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Product Price Promotion Place

Book Buy BD offers a wide range of printing services including delivering academic books to customers and provides customized solutions. They conducted research to understand latent customer demands and use a system selling strategy and design services that customers love. The company promotes trust through an innovative promotion approach rather than paid promotion and builds trust first by having customers who are satisfied with the service post on Facebook.

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abdulbabul
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34 views7 pages

Product Price Promotion Place

Book Buy BD offers a wide range of printing services including delivering academic books to customers and provides customized solutions. They conducted research to understand latent customer demands and use a system selling strategy and design services that customers love. The company promotes trust through an innovative promotion approach rather than paid promotion and builds trust first by having customers who are satisfied with the service post on Facebook.

Uploaded by

abdulbabul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Customized Product :

Offering A Complete Solution


Starting from delivering academic books from shops to the
doorsteps of the customer, Book Buy BD offers a wide range of
printing services now.
Academic
Books

 Conducted an extensive research


Documents
Thesis
 Explored the LATENT DEMAND Book
Pdf to
Hard
 Systems Selling Strategy Copy

 Design How The Customers Love

Course
Publication
Materials
Sample Products & The Quality Assurance
Transparent Pricing : Best Deal !
Unique Value
Promoting With Trust
Two kinds of “Reach” in Online Marketing :

 Organic Reach

 Paid Reach

 Real Scenario of Paid Promotion through Facebook in Bangladesh :

Online market promoters open up hundreds of fake IDs and increase


the number of likes

Fraudulent Activities in a significant number  Not Trust Worthy

 Therefore , No False Promotion & Build Trust First


Promoting With Trust
 Innovative Way of Promoting

 At first, informing their close circles about their service and


inviting them to have a try

 Being satisfied by the service, the customers were requested to

post a Facebook status

 This strategy worked exceptionally well for them

* A lot of potential customers came to know about this

* As most of them were university/medical college students, a


Facebook post appeared in the newsfeed of at least 500 people

 Complementary Gifts
Let’s see a glimpse of the appreciation
Promoting With Trust
Competitive Advantage & Uniqueness :

 First Mover Advantage

 Cost Leadership

 24/7 Service

 Responsive to Customer Feedback

 Excellent Customer Relationship Management

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