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Company Profile Arun

Bright Brothers Limited (Brite) is one of India's largest plastic manufacturers. It was founded in 1947 when T.W. Bhojwani established the company in Mumbai to pioneer injection molding technology. Over the decades, Brite has expanded to multiple facilities across India and manufactures a wide range of plastic products for automotive, consumer goods, and other industries. The study aims to understand the motivation factors and benefits provided by Brite to its employees and how they impact performance. Descriptive research methods will be used, including interviews and collecting data from company sources.

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Elan Chezhian
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253 views16 pages

Company Profile Arun

Bright Brothers Limited (Brite) is one of India's largest plastic manufacturers. It was founded in 1947 when T.W. Bhojwani established the company in Mumbai to pioneer injection molding technology. Over the decades, Brite has expanded to multiple facilities across India and manufactures a wide range of plastic products for automotive, consumer goods, and other industries. The study aims to understand the motivation factors and benefits provided by Brite to its employees and how they impact performance. Descriptive research methods will be used, including interviews and collecting data from company sources.

Uploaded by

Elan Chezhian
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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|

͞  | |  | IN BRIGHT BROTHERS


P LTD., ͟


R  
 

            
— !—!"#

^ Bright Brothers Limited is better known as the Brite. The name Brite
accounts for one of the greatest plastic moulded products manufacturers
in the history of the plastic industry.

^ In 1947, One man made the journey from Lahore to Bombay (now
Mumbai) at the turning point of India's history.
^ T.W. Bhojwani was a man of vision and he saw in the little known
material called plastics a whole new world of living. He grasped the
opportunity and a quiet revolution began to take place across the
country.
^ The story of Brite, the Company he built and moulded is in many ways
the history of plastics in India.
Today, Brite is a multi-faceted corporation with state-of-the-art manufacturing facilities
at Pune, Sohna (Gurgaon), Faridabad, Pithampur (Madhya Pradesh) and Pondicherry.

Precision moulding techniques are used and the Company's operations are
continuously upgraded through the practice of Kaizen thereby reiterating the
Company's commitment to quality and keeping the Company's products abreast with
world standards.
|!"$

^ 1947 On July 11 Bright Brothers Limited was incorporated in Mumbai.

^ 1948 The Group pioneered injection Molding technology in the Indian Plastic
Industry.

^ 1962 We commissioned a state-of-the-art factory, at Mumbai.

^ 1986 Brite Automotive & Plastics Limited, a company specializing in the


manufacture of thermoplastic automotive components was set up in Pithampur
meeting requirements of Kinetic Honda, Bajaj Tempo & Hindustan Motors.

^ 1989 In March, the Tarapur Plant was inaugurated to cater the needs of the
Television Cabinets manufactured by the growing Television Industry.
^ 1992 In November, another plant was set up at Thribhuvanai, Pondicherry for
molding of large parts for washing machine manufactured by Whirlpool of India
Ltd.

^ 1994 In October our plant was inaugurated at Sohna, Gurgaon catering to


requirements of Maruti Udyog Ltd., Honda Motorcycles & Scooters India Ltd., Sony
& Whirlpool of India Ltd.

^ 1999 In June our plant was started in Thane.

^ 2001 In August Whirlpool Plastic division at Faridabad was acquired for supplies to
Whirlpool of India.

^ 2005 In January our Pune plant was started for supplies to TELCO and Whirlpool.

^ 2006 In January Chennai plant is scheduled to go into operations to meet the


requirements of Hyundai Motors India Ltd.
 
^To exceed Customer Satisfaction on the basis of quality
and technical competence.
^To be a Full Solutions Provider.
 

To be recognized as a World-Class manufacturer of


quality products.
'  | 

^ Brite's corporate policy has always been leadership
through excellence and the Group strictly adheres to a
`Quality Policy' of "Delivering error-free competitive
products and services to customers, continually improve
the products and services and involve all employees to
fulfill or exceed their expectations." It is this
commitment to excellence and quality that enables Brite
to transcend all boundaries.

 |

^The Brite Group's relationship with its customers has


been built over time and their trust has been earned
through continuously striving and delivering more than
expected. People who depend on plastics, depend on
Brite. Over the years, we have shared a very strong bond
with our customers, one that has not only been
successful but is also lifelong.
#%
^ Maruti Udyog Ltd.
^ Honda Motorcycles & Scooters India Ltd.
^ Hyundai Motor India Ltd.
^ Fiat India Ltd.
^ Visteon Automotive
^ Borg Warner Cooling Systems
^ Samlip India Ltd.
^ Hanil Lear India Ltd.
^ Tata Motors
^ Bajaj Tempo
^ Kinetic Motors Ltd.
^ Kinetic Engineering Ltd.
^ Shinhan Plasto India Pvt Ltd.

"#&'"
^ Whirlpool of India Ltd.
^ Onida Group of Companies
^ TVS Electronics Ltd.
^ National Air Conditioner

()"
^ IKEA
— 
|  | |

#$&%

To study the important Motivation factors existing in the organization.

$&%*

To study the effect of monetary and non-monetary benefits provided by the


organization on the employee͛s performance.

To study the effect of job promotions on employees.


|
|  —|| |

  |  |  

The definition of motivation is to give reason, incentive, enthusiasm, or


interest that causes a specific action or certain behavior. Motivation is present in
every life function. Simple acts such as eating are motivated by hunger. Education
is motivated by desire for knowledge. Motivators can be anything from reward to
coercion.

 | |
The scopes for the study are as follows,

^ The project gives a complete study on the employee motivation followed in the
BRIGHT BROTHERS P LTD. Pondicherry.

^ This study collects the opinion about the motivation methodology followed inside
the organization inorder to betterment the practices followed .

^ This study will be helpful to the understand the employees opinion over the
organization as because faith creates retention

^ This study gives growth and development opportunities to the company and their
workers.

^ This study creates a clear understanding between the workers and the
management.
  
|
"!" +

^ The type of Research design used in this study is Descriptive research.

#)' +

^ BRIGHT BROTHERS P LTD Thirubuvanai Pondicherry.

!,''+

^ Primary data is collected through Interview scheduled method.


^ Secondary data is collected from Company records , books and websites.

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