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Business Policy & Strategy: Instructor: Katherine Molina

Strategic management is the process by which organizations develop and implement plans to achieve their goals. It involves analyzing the external environment and internal capabilities to create a competitive advantage. There are three stages: strategy formulation to develop plans; implementation to mobilize employees; and evaluation to review performance and make adjustments based on changing factors. Strategies exist at different levels, with corporate strategy defining overall direction, business strategy translating this to specific markets, and functional strategy focusing on operational efficiency within departments.

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Camille Jane Dulay
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20 views15 pages

Business Policy & Strategy: Instructor: Katherine Molina

Strategic management is the process by which organizations develop and implement plans to achieve their goals. It involves analyzing the external environment and internal capabilities to create a competitive advantage. There are three stages: strategy formulation to develop plans; implementation to mobilize employees; and evaluation to review performance and make adjustments based on changing factors. Strategies exist at different levels, with corporate strategy defining overall direction, business strategy translating this to specific markets, and functional strategy focusing on operational efficiency within departments.

Uploaded by

Camille Jane Dulay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Business Policy &

Strategy
Instructor : Katherine Molina
Strategic Management

 is the process in which an organization develops and implements plans that


espouse the goals and objectives of an organization.
 consist of analysis, decisions and actions an organization undertakes in order
to create competitive advantage
Competitive advantage

is what makes an entity's goods or


services superior to all of a customer's other
choices.
Stages of Strategic Management
Stage 1 : Strategy Formulation

 Isthe process of developing the strategy.


And the process by which an organization
chooses the most appropriate courses of
action to achieve its defined goals.

 Provide framework for the action that


lead to the anticipated results
Stages of Strategic Management
Stage 2 : Strategy Implementation

Action stage
Mobilizing employees and
managers to put formulated
strategies into action
Most difficult stage in strategic
management
Stages of Strategic Management
Stage 3 : Strategy Evaluation

 Final stage

 Allstrategy are subject to future


modification because internal and
external factors are continuously changing
Three fundamental strategy evaluation
activities

1. Review external and Internal factors


that are basis of current change

2. Measuring performance

3. Taking corrective actions


Levels of Strategy
Corporate – Level Strategy

ROLE : Define the goals, determine the


business direction. Attempt to exploit the
firm’s distinct competencies.

- Allocate resources among business units


- Provide leadership for the entire
organization
Business- level Strategy

 ROLE : translate the general


statements of direction and intent
from the top into concrete strategies.
Determine how firm will compete in
the selected market arena. They
strive to identify and secure the most
promising market segment
Functional-level Strategy

ROLE : responsible for a specific


business operations. The
department address such issues
on efficiency and effectiveness of
production, marketing and
management system, quality of
customer service

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