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Advertising Bud

The document discusses advertising budgets, including that an advertising budget is an estimate of a company's promotional spending over a period of time and is set aside to accomplish marketing objectives. It also outlines the advertising budget process of setting objectives, determining tasks, preparing and approving the budget, allocating funds, and monitoring/controlling spending. Finally, it lists several methods for determining an advertising budget, such as using a percentage of sales, objectives and tasks, competitive parity, available funds, expert opinions, arbitrary allocation, or historical spending.

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Anjali Balakrishnan
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45 views5 pages

Advertising Bud

The document discusses advertising budgets, including that an advertising budget is an estimate of a company's promotional spending over a period of time and is set aside to accomplish marketing objectives. It also outlines the advertising budget process of setting objectives, determining tasks, preparing and approving the budget, allocating funds, and monitoring/controlling spending. Finally, it lists several methods for determining an advertising budget, such as using a percentage of sales, objectives and tasks, competitive parity, available funds, expert opinions, arbitrary allocation, or historical spending.

Uploaded by

Anjali Balakrishnan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ADVERTISING BUDGET

By AKHIL PB
• An advertisement budget is an estimate of a compa
ny's promotional expenditures over a certain period
of time.
• It is the money a company is willing to set aside to a
ccomplish its marketing objectives.
• The objectives of a company is mainly dependent u
pon the advertising campaign ,type of customers an
d advertising media hence for any marketing activit
y money is needed thus advertisement budget com
e into play.
ADVERTISING BUDGET PROCESS
• Setting advertising objectives
• Determing the task to be performed to achieve the
objectives.
• Preparing advertising budget.
• Approval of top management.
• Allocation of advertising budget.
• Monitor and control.
METHODS
• Percentage of sales - The amount for advertising is decided on th
e basis of sales.

• Objectives and task methos- This method considers company's o


wn environment adn requirement.

• Competitive parity method - This method considers the competi


tors' advertising activities and cost for setting advertising budget.

• Affordable or fund available method -This method is based on co


mpany's capacity to spent.
• Expert opinion method - On the basis of rich experi
ence of the experts we can determine the budget f
or advertising.
• Arbitrary allocation - The budget is determined by t
he management solely.
• Historical method - last years budget is adopted ass
uming that no changes has occured in the market.

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