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Group Members Roll Nos. Sushant Gawali M-3010 Minal Jadhav M-3012 Priyanka Mishra M-3030

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95 views71 pages

Group Members Roll Nos. Sushant Gawali M-3010 Minal Jadhav M-3012 Priyanka Mishra M-3030

hey this is a comparative analysis between to similar products... you'll find out the videos on Internet (You tube) and for other help you can email me on sushantgli@gmail.com

Uploaded by

sushantgawali
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Group Members Roll Nos.

Sushant Gawali M-3010


Minal Jadhav M-3012
Priyanka Mishra M-3030
Minal Jadhav
M-3012
ABOUT THE PRODUCT
 Product name: Tropicana 100%

 Company: PepsiCo since 1998

 Launch: Tropicana Premium Gold was re-


launched
as Tropicana 100% in year 2008

 Categories: 2 varieties: 100% Juices (sold as


Tropicana 100%) and Juice beverages & nectars
(sold as Tropicana)
FEATURES OF TROPICANA 100%

 A days supply of vitamin C

 A good source of folic acid

 9 fruit nutrients
AD AGENCY

 JWT ad agency

 JWT is the largest advertising agency in the


United States and the fourth-biggest in the
world

 Colvyn Harris is the CEO of JWT India

 TVC was released on 21st May 2010


AIR TIME OF TROPICANA

 Target audience : working class men and


women and young adults

 Channels used : TV, print

 Airtime : usually shown on entertainment


channels like Star plus, Zee TV etc
UNIQUE FEATURES

 Natural

 Fresh

 Brand name of PepsiCo

 4 tasty and healthy variants: orange, mixed


fruit, grapes and apple
COMPETITION FOR TROPICANA
 The major competition for Tropicana in India is

 Ladakh, safal, mango fruity are some other


competitions
TVC OF TROPICANA 100%
LET’S MAKE BREAKFAST 100%
ABOUT THE PRODUCT

 Product name: Real Fruit Juice

 Company: Dabur

 Launch: 1996

 Categories: 14 variants, real school pack,


real junior, real activ
FEATURES OF DABUR REAL JUICE

 Best quality fruits

 Natural, no preservatives

 Tasty and healthy


AD AGENCY

 Dhar & Hoon is a Delhi based independent ad


agency

 Abhinav Dhar & Ajit Hoon are the founder


and partner of the agency Dhar & Hoon.
AIRTIME OF REAL JUICE

 Target audience : kids, young adults(real


activ)

 Channels used: TV, print

 TVC’s on kids channels like cartoon network,


pogo, hungama etc and also other
entertainment channels
UNIQUE FEATURES

 Natural

 No added preservatives

 Product of Dabur

 Large number of options


COMPETITION FOR DABUR REAL
JUICE
 Safal, mango fruity and many more

 Major competition from


TVC OF REAL JUICE
FRUIT POWER JITAYEGA
Priyanka Mishra
M – 3030
FEATURES
 Target audience – women’s of age group 19-
50 years.
 Daily nutrition need.
 No added sugar, low in fat.
 Only drink in India consisting complete list of
“micronutrients”.
FEATURES
 Flavors- Chocolate and Caramel.

 Attractive package.
BRAND AMBASSADOR
AD AGENCY

 Logo :
 AD Agency: Encompass Events
 Advertiser: GlaxoSmithKline Consumer
Health Care India
 Brand Name: Women’s Horlicks
 Chief Operating Officer: Ranjit Raina
 Head Office: Mumbai
TELEVISION CHANNELS
 Medium used: Print, Magazines and TV.

 Air time : Showcased during programmes


watched extensively by women.
UNIQUE FEATURES

 Only health drink for women's in India

 Recommended by WHO

 HEMOCAL nutrient

 Goodwill and brand name of Horlicks


COMPETITION FOR WOMEN’S HORLICKS.
COMMERCIAL AD
“Because your body needs you,
too.”
FEATURES
 Malted health drink

 Chocolate flavor

 Bournvita L’il Champs for age group of 2 to 5


years has DHA which is important for this age
group

 New taste of Five star in Bournvita


AD AGENCY
 Company logo -

 Ogilvy & Mather (O&M) agency

 Head office in Mumbai for India

 CEO of the ad agency -  Miles Young.


Services Offered:

 Television promotion
 Print ad
 Websites & Web banners
 Email marketing
 Public relation
 Radio
 Direct marketing
 Promotion
 Telemarketing
 Outdoor Marketing
 Packaging
TELEVISION CHANNELS
This commercial is advertised on Zee TV, Star
Plus, Discovery and Cartoon Network. The
company has largely targeted urban children.
UNIQUE FEATURES
 Chocolate flavor.
 Oldest brand.
 Sania Mirza brand ambassador for bournvita
L’il Champs.
COMPETITORS
 Horlicks

 Complan

 Boost

 Milo
COMMERCIAL AD
 Bournvita Nature and Science
Sushant Gawali
M – 3010
FEATURES :
 Engine
- 223 cc engine to increase performance
- Top speed of 126 km/h ( 60km/h in 3.7 sec.)
- PGM-Fi system equipped with high-tech sensors
FEATURES :
 Colors:
HH Karizma ZMR is available in five colours –

Panther Black
Sports Red
Vibrant Blue
Moon Yellow
Pearl White
BRAND AMBASSADOR
AD AGENCY
Some Key People:
 Piyush Pandey
Executive Chairman & National Creative
Director, India & South Asia
 S. N. Rane
Co-executive Chariman & COO,
India & South Asia
 Pratap Bose
CEO Ogilvy & Mather, India
Managing Director South Asia
TELEVISION CHANNELS
Hero Honda advertise its TV commercial on:
UTV, MTV, Star Sports, Ten sports, Star Plus,
Zee TV, Star Plus, etc.. The company has largely
targeted Youngsters.
UNIQUE FEATURES

 Sporty Front Fairing 


 Mirrors Mounted On The Fairing 
 New Headlamp & Tail Lamp Which Is Now LED 
 New Graphics 
COMPETITORS

 BAJAJ Pulsar

 Yamaha R15

 Yamaha Fz

 Yamaha Fazor

 TVS Apache
TV COMMERCIAL…
COMPARISON…

A survey by CNBC TV18 channel on its show


Over Drive

Reviews:
 Karizma has a better handling
 Pulsar is faster
 Karizma has a better sporty look
 Pulsar is low in price
FEATURES :
 Engine
- 220 cc oiled cooled engine
- Top speed of 144 km/h (60kmph in 4.4 sec)
- Exhaust TEC to beef up/down power
FEATURES :
 Design And Comfort
- Full fairing with mounted mirrors and attractive

headlamp
- New console meter
- India’s first bike to have a rear disc brake
FEATURES :
 Colors:
Bajaj Pulsar 220 is available in four colours –

Midnight Black
Cocktail Wine Red
Plasma Blue
Misty Grey Silver
BRAND AMBASSADOR
AD AGENCY
Ad Name: The Fastest Indian
 Advertising Agency: Ogilvy & Mather,
Mumbai, India
 Group Creative Director: Abhijit Avasthi

 Aired: June 2009


Major clients of O&M ad agency
 IDBI Mutual Fund (Mutual fund)
 SBI Mutual Fund(Mutual Fund)
 J K Tyres (Tyres)
 Pantaloon Fashion India Ltd. (Garments)
 Asian Paints
 Cadbury
 TVS Suzuki (corporate)
 Tata Telservices (corporate)
 Castrol India Ltd (Castrol - lubricants)
TELEVISION CHANNELS
Hero Honda advertise its TV commercial on:
UTV, MTV, Star Sports, Ten sports, Star Plus,
Zee TV, Star Plus, etc.. The company has largely
targeted Youngsters.
UNIQUE FEATURES

 Sporty Front Fairing 


 Mirrors Mounted On The Fairing 
 New Headlamp & Tail Lamp Which Is Now LED 
  Oil cooled
COMPETITORS
 HH Karizma ZMR

 Yamaha R15

 Yamaha Fz

 Yamaha Fazor

 TVS Apache
TV COMMERCIAL…
S
P
A
R
K
FEATURES :
 Natural Health Drink
 No added colors
 No added preservatives
 Herbal and effective for Diabetic Patents
TARGET AUDIENCE…
 Youngsters
 Sports persons
 Senior Citizens

POSITIONING
Schools and College's canteens
Sports Complex
Near running tracks and play grounds
SPARK AD…

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