DNA Growth

Powering Business Growth

 What We Do
We are specialists in Financial Analysis, Market Research & Content Development. The mission
at DNA Growth is simple

"To Help Your Business Grow"

FINANCIAL ANALYSIS MARKET RESEARCH CONTENT SERVICES

DNA Growth helps your business to Extensive Research is the hallmark of all Your client, Vendor, employee, investor and
reach the next level through its Business things we do at DNA growth. With our the entire business ecosystem is influenced by
Plans, Investor Presentations, Valuation Business Intelligence and Competitor Analysis your content. Content in the form of blogs and
Analysis, and Financial Projections. We services, Clients have been able to create whitepaper represent thought leadership;
are your one-stop support center for all measurable impact on their businesses. Our presentations and social media content show
things Finance. focus is always on doing a deep dive which how sophisticated is your business. Content is
helps you uncover actionable insights. the ultimate calling card for your Company
and DNA Growth is your partner in helping
content achieve scale and nuance.
What We Serve
Content
Corporate for
Pitch Deck Whitepapers
Graphically
to Blogs
Business Market Financial Designed
Plans Research Modeling Digital Assets
Business
Valuations Intelligence
Content Writing Services

Presentation Social
Analysis /
Whitepaper & Media
Reviews
Decks Content

Article/ Newsletters Academic /

Blog & Technical Brochures Infographics
Writing E-Books Content
Case Studies
 MARKET RESEARCH
DNA Growth helped an Illinois based SME real estate development company
to analyze the multiple opportunities available for expansion. Our analysts
SME Real E s t a t e executed granular level research for the Board and identified untapped
segments and generated a detailed analysis of whether the market demand
Group will be able to support the new development. We also assisted the company
in filing for certain grants from the applicable local government.

IMPACT:
The Company decided to act upon our
findings and is now the lead developer in the
government supported project.The company
has been able to generate additional revenue
growth of over 55% due to our market
research and analysis.
 MARKET RESEARCH
DNA Growth executed a TAM-SAM-SOM analysis for a startup in the edtech

EdTech Startup category. The company is targeting the United States, UK and Canadian
Markets initially. We were able to showcase the latent market opportunity was
worth over $7 billion globally. We designed an investment pitch deck for the
client and also executed a complete financial model with projections.

IMPACT:
The Company has been able to raise
$1 million in Pre-Series A from a
marquee VC firm. It was also able to
negotiate for a better valuation
because of our TAM-SAM-SOM
market analysis.
 MARKET RESEARCH
The bank required a deep analysis of market data and comparables for multi-
Bulge Bracket variant valuation analysis of the cannabis industry. The information was to be
presented at the Country Head level.
Investment Bank

IMPACT:
We delivered not only the model and the
data but also created a Dashboard which
rendered all high level information
graphically. Instead of having to search or
infer industry level insights, the country
head was able to use the model as a
base for immediate execution.
 MARKET RESEARCH
DNA Growth executed a competitor analysis for a European Crypto firm
Crypt o/Bloc kc ha in which is looking to raise over $16 million in an ICO. DNA Growth created
an extremely comprehensive analysis which detailed technical, financial,
Startup and business model parameters that illustrated our client’s competitive
advantage over the existing blockchain solutions in the industry.

IMPACT:
The Company has raised $500,000 in
Pre-ICO from a private investor who
had earlier invested in a competitor for
a much lower amount.
 MARKET RESEARCH
We analyzed their data sets wrt multiple elements - LTV, CAC, Churn Rate
etc. The aim was to create a dashboard for senior management (in excel)
S a a S Company and to also create a historical analysis of the data along with actionable
insights. So the task was not only a quant modeling project but deep
business analysis which allowed for not only understanding the business
model in depth but collaborating with multiple team members to ensure that
historical numbers were being presented without any bias.

IMPACT:
The Company was able to reconfigure its
financial models and internal reporting. The
new financial analytics dashboard gave the
top management a detailed overview of each
division and its actual performance. The
company, on the basis of our financial model,
decided to add a sales office in what was
thought to be a low priority market. The
company achieved a 120% ROI in the first
year on the new sales office investment.
 FINANCIAL ANALYSIS
The client had a hub and spoke model structured via multiple outside
consultants on board. DNA Growth did a thorough data evaluation to help
Software Services them analyze the performance of multiple divisions, cross-selling analysis and
how to promote cross-selling and a pricing analysis of all consultants on a
very micro level.

IMPACT:
The client rejigged its compensation model to
ensure that its margins are protected. It was
able to improve satisfaction rate among
consulting partners without spending an extra
dollar on compensation. Most importantly, the
company’s gross margins improved by 250
basis points. This accounted for enhanced
profitability (on the same revenue) north of
USD 1.2 million.
 VALUATION
DNA Growth was hired to execute a financial analysis for a hospital project
(size> $100 million) in the Middle East. The company was introducing a

Hospital Project Private Equity Investor to the cap table and required detailed division break
down of projected revenue, operating and capital expenses. Every single
number needed to be justified and multiple scenario analysis were executed
to evaluate the valuation performance of the hospital in different economic
and demand conditions.

IMPACT:
The financial valuation model cleared the
Investor’s due diligence and the PE firm
decided to invest at the higher end of the
valuation range calculated by DNA
Growth. The hospital has started
construction process and is poised to start
operations from 2021.
 PITCH DECK &VALUATION

DNA Growth executed an investor pitch deck and valuation for a private

Internet Startup company in the e-commerce space. The online fashion brand was based out
of New York. The company was launching a private placement
memorandum; the pitch deck and valuation were the basis of discussion
between VCs and the client.

IMPACT:
We delivered a tailored investor deck with
targeted market research and actionable
insights. We used graphics to weave the
numerical narrative in the deck. The client
was able to convince the VCs to invest in
the company at the valuation estimated by
DNA Growth and the client has now gone
on to raise a Series A from the same VC
group.
 CONTENT
Our client, a European Entrepreneur, had launched a blockchain company that
was focused on creating the next generation banking platform. The company
was coming out with its ICO for raising funds from backers. DNA Growth created
Crypto ICO a Whitepaper which touched upon why the company’s platform was a class
apart from other banking solutions and how it will be able to usher in the next
generation of ecommerce with its proprietary crypto-to-fiat solutions. This was
enhanced by adding visually aesthetic infographs which simplified technical data
and processes for even non technical readers.

IMPACT:
The Company reached its hard cap and
raised slightly over Euro 9 million. The
company is in the development phase
and will be launching its beta in late
2019/early 2020.
 CONTENT
The company’s has been on the panel of writers for marquee financial
websites like Seekingalpha, Finbox, Lending Times, Blockchain Times and
Fintech others. The company is routinely engaged to write (both under our writer’s
name and ghost written basis) articles, blogs, whitepapers, analysis,
reviews, marketing assets and academic content.

IMPACT:
We have produced over 10 million words
in text for companies across the world.
Whenever a company requires
sophisticated content to target decision
makers and clients, DNA Growth has been
the first port of call. We have also executed
graphically designed corporate
presentations, brochures and other digital
assets for marketing and branding
commitments.
 Why DNA Growth

High Level of Expertise Quality Assurance

Results Driven Reliability

On Time Delivery Customer Relationship

Cost-Effectiveness Real Time Support

 Thank You!
To know more about our services, please get in touch!

DNA GROWTH, D-185

SECTOR 74, SAHIBZADA AJIT SINGH NAGAR,
MOHALI 160055

M: +91-9041758535
O: 0172- 5076084

abby.dnagrowth@gmail.com

www.dnagrowth.com