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Good Day

Good Day is a biscuit brand owned by Britannia Industries. It offers several varieties of cookies including cashew, butter, chocolate chip, and nuts. Its target segments are elderly parents, young students, and school-going children. Good Day positions itself as an everyday treat that infuses happiness. It emphasizes its nutritional qualities. While Good Day has strengths like brand recognition and quality, it faces threats from competitors and similar snack categories that are growing quickly.

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537 views14 pages

Good Day

Good Day is a biscuit brand owned by Britannia Industries. It offers several varieties of cookies including cashew, butter, chocolate chip, and nuts. Its target segments are elderly parents, young students, and school-going children. Good Day positions itself as an everyday treat that infuses happiness. It emphasizes its nutritional qualities. While Good Day has strengths like brand recognition and quality, it faces threats from competitors and similar snack categories that are growing quickly.

Uploaded by

Anonymous 5UtW8kZQN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GOOD

DAY
BISCUIT

MENTOR :-
ASSISTANT PROF. ARUN MISHRA PRESENTED BY:-
SOMYA MEHTA
SHUBHI SHUKLA
PAWAN THAKUR
ANIL YADAV
ABOUT :- Good day biscuit

Parent
Category Sector
company

WADIA FOOD
FMCG
GROUP PRODUCTS
PUCHLINES OF GOOD DAY BISCUIT
• HAR COOKIES MAI KAYI SMILE.

• ISKA TOH HO GAYA RE GOOD DAY


•
NEW GOOD DAY CASHEW
Varieties offered by good day
•
NEW GOOD DAY BUTTER

•
NEW GOOD DAY NUTS COOKIE

•
CHOCO CHUNKIES

•
NEW GOOD DAY CHOCO-CHIP

•
NEW GOOD DAY CHOCO-NUT

•
CHOCO NUTS

•
BERRIES AND NUTS

•
BUTTER ALMOND
TARGET SEGMENT

ELDERLY PARENTS
 YOUNG STUDENTS
 SCHOOL GOING CHILDREN
• C:\Users\Abhijeet\Downloads\videoplayback (3).mp4
GOOD DAY MARKET
POSITIONING
•EVERYDAY TREATS THAT INFUSE HAPPINESS INTO
PEOPLE'S LIVES.

•HELPS MOM TO CONSIDER IT AS A VITAMIN AND


MINERAL RICH PRODUCTS FOR THEIR KIDS
UNIQUE SELLING POINT

• HEATHY BISCUIT WITH CASHEW AND NUTS.


4 P”S OF GOOD DAY BISCUIT

PRICE
PRODUCT
DIFFERENT SIZES
AUGUMENTED
WITH VARYING
CATEGORY
COST

PLACE PROMOTION
1. GENREAL BRAND
AMBASSADOR(
2. MODERN
DEEPIKA
3.INSTITUTIONAL PADUKONE)
PROMOTION OF GOOD DAY BISCUIT 2018

• BRITANNIA GOOD DAY BISCUIT CONTEST WIN GREAT INTERNATIONAL


FAMILY HOLIDAY.

Prize : 20 winners will be travelling to the


destination Bali with their family (up to 4
members which include 1 winner + upto 3 family
members) and 40 winners will be travelling to
the destination of Dubai with their family (up to
4 members which include 1 winner + upto 3
family members).
COMPETENCY ANALYSIS
•1. Pricing is low which gives advantage •1. Many competitors in this segment
for a high quality product means limited market share
•2. Good advertising and visibility •2. Food product means limited shelf life
•3. Good product quality and packaging if retailer or grocery doesnt sell on time
•4. Britannia's distribution and brand
name has strong impact

STRENGTH WEAKNESS

OPPOUTUNITY THREATS
•1. Tie-up with schools and corporate as
a part of meals
•2. Untapped rural market •1. Severe threat from wafer and salted snacks
segment
•2. Similar biscuit categories coming up fasT
Competitors of good day biscuit

Patanjali
sunfeast Parle-G priyagold Anmol
MARKET SHARE%

BRITANINA
PARLE -G
SUNFEAST
PRIYAGOLD
OTHERS

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