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Big Basket

The document provides an analysis of the online grocery retail industry in India. It notes that the Indian retail sector is expected to grow significantly by 2020. The online grocery market in particular is expected to grow from $600 million to $5 billion in that same period. Major drivers of growth include increasing incomes, urbanization, and internet penetration. Several companies have entered the online grocery space, with BigBasket and Grofers being the largest players currently operating in multiple cities across India. The document outlines BigBasket's value proposition, competitive advantages, and use of technology in delivery and operations.

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Rahul Dawar
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509 views7 pages

Big Basket

The document provides an analysis of the online grocery retail industry in India. It notes that the Indian retail sector is expected to grow significantly by 2020. The online grocery market in particular is expected to grow from $600 million to $5 billion in that same period. Major drivers of growth include increasing incomes, urbanization, and internet penetration. Several companies have entered the online grocery space, with BigBasket and Grofers being the largest players currently operating in multiple cities across India. The document outlines BigBasket's value proposition, competitive advantages, and use of technology in delivery and operations.

Uploaded by

Rahul Dawar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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BIGBASKET.

COM
Industry Analysis Grocery Retail
FACTS & STATS
Indian Retail one of the fastest growing in the world.
Expected to grow $1.3 trillion by 2020, CAGR 16.7% ( KPMG reports)
Online retail : $6 billion to $70 billion in 2015 -2020.
Grocery Sector 6th largest in the World $383 billion (E $1 Trillion 2020)
Online Grocery market - $600 million; Expected to touch $5 billion in 2020,
CAGR 72%
NEED FOR ONLINE GROCERY
Change in working conditions
Urbanization & soaring land prices
Long billing queues
Distance to hyper-local stores
Internet penetration
Industry Analysis Online Grocery Retail
MAJOR GROWTH DRIVERS
Increase in income levels by 70%
100 million youth entering the market
Increasing nuclear families
35% of Indian population in Urban areas
Increase in demand for wider variety, convenience & better price
KEY PLAYERS IN ONLINE GROCERY SECTOR
Name Launch Year Funding Current Status
BigBasket 2011 $271 milliom Operational in 25 cities
Grofers 2013 $167 million Operational in 17 cities
Peppertap 2013 $51 million Shut down - Closed operations
ZopNow 2011 $10 million Partnership with more & Hypercity, 11 cities
Local Banya 2012 $5 million Closed all the operations
Amazon 2017 $ 500 million - E 4 cities, partnership with hypercity, bigbazaar etc.
Reliance Fresh 2017 Started campaign in Bengaluru
Flipkart 2017 ( E)
Industry Analysis Online Grocery Retail
PORTERS FIVE FORCE ANALYSIS 3 prominent Business Models
Hyper-local model
Inventory Model
Hybrid Model
Value Proposition of Big Basket

In-bound:
Just-in time philosophy
Being at the customers doorstep at the promised time.
No questions asked return policy
Different qualities of groceries available
4 time slots as per convenience
Out- bound
50 % discount if delivery is not made in time
City-specific marketing
BTL activites in malls and apartments
Focussing on impulse buyers
Competitive Advantage of Big Basket

Same day delivery. On time delivery.


Own logistics network. City-wise model for last mile delivery.
Farm-to-Home philosophy for perishables.
Customer Loyalty
Technology
Automatic sourcing

GPS tracking of delivery vans

Order clustering and route planning.

POS systems

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