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Fractal Analytics: Orange Cabs Case Study

The document analyzes customer and fare data from Orange Cabs in Sydney over 3 weeks. It segments data by car type (Gold, Platinum, Silver), shows numbers of users and average fares by day and week. Charts display user numbers by car type and day. Tables show unique and repeat customers by car type and week. A final section analyzes users by device used to call cabs. Excel features like pivot tables, sorting, filters and charts were used in the analysis to provide insights to Orange Cabs.

Uploaded by

anirudh chaudhary
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123 views11 pages

Fractal Analytics: Orange Cabs Case Study

The document analyzes customer and fare data from Orange Cabs in Sydney over 3 weeks. It segments data by car type (Gold, Platinum, Silver), shows numbers of users and average fares by day and week. Charts display user numbers by car type and day. Tables show unique and repeat customers by car type and week. A final section analyzes users by device used to call cabs. Excel features like pivot tables, sorting, filters and charts were used in the analysis to provide insights to Orange Cabs.

Uploaded by

anirudh chaudhary
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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FRACTAL ANALYTICS

INSIGHT IMPACT INNOVATION

ORANGE CABS
CASE STUDY
CONTENTS
OBJECTIVE

CAR-TYPE WISE ANALYSIS

DAY WISE CUSTOMER ANALYSIS

DAY WISE FARE ANALYSIS

UI BASED ANALYSIS

TOOLS USED

CONTACT
objective
To study the impact of discount offered on the Orange Cab for Sydney
City using the data available of 3 weeks. Henceforth determining the
insights for the model.
Car-type wise
segmentation 18000

16000

14000
Number of users

12000

10000

8000

6000

4000

2000

0
Gold Platinum Silver
Week1 Week2 Week3
Car Type Total Users Sum of fare Average of fare(in $)
Gold 3714 68228 18.37 WEEK 1
Platinum 12234 367099 30.00
Silver 1255 54967 43.79

Car Type Total Users Sum of fare Average of fare(in $)


Gold 9326 173238 18.57
WEEK 2
Platinum 16408 514805 31.37
Silver 1374 59969 43.64

Car Type Total Users Sum of fare Average of fare(in $)


Gold 6376 113550 17.80
WEEK 3
Platinum 12739 381438 29.94
Silver 1061 43830 41.31
DAY WISE CUSTOMER
ANALYSIS
7000

6000

5000
NUMBER OF USERS

4000

3000

2000

1000

0
0 1 2 3 4 5 6
WEEK1 WEEK2 WEEK3
DAY WISE FARE
ANALYSIS FARE (IN USD)

WEEK-1 WEEK-2 WEEK-3


DAY
0 36698 57205 62384
1 50594 82280 68737
2 68551 100224 74258
3 83125 115283 102167
4 97942 203199 103082
5 94252 118360 79055
6 59132 71461 49135
UNIQUE CUSTOMERS WEEK-1 WEEK-2 WEEK-3

GOLD 2183 5395 3729


PLATINUM 6980 8692 7137
SILVER 723 506 603

REPEAT CUSTOMERS WEEK-1 WEEK-2 WEEK-3

GOLD 1531 3931 2647


PLATINUM 5254 7716 5602
SILVER 532 868 458
Device Gold Platinum Silver Grand Total
bada 423 1056 85 1564

UI BASED ANALYSIS java


orange.com 10
15
29
15
39
sms 298 298
symbian 3281 10830 1170 15281
windows-phone 6 6
Device Gold Platinum Silver Grand Total
bada 1051 1492 95 2638
java 1 14 15
orange.com 16 23 1 40
sms 388 388
symbian 8256 14487 1278 24021
windows-phone 2 4 6
Device Gold Platinum Silver Grand Total
bada 637 1106 76 1819
java 1 12 13
orange.com 12 29 1 42
sms 286 286
symbian 5724 11301 983 18008
windows-phone 2 5 1 8
Features of Excel such as Pivot Table, Sorting, Mathematical
Formulae, Filtering, Duplicate Removal, Charts have been used
for the analysis.
PULAK MALIK
NSIT
pulak.malik560@gmail.com
9711449386

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