By UTSAV, MEHUL, SHOUVIK, BIJAY AND SUBHASISH

NESTLÉ S.A.
• SWISS FOOD AND DRINK COMPANY HEADQUARTERED IN VEVEY, VAUD, SWITZERLAND FORMED IN 1905 BY THE
MERGER OF THE ANGLO-SWISS MILK COMPANY, ESTABLISHED IN 1866 BY BROTHERS GEORGE AND CHARLES PAGE,
AND FARINE LACTÉE HENRI NESTLÉ, FOUNDED IN 1866 BY HENRI NESTLÉ
• IT IS THE LARGEST FOOD COMPANY IN THE WORLD, MEASURED BY REVENUES AND OTHER METRICS, SINCE 2014

• IT RANKED NO. 64 ON THE FORTUNE GLOBAL 500 IN 2017 AND NO. 33 ON THE 2016 EDITION OF THE FORBES GLOBAL
2000 LIST OF LARGEST PUBLIC COMPANIES

• NESTLÉ HAS 447 FACTORIES, OPERATES IN 189 COUNTRIES, AND EMPLOYS AROUND 339,000 PEOPLE

• IT IS ONE OF THE MAIN SHAREHOLDERS OF L’OREAL, THE WORLD'S LARGEST COSMETICS COMPANY

• CURRENT CHAIRMAN IS MR. PAUL BULCKE & CEO IS MR. ULF MARK SCHNEIDER

• NESTLÉ INDIA FORMED IN 1959 & SET UP ITS FIRST FACTORY IN 1961 AT MOGA, PUNJAB
 PRODUCT MIX BREADTH AND PRODUCT LINE LENGTH OF NESTLE

MILK PRODUCTS AND BEVERAGES PREPARED DISHES AND CHOCOLATES AND

NUTRITION COOKING AIDS CONFECTIONERY

 DAIRY WHITENER  COFFEE  MAGGI NOODLES  KITKAT

Nestle Dairy Whitener Nestle classic Maggi 2-minute noodles Nestle Kitkat
Nestle Cappucino Maggi Vegetable atta Nestle Kitkat chunky
 GHEE Maggi Vegetable Multigrain noodles
Nestle Everyday Ghee  COFFEE- CHICORY MIXTURE Maggi Chinese mania  MUNCH
Nescafe Sunrise Premium Maggi Chinese noodles Nestle Munch
 MILK Nescafe Sunrise Special Nestle Munch Pop Choc
Nestle milk  MAGGI SOUPS
Nestle Slim milk  TEA Maggi healthy soups  MILKYBAR
Nestle Nido Nescafe Iced tea with green tea Maggi Sanjeevani Cup Soup Nestle Milkybar
Nestle milkmaid Nescafe Iced tea Nestle Milkybar Choo
Nescafe Instant hot tea mixes  MAGGI READY TO COOK PASTES Nestle Milkybar crispy Wafer
 DAHI Masala-e-magic
Nestle Fresh and Natural dahi  COFFEE, MILK AND SUGAR Coconut milk powder  BARONE
Nestle Fresh and Natural Slim dahi Nescafe 3 in 1 Magic cubes Nestle Barone
Nestle Nesvita dahi Bhuna masala
Nestle dahi Pazzta  MILK CHOCOLATE
Nestle Milk chhocolate
 RAITA  MAGGI KETCHUP
Nestle Jeera Raita Maggi Sauce  POLO
Maggi Pichkoo Nestle Polo
 FRUIT YOGHURT Maggi Pizza Mazaa
Nestle Milkmaid Fruit Yoghurt  ECLAIRS
Nestle Eclairs
INFANT FOOD Nestle Eclairs Milkybar
Lacctogen
Cerelac
 PRODUCT DEPTH
Milk Products And Nutrition
DAIRY WHITENER DAHI
• Nestle Dairy Whitener • Nestle Fresh and Natural dahi
• Nestle Fresh and Natural Slim dahi- Fat Free
GHEE • Nestle Nesvita dahi- Probiotic
• Nestle Everyday Ghee • Nestle dahi- 150gm Rs10, 1Kg Rs.40

MILK RAITA
• Nestle milk • Nestle Jeera Raita
• Nestle Slim milk
• Nestle Nido FRUIT YOGHURT
• Nestle Milkmaid • Nestle Milkmaid Fruit Yoghurt- Strawberry and
• Nestle Nesvita Po-Heart Milk Omega 3 Manngo Flavoured
 PRODUCT DEPTH

Beverages
COFFEE
Nestle classic – 150 gm, 285 gm
Nestle Cappuccino – Choco Mocha, Vanilla Latte

COFFEE- CHICORY MIXTURE

Nescafe Sunrise Premium – Coffee:Chicory= 70%:30%
Nescafe Sunrise Special - Coffee:Chicory= 60%:40%
TEA
Nesacfe Iced tea with green tea
Nescafe Iced tea
Nescafe Instant hot tea mixes

COFFEE, MILK AND SUGAR

Nescafe 3 in 1 – 1 sachet Rs.5
PRODUCT DEPTH

Prepared Dishes And Cooking Aids

MAGGI SOUPS MAGGI ‘TASTE OF INDIA’ READY TO COOK PASTES
• Maggi healthy soups • Masala-e-magic
• Creamy Chicken
MAGGI NOODLES • Coconut milk powder
• Mixed Vegetable
• Rich Tomato • Maggi 2-minute noodles • Magic cubes
• Maggi Sanjeevani Cup Soup • Masala • Bhuna masala
• Chicken • For gravy Dishes
• Tricky tomato • For vegetables and dal
• Thrilling curry • Pazzta
• Maggi Vegetable atta- 85gm, 340gm
• Maggi Vegetable Multigrain noodles MAGGI KETCHUP
• Maggi Cuppa mania- 70gm • Maggi Sauce- 200gm, 500gm, 1Kg
• Maggi Chinese noodles • Rich tomato
• Rich tomato- No onion No garlic
• Hot and Sweet
• Chatpata
• Maggi Pichkoo- 90gm
• Maggi Pizza Mazaa- 300gm
 PRODUCT DEPTH

Chocolates and Confectionery

NESTLE KITKAT- 1.3 gm, 16.5gm, 34gm, 99gm
NESTLE KITKAT CHUNKY 26gm
Kitkat NESTLE KITKAT CHUNKY CHOCO 24gm
NESTLE KITKAT CHUNKY HAZELNUT 24gm

NESTLE MUNCH- 5gm, 16gm, 30gm, 99gm

NESTLE MUNCH POP CHOC 20gm
Munch

NESTLE BARONE- 17gm

BarOne NESTLE BARONE- 32gm

NESTLE MILK CHOCOLATE- 25gm Milk Chocolate

Polo NESTLE POLO- 4gm, 14gm, 21.25gm

NESTLE Eclairs- 4.5gm

NESTLE Chocolate Eclairs- 4.5gm
NESTLE Milkybar Eclairs- 4.5gm
Eclairs
NESTLEMilkybar Eclairs Strawberry- 4.5gm
 PRODUCT LEVEL

PRODUCT CORE BENEFIT BASIC PRODUCT EXPECTED AUGMENTED POTENTIAL

PRODUCT PRODUCT PRODUCT

Milk Products And Health, Nutrition Taste Hygiene Offers, Gifts Flavours,
Nutrition Calories, Shelf
life
Beverages Pleasure, Flavour Blending, Aroma Offers, Gifts Flavours
Freshness

Cooking Aids Instant food, Taste, Flavour Print, Nutritious Packing Indigenious
Time saving Variations

Chocolates And Delighting taste, Flavour, Attractive Calorific Value Size and Shape
Confectionery Pleasure Freshness Packing
CONSUMERS

PRODUCT CUSTOMER INFLUENCER

Milk Products And Nutrition Infants, Family Doctor, Celebrities

Beverages Family, Children Advertisements, Dealers

Cooking Aids Employees, Youth, Children Advertisements, Time

Chocolates And Confectionery Children, Youth, Family Advertisements, Celebrities

 BRAND ISSUE

 Confusion among the customers: Duplicating the brands:

MUNCH- CRUNCH KITKAT-KITCAT

Multi Flavours in KITKAT Milkmaid- Milk made
Veg - Non-Veg in MAGGI

 Withdrawal of few products in 2006:

These are Nestlé Chocostick, Nestlé Butter, and Dust Tea, which have been discontinued from the
market on the grounds that "they do not add value to The Nestle India brand”.

 GM Issues:
Nestle India’s products like Maggi and infant foods were rejected on grounds OF GM Issues
SCOPE OF IMPROVEMENT

• NESTLE’ CAN THINK OF DIVERSIFICATION.

• CAN GO FOR INCREASING THE PRODUCT-LENGTHS IN SOME CASES LIKE ‘PREPARED DISHES & COOKING
AIDS’ AND ‘BEVERAGES’.

• TRIM UP THE PRODUCT-LENGTHS IN SELECT CASES LIKE CHOCOLATES TO ELIMINATE CONFUSION.

• ENTRY INTO THE NICHE SEGMENT – LESS COMPETITION.