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Digital Marketing: Darshan.L Asst - Professor-MBA

This document discusses digital marketing. It defines digital marketing as marketing that meets internet technology and other digital media forms, involving bidirectional communication. It outlines important components of digital marketing like search engine marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, and conversion rate optimization. The document provides examples and facts for each component, highlighting their importance and scope in digital marketing. Key facts noted include the large percentage of time spent online by internet users and their preference for email and video content over text.

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Darshan
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201 views20 pages

Digital Marketing: Darshan.L Asst - Professor-MBA

This document discusses digital marketing. It defines digital marketing as marketing that meets internet technology and other digital media forms, involving bidirectional communication. It outlines important components of digital marketing like search engine marketing, social media marketing, search engine optimization, content marketing, email marketing, web analytics, and conversion rate optimization. The document provides examples and facts for each component, highlighting their importance and scope in digital marketing. Key facts noted include the large percentage of time spent online by internet users and their preference for email and video content over text.

Uploaded by

Darshan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Digital Marketing

Darshan.L
Asst.Professor-MBA.
Objectives of the Session
• To understand what Digital Marketing is ?

• To know about the various forms & techniques involved in digital


marketing.

• To know about the various facts about digital marketing.


What Is Digital Marketing ?
• Digital Marketing – Where marketing meets internet technology and other forms of
digital media.
• Some call it as internet marketing, online marketing, e-marketing, web-marketing.
• Communication is bidirectional.
Importance & Scope Of Digital Marketing
• On average, the world’s internet users spend 6 hours and 42 minutes online each day.
• Internet users are growing at a rate of more than 11 new users per second.

Source:MarketingCharts.com
Important Components
• Search Engine Marketing (SEM)

• Social Media Marketing

• Search Engine Optimization (SEO)

• Content marketing

• Email Marketing

• Web Analytics

• Conversion Rate Optimization (CRO)


Search Engine Marketing (SEM)
• The process of gaining website traffic
by purchasing ads on search engines.

• Search engine marketing platforms:


– Google Ad words

– Bing Ads

– Yahoo: Search ads


SEM (Example)

Paid Ad’s

Organic
Search
Why these Ads?
Social Media Marketing
• Process Of gaining traffic or attention
through social media sites.
• Popular Social Media Network:
– Facebook
– Instagram
– Twitter
– LinkedIn
– YouTube
Social Media Ad’s
Facebook Ad Instagram Ad You tube Ad
Global Facebook Users Statistics
Search Engine Optimization (SEO)
• Process Of getting traffic from the
“free”, “organic”, “editorial” or
“natural” search results on search
engines.

• Researching on keywords related


to your business.
Content Marketing
• It is a strategic marketing approach focused on
creating and distributing valuable, relevant,
and consistent content to attract and retain a
clearly defined audience to drive profitable
customer action.

• Benefits for enterprises that use content


marketing:

– Increased Sales

– Better customers who have more loyalty

– Cost saving
Content Marketing -Examples

Volvo Commercial
Camalin Commercial
Email Marketing
• Email marketing? Basically the use of email to
promote products and/or services. But a better
email marketing definition is the use of email to
develop relationships with potential customers
or clients.

• 94% of Internet users use email, while only 61%


use social media.

• 75% of adult online users say that email


marketing is their preferred marketing method.
E-mail Marketing -Example
Web Analytics
• Web analytics is the process of analyzing
the behavior of visitors to a Website.

• Enable a business to attract more visitors.


Conversion Rate Optimization
• Systematic process of increasing the
percentage of website visitors who take a
desired action.

– Macro Conversions

– Micro Conversions
Digital Marketing Facts
• 20% of people will read the text on a page, but 80% of people will watch a video

• Emails with no subject lines (from legitimate sources) were so intriguing that they were
8% more likely to be opened than an email with one

• World’s Top 5 most visited websites includes Google, YouTube, Facebook, Baidu,
Wikipedia

• India ranks No.1 with 250 million users followed by USA

• About eight new LinkedIn groups are created every week. These specialty groups are
excellent places for niche companies to find their audience

• 69% of people will read their email while watching television, while 57% of people will
read it in bed

• 78% of marketers believe that custom content is where the industry is headed

• The average business professional is sending and receiving 121 emails a day

• Tweets with images get 150% more retweets than those without
Thank You !

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