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Retail Layout

The document provides guidelines for arranging items in stores to maximize sales and customer experience. It recommends placing high-demand items around the perimeter, prominent locations for high-margin impulse items, and distributing "power items" across aisles. End aisles should feature high-exposure products. The front areas should highlight key parts of the store's mission to appeal to convenience-oriented shoppers.

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Marjon Villanueva
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44 views8 pages

Retail Layout

The document provides guidelines for arranging items in stores to maximize sales and customer experience. It recommends placing high-demand items around the perimeter, prominent locations for high-margin impulse items, and distributing "power items" across aisles. End aisles should feature high-exposure products. The front areas should highlight key parts of the store's mission to appeal to convenience-oriented shoppers.

Uploaded by

Marjon Villanueva
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Ideas are helpful for determining the overall arrangement of

many stores:

1.Locate the high-draw items around the periphery of


the store. Thus, we tend to find dairy products on one
side of a supermarket and bread and bakery products
on another.
2. Use prominent locations for high-impulse and high-
margin items. Best Buy puts fastgrowing, high-margin
digital goods—such as cameras and printers—in the
front and center of its stores.
3. Distribute what are known in the trade as “power
items”—items that may dominate a purchasing trip—
to both sides of an aisle, and disperse them to
increase the viewing of other items.
4. Use end-aisle locations because they have a very
high exposure rate.
5. Convey the mission of the store by carefully
selecting the position of the lead-off department. For
instance, if prepared foods are part of a supermarket’s
mission, position the bakery and deli up front to
appeal to convenience-oriented customers.
Walmart’s push to increase sales of clothes means
those departments are in broad view upon entering a
store.
• Slotting fees are fees manufacturers pay to get their
goods on the shelf in a retail store or supermarket
chain.

• Servicescape describes the physical surroundings


in which the service is delivered and how the
surroundings have a humanistic effect on customers
and employees.
A good service layout Considers:

• Ambient Conditions

• Spatial layout functionality

• Signs, Symbols, and Artifacts

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