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Marketing Mix

The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

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Hugo Siqueira
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106 views5 pages

Marketing Mix

The marketing mix consists of 4 controllable factors - product, promotion, price, and place - that make up an organization's marketing program. These factors are management decisions that relate to discovering consumer needs through the marketing function and satisfying those needs.

Uploaded by

Hugo Siqueira
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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The Marketing Mix

Marketing Mix 4Ps


The marketing mix elements that make up an
organizations marketing program:

1. Product
2. Promotion
3. Price
4. Place
These are management decisions,
controllable factors
Marketing function relates to many people, groups, and forces
Marketings first task:
discovering consumer
needs
Marketings second task: satisfying consumer needs

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