Vuca 2
Vuca 2
Volatile
Uncertain "the new
Complex normal
Ambiguous
Where did VUCA come from?
Reflects a fast-paced,
increasingly unstable
and
rapidly changing world
To deal with a
changing
battlescape
Unstable
Hard to predict
Be prepared
Match investment to
risk
The challenge is
Exponentially accelerating change
Unexpected
Unstable
May be of unknown duration
Requires accelerated decision making
Require an urgent response
But
Its not necessarily hard to understand
Knowledge about it is often available
Example
Prices fluctuate after a natural disaster
How Does it impact?
Causes fear
Risk increase
What we do :
Translate date into information
Communicate early
Ensure your intent is understood
We can use
Rapid advances in computing power
Unprecedented access to knowledge
24hr news
Viral stories
Expanding social networks & media
Uncertai
n
Set up
Think
increment
Listen well divergentl
al
y
dividends
Ready for a
VUCA World?