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Facebook, Cambridge Analytica Data Scandal

The document summarizes the Facebook-Cambridge Analytica data scandal where Cambridge Analytica collected personal data from 87 million Facebook users without their consent and used it to attempt to influence elections. This was done through a personality quiz app that collected data not just from app users but also their Facebook friends, amassing a huge dataset that Cambridge Analytica used to build psychographic profiles on individuals to micro-target political ads. The scandal highlighted issues around data privacy and the ethics of tech companies and political groups.

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Vishal Varshney
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135 views3 pages

Facebook, Cambridge Analytica Data Scandal

The document summarizes the Facebook-Cambridge Analytica data scandal where Cambridge Analytica collected personal data from 87 million Facebook users without their consent and used it to attempt to influence elections. This was done through a personality quiz app that collected data not just from app users but also their Facebook friends, amassing a huge dataset that Cambridge Analytica used to build psychographic profiles on individuals to micro-target political ads. The scandal highlighted issues around data privacy and the ethics of tech companies and political groups.

Uploaded by

Vishal Varshney
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Facebook, Cambridge Analytica data

scandal
•This scandal involved the collection of personally
identifiable information of 87 million Facebook users.
•The data was allegedly used to attempt to influence
voter opinion on behalf of politicians who hired them
•The way that Cambridge Analytica collected the data
was called “inappropriate”.
•In December 2015, The Guardian reported that United
States Senator Ted Cruz was using data from this
scandal.
•The subjects of the data were unaware that companies
were selling and politicians were buying their personal
information.
• In March 2018, The New York Times, The Guardian and
Channel 4 News made more detailed reports on the data
scandal with new information from former Cambridge
Analytica employee.
• The scandal was significant for inciting public discussion
on ethical standards for social media companies, political
consulting organizations, and politicians.
• According to Facebook, up to 87 million users had their
data shared, with 70.6 million of those people from the
United States.
• Facebook sent a message to these users believed to be
affected, saying the information likely included one's
public profile, page likes, birthday and current city.
• Some of the app's users gave the app permission to
access their News Feed, timeline, and messages.
• The data was detailed enough for Cambridge Analytica
to create psychographical profiles of the subjects of the
data.
• For a given political campaign, the data was detailed
enough to create a profile which suggested what kind of
advertisement would be most effective to persuade a
particular person in a particular location for some political
event.
• Facebook director Mark Zuckerberg first apologized for
the situation with Cambridge Analytica on CNN, calling it
an "issue," a "mistake" and a "breach of trust.“
• Zuckerberg pledged to make changes and reforms in
Facebook policy to prevent similar breaches.

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