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(YEAR) PR Plan: (Insert Your Brand Name Here)

This PR plan outlines goals to build positive perception of a brand and increase awareness through targeted media outreach. Key goals include positioning the brand favorably and correcting misconceptions. The plan identifies target media outlets, audiences, and content distribution tactics. Contact information will be tracked centrally to support outreach and measurement.

Uploaded by

fahad_jitu2394
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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256 views7 pages

(YEAR) PR Plan: (Insert Your Brand Name Here)

This PR plan outlines goals to build positive perception of a brand and increase awareness through targeted media outreach. Key goals include positioning the brand favorably and correcting misconceptions. The plan identifies target media outlets, audiences, and content distribution tactics. Contact information will be tracked centrally to support outreach and measurement.

Uploaded by

fahad_jitu2394
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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[YEAR] PR Plan

[Insert Your Brand Name Here]


Executive Summary
Describe the business problems your company is facing, and how PR can help overcome them.
Business + PR Goals
List or describe the goals you’d like to achieve with public relations. These could include:

1. Building positive public perception of your brand.


2. Correcting misperceptions about your brand.
3. Creating awareness of your company or product.
Target Media Outlets
Outlet Coverage Area Editor Contact
Target Audience
Describe your target audience ....

x
[Insert Persona Stock Photo]
PR Content Distribution Plan
Strategy: Tactics:

How will you distribute your content? List your promotion tactics
(ex: Media Outreach, Social Sharing, etc.)
Contact Management
Our team will track the following contact information in a centralized spreadsheet:

Name

Company

Position

Email

Phone

Social Media Handles

Spreadsheet Link: [INSERT URL]

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