Music Conventions

(NEW)
Jamie Wilson
 Indie Examples
All Tvvins Darkest Ocean Colaars Golden Girl
The darkest ocean music video The golden girls music video
used a medium paced video of is a fast paced video which
the band playing the music. The
uses a dark colour scheme
music video used a single camera
and moved the camera in a
and has no obvious lights
smooth fashion that allowed for highlighting the set. The video
smooth transitions. The video consisted of fast cutting video
contains close ups of band with non-diegetic sound and
member and overlapping video. also slowed down clips.
The video has clear cut sound
that allows the audience to
clearly hear the music.
 Indie conclusion
Indie music videos are normally filmed to be more minimalistic and
simple. This is show in that indie videos are typically single camera;
this is due to it being far cheaper to do that having multiple cameras.
The music videos use lots of close ups, as it is more difficult and can
equate higher costs if other types of wider angles are used. Most of
the videos in the genre will use basic artificial lighting to light up the
subjects and the scene of the video. The subjects of the video are
usually shot with the subjects in not to elaborate clothing, this can be
to keep the costs of the production down. The sound used in indie
music video is usually non diegetic this could be due to the extra cost
it can be to record the sound clearly simultaneously with the video.
 Rock
Imagine Dragons Nirvana Heart-shaped
Radioactive box
The radioactive music video is The heart shaped box music
driven by a story based narrative. video is a story based narrative.
The video cuts between clips of The video uses a Chroma keyed
the story and the singer. The green screen frequently
video uses bright and vibrant throughout the video. The video
colours for the story parts of the cuts frequently to shots of the
video but use more dark colours band performing and close ups of
when focused on the singer. The the lead singer. The video is very
video cuts frequently to close ups abstract in its nature.
of the singer.
 Rock
Rock music videos are usually filmed to more dramatic and over the
top. The videos consist of many loud guitars, lots of loud voices and
shouting. The scene for the music video is typically an overly bright
scene with costumes that match the lyrics and styling of the song.
The editing style of rock music videos is normally a lot faster than
other genres of music and seems to focus more on the lead singer.
The sound of the video is normally diegetic, this is due to the fact
that the videos tend to have a higher budget than others and can
afford to have proper sound equipment to record the audio effectively
at the same time.
 Hip Hop
Wiz Khalifa See you again Kanye West Gold Digger
The See you Again music video is The Gold Digger music video uses
was used as a promotion for the frequent cutting and uses the
fast and furious movie, this is sexualized image of women
evident in the cuts to scenes from throughout the video. The video is
the movie. The video consists of filmed over a green screen with
fading changes between scenes the background Chroma keyed
and cuts to the singer. The video out. The video contains the actors
contains frequent cutting and within the video wearing
artificial lighting. expensive clothing. The video also
uses artificial lighting throughout.
 Hip Hop
Hip-hop music videos are typically based around the lead singer and cuts
quickly and frequently to them. The videos normally consists of slow
transitions between seems but at regular occurrences. The videos tend to all
incorporate the same things into the scene, these things being fast cars,
money and women. The representation of the artists in this genre of music
videos stats consistent through out. Theses consistencys are that the artists
are depicted as rich, tough and gangsters. The videos usually stick to using
non diegetic sound, this is due to the fact that the scene is cut frequently and
would be hard to match the audio up correctly with so many different scenes.
 Pop
Justin Bieber Sorry Drake Hotline Bling
The Sorry music video contains The Hotline Bling music video
female dancers lip-syncing to the is very abstract and focuses on
lyrics of the song. The video
the singer through the video.
loosely links to the lyrics of the
song and is very abstract. The
The video is loosely related to
video uses a fixed camera and lots the lyrics of the video. The
of bright and vibrant colours. The video uses bright and vibrant
singer is not present in the video. colours as well as a fixed
position camera.
 Pop
Pop music videos tend to use more of a fixed camera and have the
scene play out in front of the camera rather than the camera to
follow the subject around. The videos in this genre tend to
incorporate bright vibrant colours, abstract concepts and artificial
lighting. These types of music videos are also normally cut very
sharply giving little to no transition time between scenes. The sound
in the music videos in the pop genre are typically non diegetic and
mimed to allow for a clear and consistent vocals.
 Camera Shots
Music videos tend to include many
long shots, close ups and mid shots.
This is to create emphasis on the
artist, location and emotions, Also,
close ups are used not only to show
emotions but to reflect the words of
the son with the movement of the
lips of the artist.
 Camera Movement
The movement of the camera is used
to follow and trace the artist or band.
Camera movements include tilts,
pans, tracking and crane shots.
 Mise En Scene
This refers to the arrangement of performers
and props on stage or in a scene for a
production of a music video or any other media
text. Mise En Scene puts importance on the
representation of something. An example is
Mad by Neyo. The Mise En Scene involves him
walking down a road alone being in an isolated
room. This represents the isolation from his
lover. Also the song. Similarly, the lighting is
kept very dark as it is black and white; this
connotes the angry and depressed mood.
 Editing
Jump cuts is the predominant editing
technique used in music videos. This
is because this allows a sudden
change from one scene to another.
Similarly, transitions such as fade
and dissolve are very common in
music videos as they create a
different effect to cuts.
 Lighting
Some music videos are black and
white which help emphasise a
particular mood and some videos
have artificial lighting which put the
artist/s in an enhanced look.
 Props
These are a vital in aiding to add to
the scene and create significance on
particular objects or people.
 Costume
This goes with the scene In the song
and reflects the genre. Costume is an
important factor because it has a
slight influence on how viewers will
dress because they use some of the
celebriti.es as role models.
 Colour
Colours tend to set the mood of the
song through creating an
atmosphere. For example, dark
colours are used more in rock songs
such as King of Leon and bright
colours are seen to be used more in
hip hop and pop videos.