Scribd
Upload
117 views9 pages

The Evolution of Culture: A. Language (Code) As Cultural Evolution

The document discusses the evolution of culture through memes as proposed by scientists. It defines memes as units of cultural transmission that are replicated from person to person through imitation, like genes are replicated biologically. Memes with traits of high fecundity, fidelity and longevity are more likely to spread widely. Examples of memes include catchy songs, slogans, and viral internet jokes. The document examines how culture evolves through the transmission and accumulation of memes over generations in a similar way that genes are passed down, but through social learning rather than direct inheritance from parents.

Uploaded by

Navyatha Shri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
117 views9 pages

The Evolution of Culture: A. Language (Code) As Cultural Evolution

The document discusses the evolution of culture through memes as proposed by scientists. It defines memes as units of cultural transmission that are replicated from person to person through imitation, like genes are replicated biologically. Memes with traits of high fecundity, fidelity and longevity are more likely to spread widely. Examples of memes include catchy songs, slogans, and viral internet jokes. The document examines how culture evolves through the transmission and accumulation of memes over generations in a similar way that genes are passed down, but through social learning rather than direct inheritance from parents.

Uploaded by

Navyatha Shri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 9

The Evolution of Culture

a. Language (code) as cultural evolution


Some scientists believe that culture and
language evolve using the same patterns and
principles as genetic evolution.
Genes are replicators that pass on DNA. The
best are all strong on:
i. Fecundity – speed of transmission (and
amount of transmitted material)
ii. Fidelity – accuracy of transmission
iii. Longevity – life-span of replicator
The Evolution of Culture
• Recent scientific developments in this area
include:
- sociobiology
- evolutionary psychology
- computer sciences
- ‘gene-culture coevolution’ (E.O. Wilson &
Lumsden)
- ‘cultural co-direction of evolution’
(Boyd & Richerson)
- ‘culture and niche construction’ (Boyd
& Richerson / Laland ‘99)
- ‘memes & memetics’ (Dawkins,
Blackmore, et al)
The Evolution of Culture
b. Whereas the “gene” is the unit
of transmission in biological
evolution, the “meme” is the
unit of transmission in cultural
evolution.
“Meme” is a shortened version of
the Greek word “mimeme”, which
means “imitation” or “mimicry”.
The Evolution of Culture
c. What is a Meme?
“ a replicator that conveys the idea of a unit
of cultural transmission, or a unit of
imitation”
--Richard Dawkins

- or -
“an information pattern, held in an
individual's memory, which is capable of
being copied to another individual's
memory.”
-- F. Heylighen
The Evolution of Culture
d. A meme unit is the smallest ideas
or (idea sets) that get copied
completely.
Examples of memes or meme units:
– The first four note of Beethoven’s 4th
Symphony
– Advertising slogans
– Internet jokes that are passed around
The Evolution of Culture
e. On the comparison of cultural to biological evolution...
• Even Darwin noticed the similarities (diversity, ‘inheritance’);
• Both are ‘trans-generational’, but cultural transmission is
‘multi-directional’ (not just parent-to-offspring);
• Cultural transmission is underpinned by imitation and
teaching;
• Culture ‘accumulates’ over generations;
• According to the social anthropologist George Murdoch,
about 90% of a culture’s content is ‘borrowed’ from other
cultures;
• Genes promote adaptation ... but so does culture (all of it?)
- eg tools and hunting skills
- knowing what is edible and what is poisonous
- rules and activities that sustain co-operation and sharing
- attitudes to inventiveness and conformity, etc;
• Cultural change (eg, marriage norm) influences gene transmission.
E.5. The Evolution of Culture
Related or unrelated
previous generation
Gene in parent
Peer brains

Gene
Transmission

Unrelated next
generation Meme
brains
Transmission

Gene in progeny
Offspring brain
E.5. The Evolution of Culture
f. Questions about the “memeplex”:
• “Just as genes propagate themselves in the gene pool by
leaping from body to body via sperms or eggs, so memes
propagate themselves in the meme pool by leaping from
brain to brain via ... imitation.” (Dawkins).
How do memes “leap from brain to brain”?
• Memes “compete … for space in our memories”
(Blackmore, 1999) … and form ‘co-adapted memeplexes’
that sometimes act like parasites ‘by propagating
themselves at the expense of their hosts’ (Dawkins).
What is an example of a “self-destructive meme”?
• “Contagion” is another concept debated in this context ….
(see A. Lynch).
Can you think of a meme you have been
“contaminated” with, which you don’t want influencing
you (but nonetheless does?) What are the implications?
The Evolution of Culture
The burgeoning literature ...

A New Theory of How We


Think & Communicate

Journal of Memetics online … And finally … a great web site …

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy