Scribd
Upload
85 views42 pages

Store Design and Layout

The document discusses store design and layout. It covers both exterior and interior design elements. For exterior design, it discusses factors like building type, restrictions, signage, entrances and theft prevention. For interior design, it discusses layout types, traffic flow, storage, fixtures, displays, lighting, flooring and shelving. The goal is to create a design that appeals to customers and matches the store's image through strategic use of these various design elements.

Uploaded by

kib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
85 views42 pages

Store Design and Layout

The document discusses store design and layout. It covers both exterior and interior design elements. For exterior design, it discusses factors like building type, restrictions, signage, entrances and theft prevention. For interior design, it discusses layout types, traffic flow, storage, fixtures, displays, lighting, flooring and shelving. The goal is to create a design that appeals to customers and matches the store's image through strategic use of these various design elements.

Uploaded by

kib
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 42

Store Design and

Layout
Store Design

• Store design is the architectural character


or decorative style of a store that conveys
to the customer.
General Requirements in Store Design

1.) Customer Focus

The focus of store design should always


be the customer. If the store design and
layout are appealing, the customer will
also form an appealing image.
General Requirements in Store Design

2.) Store Image

When customers enter a store, they want


the displays and departments to tell them
all about the store.
General Requirements in Store Design

3.) Holistic Approach

A store's design should match the store's


character.
General Requirements in Store Design

4.) Technology and Planning

Computer aided design (CAD) helps plan


stores that more space-efficient. New
combinations of interactive and multimedia
technologies will change the way retaolers
design for direct customer contact and
information assitance.
Exterior Design

The exterior is first part of the store that


potential customers see. They will
determine from the outside wether they
wish to enter and shop.
Exterior Design
1.) New Building vs. Existing Facility
Building allows the retailer to design all aspects
of the exterior and interior. However, this option
maybe limited by location availability, time, or
cost. Buying, renting, or leasing existing space
has the advantage of being much quicker, may
offer the advantage of a superior location and
may be less expensive.
Exterior Design
2.) Restrictions

Both property owners and governments alike


have taken steps to ensure that consumers are
not assaulted by on overwhelming amount of
stimuli.
Exterior Design

a.) Lease requirements


b.) Building Codes
c.) Theme Areas
Exterior Design
3.) Colour and Materials
The exterior colour texture of a store, give a
lasting first impression to the consumer. Often,
this will be the first and sometimes the only thing
a customer sees of a store. It is important that
the exterior look ans "Feel" right to the shopper.
The colour and material should express the
image of the store.
Exterior Design
4.) Signs

Effective use of signs identifies the nature of the


business, builds a corporate identity,
communicates an image, ties the company to its
advertising using a logo, and attracts to the
store.
Exterior Design
a.) Exterior Walls and Signs

Many retailers use the exterior wall space to


promote their store. Painting the name and logo
of a business on the exterior is often less
expensive than having custom-made sign.
Exterior Design
5.) Windows

The main purpose of windows is to attract


attention and create an image to potential
customers standing outside.

a.) Awnings
Exterior Design
6.) The Store Entrance
An entrance should be more than a device to
keep people out of the store, to encourage them
to come in, or to protect against the elements.
An entrance should have character, and it
should say to prospective customer, "Please
come through the door where you will be treated
with courtesy and friendliness and served to the
best of our ability.
Exterior Design
7.) Store Name

The choice of store name does have an effect on


the overall store image.
Exterior Design
8.) Theft Prevention

The design must consider the flow of people in


and out of the store and how they may be
observed or pass through technology-based
theft prevention.
Exterior Design
9.) Multilevel Stores

A multilevel facility offers the merchant a means


of both expanding the selling area separating
areas from one another.
Interior Store Design and Layout

The interior design of the store determines


the way the merchandise is stored and
offered for sale. The design should allow
easy access to merchandise for customer.
The interior also projects an image to the
shopper that should be consistent with that
conveyed by the store's promotion, price,
and merchandise and with the exterior
design.
Interior Store Design and Layout

1.) Value of Space

The value of space, depending on the


location within the store, is expressed in
sales per square foot of floor space.
Interior Store Design and Layout

2.) Space Utilization and Allocation

The available space in the store is divided


into selling and nonselling areas. The
nonselling space includes administrative
offices, storage, and customer amenities,
such as restrooms.
Interior Store Design and Layout

a.) Allocation by Historical Sales


b.) Allocation by Gross Margin
c.) Allocation by Industry Averages
d.) Allocation by Strategic Objectives
Interior Store Design and Layout

3.) Storage of Stock


There are three accepted ways to handle
storage in designing a retail store:
-Direct Selling Storage
-Central Storage
-Open Storage
Interior Store Design and Layout

4.) Customer Traffic Flow


Merchants use three basic types of layout
patterns to control traffic flow in a store:
-Grid Pattern
-Free Flow Pattern
-"Shop" concept or Boutique Pattern
Interior Store Design and Layout

Grid Pattern Layout


Interior Store Design and Layout

Boutique Layout
Interior Store Design and Layout
Types of Goods
-Impulse Goods
They are goods customers buy as
unplanned purchases.
-Convenience Goods
They are those that consumer put a
minimum amount of thought into, usually
purchasing whatever is available or a
known brand.
Interior Store Design and Layout

-Shopping Goods
They are those for which a customer is
willing to search and compare.
-Speciality Goods
They are those for which customers have
a preconceived need and for which they
make a specific effort to come to the store
to purchase.
Interior Store Design and Layout

a.) Complementary Merchandise Placement


b.) Seasonal Departments
Interior Design Elements

1.) Fixtures

They are used to display merchandise, to


help sell it, to guard it, and to provide a
storage space for it.
Interior Design Elements

2.) Displays

Display an impotant role in a retail store.


An attractive and informative display can
help sell goods. There are several
principle rules of display that help ensure
their effectiveness:
Interior Design Elements

a.) Balance
In building a display, it is important to
make sure that it appears balanced to the
viewer.
b.) Dominance
All display should have a central point that
will attract the viewer's eye.
Interior Design Elements

c.) Eye Movement


Display should direct the eyes away from
the point of dominance in a systematic
fashion, instead of encouraging them to
jump from one end to other.

d.) Gradation
The gradation is the sequence in which
items are arranged.
Interior Design Elements
e.) Height of Merchandise
Merchandise that has the greatest effect shoul
be placed at the eye level of the customer.
f.) Grouping Merchandise
Instead of creating long displays where the
customer has problem picking out
merchandise, retailers should group items so
that the customers eyes cannot travel from
group to group but stop and focus on particulat
products.
Interior Design Elements
g.) Sales Appeal
One way to generate sales appeal is to
choose the most important feature of the
merchandise being displayed and focus on
it.
h.) Keeping it Simple
Since displays take up a great deal
valuable space, there is a tendency to get
as much into them as possible.
Interior Design Elements
g.) Sales Appeal
One way to generate sales appeal is to
choose the most important feature of the
merchandise being displayed and focus on
it.
h.) Keeping it Simple
Since displays take up a great deal
valuable space, there is a tendency to get
as much into them as possible.
Interior Design Elements
3.) Colour

The psychological effect of colour


continues to be important to retailers.
Clearly, intelligent use of colour is
important in store design.
Interior Design Elements
4.) Lighting

Proper lighting is the most important


considerations in retail design. Lighting
should match the mood retailer is
attempting to create with the rest of the
store decor and should complement,
rather than detract from the merchandise.
Interior Design Elements

6.) Flooring

Flooring choices are important because


the coverings can be used to separate
departments, muffle noise in high- traffic
areas, and strengthen the store image.
Interior Design Elements

7.) Shelving

The material used for shelving as well as


its design must be compatible with the
merchandising strategy and the overall
image desired.
Interior Design Elements

8.) Plano Grams and Shelf Layout Design

This graphical representation visually


shows the space to be allocated by
describing where every stock keeping unit
(SKU) within a space is physically located.
Interior Design Elements

9.) Other Consideration

Other considerations can round out the


image and atmosphere created by the
interior design elements.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy