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Eco-Friendly Stationary: Eco - Concepts PVT LTD

Eco-Concepts Pvt Ltd is a paper company located in Uttaranchal, India that produces wood-free paper from the Lokta plant in an eco-friendly manner without using chemicals or cutting down trees. The company strives to provide high quality notebooks, journals, photo albums and other stationery made from this sustainable paper. It aims to promote environmental protection, provide employment and economic growth to the Himalayan region through its products and partnerships with NGOs, schools, and corporations.

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deepikasathyanarayan
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65 views17 pages

Eco-Friendly Stationary: Eco - Concepts PVT LTD

Eco-Concepts Pvt Ltd is a paper company located in Uttaranchal, India that produces wood-free paper from the Lokta plant in an eco-friendly manner without using chemicals or cutting down trees. The company strives to provide high quality notebooks, journals, photo albums and other stationery made from this sustainable paper. It aims to promote environmental protection, provide employment and economic growth to the Himalayan region through its products and partnerships with NGOs, schools, and corporations.

Uploaded by

deepikasathyanarayan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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- Eco-friendly Stationary

ECO -CONCEPTS PVT LTD


Introduction
 ECO CONCEPTS Pvt Ltd is a WOOD FREE PAPER
Industry based in the beautiful area of North India at
Uttaranchal.

 A Unique made paper - FREE from ANY chemical


treatments. There is no bleach or chlorine used in the
making of this paper - making it Totally NATURAL.

 Hand picked in the Himalayan Mountains, the soil in


which the LOKTA plants are grown is 100% organic, this
tree-less paper made is only found at an altitude of 6,500 to
10,000 feet in the Himalayas, and from the plant only bark
is used ensuring that the plant continues to grow -
therefore making it completely sustainable.

 Widely regarded as one of the worlds’ finest papers and


we are proud to contribute to the economic development
of the Himalayan region.
 It is a renewable resource due to the plant
regenerating from the same root system once a
percentage of the bark has been stripped

“The range includes JOURNALS, NOTEBOOKS, PHOTO


ALBUMS, PRODUCT BAGS, etc..

 ECO CONCEPTS Pvt Ltd is a Wholesale company that


strives to deliver 100% customer care, and is confident
that this beautiful range will provide retailers with a
product which exceeds your customers’ expectations!
Product Introduction
The company strives to provide its customers with high
quality and unique products ranging from..

 JOURNAL - with or without buffalo leather binding

 NOTE BOOKS - with batik or vegetable dyed covers,

 PHOTO ALBUM - specialized Panoramic album, traditionally


sized albums which can be provided boxed or unboxed, and much
more..”

 STATIONARIES & CARDS – Customized & Designed

PERSONALISED / CUSTOMISED PRODUCT BAGS –


Unique & Individuality
JOURNALS NOTE BOOKS

ECO –CONCEPTS

PRODUCT BAGS

GUEST BOOKS STATIONARIES


Mission Statement :
•To provide the highest quality of educational product and services to
customers in the language/media of their choice, SAVE THE TREES.
•By not cutting them down. Serve the best stationary which can
satisfy the end
•User without affecting the eco system.

Vision Statement:
•To pioneer and excel in all facets of the publication of Educational
and General books for Children.
•To provide INTERNATIONAL QUALITY Student and Office
stationery.
• Each customized product bag is UNIQUE to you - and you Alone!
USP - Unique Selling Proposition
“Bringing a NEW world into existence”
SWOC ANALYSIS
Strengths -
•Saving trees & Renewable resource
•Eco-friendly
•It comes in attractive design
•Helps prevent global warming
•Provides employment, in turn increases the standard of living.
•Available at very affordable prices

Weakness -
•No recognition in market.
•Limited use
•Time consuming

Opportunities -
•Development of new products as and when the demand arises.
•Extend operations all over country as well as in the global market.
•End users respond to innovative ideas.

Challenges -
•Other companies may try and replicate our product
•Competitive prices lower our profit margins
•Since we are new we lack brand loyalty
STP

SEGMENTING:
• Geographic-: Metropolitan cities, Cosmopolitan cities, Urban areas and
other growing cities.
• Students and all personnel’s who have a necessity to note points, facts and
Information, stored and available.
• Corporate, elite categories, students, faculty at various schools and
colleges in and around the Town.

TARGETING :
•Targeting to all class of people, especially for CORPORATES,
ELITE categories, STUDENTS & FACULTY at various schools and
colleges.

POSITIONING :
•Green Paper – It does not hurt the Eco-system.
Marketing Campaign:
•Tie up with pro-environmental non governmental
Organizations to spread the word regarding the product.

•Tie up with varied educational institutions & provide stationary at


a subsidized prices.

•Promote the idea of conserving natural resources through


the government by advertising the products through
Government funded campaigns.

•Tie up with Multinational Companies and Corporate organizations


to promote the product by emphasizing on a ‘Green Environment’
which can be their corporate responsibility.
•Advertise in educational magazines.
•Conduct seminars for the students about the effects of global
warming & how earth can be made a better place to live in.
TIE-UP & SPONSOR
with

JOINT PROMOTION FOR SAVE PAPER THEME

EVERY BOOK PRODUCED BY US TO HAVE THE


LOGO OF “IDEA- SAVE PAPER”
Media & Advertising Plan:
PRINT AD – 240cc

ECO -CONCEPTS PVT LTD


Sales Plan:
All our product bags are designed specifically with your business
in mind.
 CUSTOMIZATION of logo
 Color & Design
 Size & Quantity

for
 Corporate Clients
 Custom made Books for Schools & Colleges
 Publications
 Retails & Book Stores
ECO-CONCEPTS

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