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Caribbean Yellow Pages Overview

The document provides information on business markets, purchasing habits, and exports in the Caribbean region, noting that over $96 billion is exported between Caribbean and Latin American countries annually, while also highlighting that Caribbean Yellow Pages is a B2B directory that allows Pan-Caribbean businesses to source international suppliers.

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CarlaCaribbeanTrade
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176 views21 pages

Caribbean Yellow Pages Overview

The document provides information on business markets, purchasing habits, and exports in the Caribbean region, noting that over $96 billion is exported between Caribbean and Latin American countries annually, while also highlighting that Caribbean Yellow Pages is a B2B directory that allows Pan-Caribbean businesses to source international suppliers.

Uploaded by

CarlaCaribbeanTrade
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Market Size

 $96.7 billion exported between Caribbean &


Latin American Countries²
 Florida Exports $27 billion to Caribbean &
Latin America¹
 $5.95 billion CARICOM Intra-regional
Exports³
Barbados Export Market
 $385,000,000 in Exports (2006)
 Export Partners
 Trinidad and Tobago 17.48%
 Jamaica 15.63%
 US 8.93%
 Saint Lucia 8.13%

 Export Commodities
 Manufactures, sugar and molasses, rum, other foods and
beverages, chemicals, electrical components

Source: CIA World Factbook, 2010


Trinidad & Tobago Export Market
 $9.175 billion in Exports (2009)
 Export Partners
 US 38.53%
 Jamaica 8.86%
 Spain 6.88%
 Mexico 6.23%
 Export Commodities
 Petroleum and petroleum products, liquefied natural gas,
methanol, ammonia, urea, steel products, beverages, cereal
and cereal products, sugar, cocoa, coffee, citrus fruit,
vegetables, flowers
Source: CIA World Factbook, 2010
Caribbean Business
Purchasing Habits
 60% of all purchases by businesses are
made off-island.

 50% said at least half of all their company


purchases were made off-island

 29% said off-island purchases accounted for over


90% of company purchases

Source: ARC Research


Purchasing Frequency
 More than 1 in 5 (22%) respondents purchase
goods and services off-island at least once a
week
 49% purchase off-island at least once a month
 71% purchase off-island at least once a
quarter.

Source: ARC Research


What Are They Buying?
 Products to sell at “my business” (importing)
(24%), building supplies (19%) and computer
equipment/supplies (17%) are the top
mentioned goods and services purchased off-
island.

Source: ARC Research


Where Do They Look?
 Internet 58%
 Local print Yellow Pages directory 51%
 Direct mail/catalogs 45%
 Caribbean Yellow Pages 29%

Caribbean Yellow Pages cited as 4th top


mentioned source used by Caribbean
businesses to purchase goods and services from
new suppliers off-island
Source: ARC Research
WHAT IS
CARIBBEAN YELLOW PAGES?
 A B2B buyer’s guide for Pan-Caribbean
businesses to source international suppliers of
products and services either to sell or for use
in the operation of the business
 Available in print, online and mobile
 Distributed exclusively to businesses
throughout the Pan-Caribbean region
Print Directory Usage
Past Year,
70% 66%

60%

50%
Past Month,
40%
33%
Past Week,
30% 25%

20%

10%

0%

Source: ARC Research


Online Usage
 25,283 Visits since June 1, 2010
 +231.84% over previous period

 68,092 Pageviews +416.62%

 Returning Visitors +120.31%

Source: Google Analytics


Top Online Visitor Country
Location
 Trinidad & Tobago Visits from users
 Jamaica
in Pan Caribbean
 Barbados
 Puerto Rico Markets up 43.5%
 Bahamas since June 1, 2010

Source: Google Analytics


Web Traffic Sources
Search
Engines
49.7%

Direct Traffic
11.4%

Referring
Traffic
38.6%

Source: Google Analytics


Ad Views
 547,325 Ad Views since January 1, 2010

Sample Customer Stats!


 Serta Caribbean (Trinidad) – 10,716
 SWACO Construction (Trinidad) – 8,657

 Greaves Michael Associates (Barbados) – 1,039

Source: Information Pages


Profile Page Views
 323,425 Profile Views since posting in late Jan/Feb

Sample Customer Stats!


 Caribbean Metals (St Lucia) – 11,196 Profile Views
 Print Web Caribbean (Barbados) – 7,813 Profile Views
 Williams C O Construction Limited (Barbados) – 2,218
Profile Views
 Caribbean Insulation Services Ltd (Trinidad) – 10,676
profile views
 Serta Caribbean (Trinidad) – 10,215 profile views
Source: Information Pages
Rise to the Top of Search with
an Optimised Profile
 1,536 visitors entered
caribbeanyellowpages.com via a Customer
Profile Page (Directly from Search Engine)

Source: Google Analytics


What’s New in 2010?
 New Platform
 New Look
 Profile Pages
 Video
 Banners/Tiles
 Mobile
Supporting Our Advertisers
 Print & Online Advertising Campaign
 Driving over 1,200 visits to website

 Google Adwords Campaign


 Over 5,500 clicks to website

 User Targeted Direct Mail


 To 40,000 businesses across the Region
Get Social With Us!
 Twitter - @CaribbeanTrade
www.twitter.com/CaribbeanTrade

 YouTube Channel
www.youtube.com/CaribbeanYellowPages

 Facebook Fan Page


www.facebook.com/CaribbeanYellowPages
About Global Directories
 Global Directories Limited, publishers of Caribbean Yellow Pages, is a
wholly owned subsidiary of MediaHouse Limited a publicly traded
company on the Bermuda Stock Exchange.

 Our company has been publishing directories for over 40 years. Currently,
we employ over 150 people in the Caribbean and the U.S. and publish 17
print with a distribution of over 1.6 million copies in over 30 countries and
17 e-directories with over 1.5 million annual visitors who conduct over 9
million Yellow Pages searches.

 We currently maintain permanent offices in eight Caribbean countries and


have sales agents in an additional five countries.
Contact
For more information or to find the office
nearest to you call:
Global Directories
815 NW 57th Ave, Suite 125
Miami, Florida 33126
Tel: 305.442.4205
Toll Free: 800.633-1030
Email: mia_sales@globaldirectories.com

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