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Mass Media Powerpoint

Social media first emerged in 1997 with Six Degrees, allowing users to create profiles and connect with friends. Sites like MySpace, Facebook, and Twitter launched between 2003-2005 and became hugely popular ways for adolescents especially to socialize online. While social media allows maintaining relationships and sharing information, some studies show excessive use can negatively impact youths' academic performance or mental health. Overall social media has grown to be a daily activity for many, but perceptions of its impacts remain mixed.

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0% found this document useful (0 votes)
292 views12 pages

Mass Media Powerpoint

Social media first emerged in 1997 with Six Degrees, allowing users to create profiles and connect with friends. Sites like MySpace, Facebook, and Twitter launched between 2003-2005 and became hugely popular ways for adolescents especially to socialize online. While social media allows maintaining relationships and sharing information, some studies show excessive use can negatively impact youths' academic performance or mental health. Overall social media has grown to be a daily activity for many, but perceptions of its impacts remain mixed.

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Mass Media

Institution
Hanaliejoy Cruz
Kim Tran
Amairany Hurtado
Beatriz Nicolas
introduction
❖ Social media is an institution that play a substantial role in the lives of
adolescents.
❖ Social media have both positive and negatives influences on adolescents.
Discuss the history of your institution. How did it emerge? How did it
come into existence?

❖ According to Kaiser Family Foundation, social media has been greatly use by
adolescents in the early 2000s.
➢ Social media first emerge in 1997 with the website called Six Degrees.
➢ After Six Degrees, people start moving into the era of blogging and instant
messaging
➢ By 2003, the first social media surge know as MySpace was created for younger
generation
➢ Later Facebook and Twitter was launched in 2005 and become the social media
giant.
➢ By 2010, Flickr, Instagram Photobucket was launched and gaining popularity as
one of the top social media
How do members of society perceive your institution?

❖ Social media has become widely uses.


❖ People spend more usual hours on social networking site to download pictures, browse
through posts and messaging with friends.
❖ Average children 8-18 years old spent 7.5 hours each day using media.
❖ Social media become adolescent addiction.
❖ Some derived benefits out of social media whereas some have become academically
challenged by the use of social media.
How do members of the institution perceive itself (its own institution)?

❖ Social media has perceive itself by providing society with the positive implications.
➢ Promoting awareness of specific causes
➢ Advertising businesses
➢ Helping foster friendships between individuals who may have never met without
social networking.
❖ Social media have greatly increases communication across cultures and positively
brought attention to events around the world.
How has the institution changed over time?

● Social media started with the basic, creating a profile and add friends to chat with, the first popular
site was in 1997 known as Six Degrees.
● By the 20th century technology was making great advances and the creation of LinkedIn and
MySpace.
● In 2006, Facebook and Twitter came to the light. Facebook started with 1 million years and today its
at 1 billion users. Twitter had a massive growth from 2010 to 2012.
● Social media has become very helpful and economically friendly.
● It allows you to connect with family and friends. Meet new people and grow as a person for business
or work related.
What has caused various institutions to change?

❖ To ensure there is “something out there for everyone”


❖ Maintain relevance
❖ Content with positive emotions are more successful
❖ The more you can share, the better!
❖ Immediate access
Discuss any stable features of the institution, that is, features that have not changed.

❖ Still a major source of news


❖ Many communication outlets
❖ Entertainment
❖ Broadcast information
❖ Attracts a wide variety of users
As a way to better accommodate members of society, how would you
improve your institution?

❖ Conflict theory point of view- social media can be used to bring out the distinctions
between genders, race, or economic status.
❖ Cyber Bullying a form of aggressive communication between groups.
❖ Gender differences: girls are more likely to suffer from cyber-bullying.
❖ Parents can help regulate how long and what their children interact with on the web.
❖ Teaching and promoting a culture of respect and safety on social media.
Who are the major participants in the institution? What are their roles
and statuses?

❖ Adolescents are the major participants


❖ 95% are connected to the internet (Nixon)
❖ Functionalist point of view- social media application provide a method of how to identify
themselves with the group of “youth culture” (Arnett).
❖ Adolescents build their identity and define themselves within the groups they feel they
belong in.
Does your institution work better for some members of society (as
opposed to others)?

❖ Generation gap in social media users: Adolescents vs. Adults


➢ Both groups use it as a form of communication or entertainment
➢ Parents have a different point of views of social media.
➢ In the workforce, it allows business and people to grow.
Work Cited
● Arnett, Jeffrey J. "Adolescents' Uses of Media for Self-Socialization." Journal of Youth and Adolescence, vol.
24, no. 5, 1995, pp. 519, Education Collection; ProQuest Central,
https://login.ezp.pasadena.edu/login?url=https://search.proquest.com/docview/204639858?accountid=28371
● Hale, Benjamin. "The History of Social Media: Social Networking Evolution!" History Cooperative. N.p., 26
Feb. 2017. Web. 03 Feb. 2018.
● Hendricks, Drew. “Complete History of Social Media: Then And Now.” Small Business Trends, 6 May 2013.
Web. 02 Feb. 2018.
● "The Media, Children, and Adolescents." American College of Pediatricians. N.p., 18 Feb. 2014. Web. 03
Feb. 2018.
● N, Khurana. "The Impact of Social Networking Sites on the Youth." OMICS International. OMICS
International, 28 Dec. 2015. Web. 23 Jan. 2018.
● Nixon, Charisse L. "Current Perspectives: The Impact of Cyberbullying on Adolescent Health." Adolescent
Health, Medicine and Therapeutics. Dove Medical Press, 2014. Web. 01 Feb. 2018.
● Tynan, Dan. “Personalization Is a Priority for Retailers, but Can Online Vendors Deliver?” – Adweek,
Adweek, 28 Jan. 2018. Web. 02 Feb. 2018.

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