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Havells Case Study

The document lists the members of Group 2 for a project or assignment: Lekshmi D, Manisha, K Srivatsav, Ravi, Sai Sachin Lingala, and Manjiri. It then discusses advertising techniques like selective retention, engaging audiences, highlighting safety, creating concise yet interesting ads, and focusing on customer retention.

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srivatsav
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0% found this document useful (0 votes)
152 views4 pages

Havells Case Study

The document lists the members of Group 2 for a project or assignment: Lekshmi D, Manisha, K Srivatsav, Ravi, Sai Sachin Lingala, and Manjiri. It then discusses advertising techniques like selective retention, engaging audiences, highlighting safety, creating concise yet interesting ads, and focusing on customer retention.

Uploaded by

srivatsav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Group 2

- Lekshmi D 18PGP083
- Manisha 18PGP091
- K Srivatsav 18PGP081
- Ravi 18PGP120
- Sai Sachin Lingala 18PGP084
- Manjiri 18PGP092
• Selective retention

• Memory (STM / LTM)

• Problem Recognition

• Trust build-up
 Touches the Emotional Chord

 Engaged audience till end

 Safety factor is highlighted

 Concise advertisement

 They focus on how to make a


boring product interesting

 Customer Retention.
Thank You

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