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Employer Brand Report Card

The document presents an employer brand report card that assesses a company's brand on factors such as how known and noticeable they are, how relevant and resonant their values are, whether they are differentiated from competitors, how consistent they are, the public recognition they receive, and their corporate reputation. Each factor contains several sub-questions that are rated on a scale from "Inadequate" to "Breakthrough". The report also prioritizes the key areas for the company to focus on improving based on their scores and importance.

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Amandeep Singh
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179 views8 pages

Employer Brand Report Card

The document presents an employer brand report card that assesses a company's brand on factors such as how known and noticeable they are, how relevant and resonant their values are, whether they are differentiated from competitors, how consistent they are, the public recognition they receive, and their corporate reputation. Each factor contains several sub-questions that are rated on a scale from "Inadequate" to "Breakthrough". The report also prioritizes the key areas for the company to focus on improving based on their scores and importance.

Uploaded by

Amandeep Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Employer Brand Report Card

I. Known and noticeable:


1. Is the company really aware of or tries to find out what employees value?

2. Does it communicate
Inadequately its 1
value
2 proposition
3 4 5effectively to prospective
Breakthrough

employees?
Inadequately 1 2 3 4 5 Breakthrough

3. Does it have an external marketing plan for hiring set in place?

Inadequately 1 2 3 4 5 Breakthrough
4. Is it a widely well known and reputed firm in the industry?

Inadequately 1 2 3 4 5 Breakthrough
. Is the company known and noticeable in the job marketplace?

Inadequately 1 2 3 4 5 Breakthrough
II. Relevant and resonant:
1. Is the company attempting to deliver what the employees actually value?

2. Does it communicate its value


Inadequately 1 proposition
2 3 4 effectively to employees?
5 Breakthrough

3. Does it abide by the core values set by the organization?


Inadequately 1 2 3 4 5 Breakthrough
4. Is their resonance of values on all levels of leadership in the hierarchy?

Inadequately 1 2 3 4 5 Breakthrough
. Does the culture in coherence with what is showcased to be its core

principles?
Inadequately 1 2 3 4 5 Breakthrough

Inadequately 1 2 3 4 5 Breakthrough
III. Differentiated: (from direct competitors)
1. Does the company have some unique offerings for employees?

2. Does theInadequately
mix of benefits appeal
1 2to employees
3 4 5in the market?
Breakthrough

3. Has it set any benchmarks in terms for the purpose of employee


Inadequately 1 2 3 4 5 Breakthrough

engagement?

Inadequately 1 2 3 4 5 Breakthrough
4. Is the firm well know for best practices related to employee ring fencing?

. Inadequately
Is the company 1 being
perceived as 2 different
3 4 from5 Breakthrough
the competitor firms?

Inadequately 1 2 3 4 5 Breakthrough
IV. Consistent:
1. Is the employer brand promise being seen as successfully

Inadequately
delivered? 1 2 3 4 5 Breakthrough

2. Is the Inadequately 1 2joining


engagement post 3 4keeping
5 Breakthrough
with the initial image?

3. Inadequately
Are the 1 as
promises such 2 work
3 4life 5balance
Breakthrough
made during the

recruitment process 1fulfilled?


Inadequately 2 3 4 5 Breakthrough

4. Are employees leaving


Inadequately 1 because
2 3 4 of 5incoherent expectations from
Breakthrough
V. Public Recognition:
1. Was the company part of any best company to work for list

Inadequately
this year? 1 2 3 4 5 Breakthrough

2. Inadequately
Has the 1 a
company been 2 part
3 of4 any
5 best
Breakthrough
company to work

for listInadequately
in the past? 1 2 3 4 5 Breakthrough

3. Does Inadequately
it have a decent
1 number
2 3 4of responses on its social
5 Breakthrough

media pages?
Inadequately 1 2 3 4 5 Breakthrough
VI. Corporate Reputation
1. Are the employees proactively sharing good stories about the

Inadequately
organization 1 ?2
to others 3 4 5 Breakthrough

2. Inadequately
Do you 1 warning
have any early 2 3 4systems
5 Breakthrough
in place to prevent bad

mouthing by employees?
Inadequately 1 2 3 4 5 Breakthrough

3. Are you infamously known


Inadequately 1 2 for
3 poaching from competitor firms?
4 5 Breakthrough

4. Is there any unresolved


Inadequately 1 2work
3 place
4 5related scandal attached to
Breakthrough
Brand Report Card Priorities
Using Column 2
Rate these
and Column
elements in
3,prioritize the
Brand Report Your order of
key areas for
Card Attribute score: importance
focusing
for your brand
improvements*

Known and 4 6 F) Low Importance


noticeable
Relevant and 5 2 E) Medium
resonant Importance
Differentiated 3 1 A) High Importance
Consistent 3 4 C) Medium
Importance
Public 3 3 B) Medium
Recognition: Importance
Corporate 3 5 D) Medium
Reputation Importance

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