin, the man
behind the project.
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 Set up a special survey
on

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 pages with highest
bounce rates

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 to analyze why people
are leaving

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 your sight without
making a purchase.

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 Run surveys to
understand your clients

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 needs and offer them
exactly

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 what they need at the
price theyll love!

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 Forms Analysis

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 Is your signup form too
complicated?

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 Do people fail at
checkout because its

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 too confusing? Find out
which fields off.

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 create the most concern
for

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 your visitors and get to
know why they are
dropping
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 I was working with one
online

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 store. They had a neat
site,

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well-optimized with quite
a

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 lot of trafficbut the
sales

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 were particularly low.
With Hotjar

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 it took less than a day to
identify

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 the problem: users
where intimidated

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 with the fact that they
needed

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 to include too much
personal data

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 at the check-out. We
simply

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moved those fields to the
next

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 point and the sales
increased by 84%

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 says Stuart Langridge
from TopSpotMalta.com

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 Conclusion: Hotjar is
rather nifty

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 and indeed combines a
great

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 set of features essential
for

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 anyone selling any
products on

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 the web. For free you
receive powerful

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 insights and user-
behavior

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 patterns that can
skyrocket your

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sales and reduce visitors
loss to the extreme
minimum.
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 Go on now and put hotjar
in your website !

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Dig your well before
you're thirsty.
- Seth Godin
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Sources :
http://
tech.co/hotjar-gain-killer-user-behavior-a
nalytics-2015-04

http://uxmovement.com/sponsors/hotjar-
all-in-one-heatmaps-and-feedback-tool/
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