Marketing Management

Assignment
By Syndicate 5 :
Arkawira Nul Salam
Chandra Himawan
Mita Permanasari
Sri Harnani
Which place do you prefer you stay during travelling overseas. Hotel, hostel, bnb,airbnb,couch surfing?

an establishment that provides lodging and usually meals, entertainment, and various
personal services for the public

an establishment which provides inexpensive food and lodging for a specific group of people,
such as students, workers, or travelers.

A bed and breakfast (typically shortened to B&B or BnB) is a small lodging establishment
that offers overnight accommodation and breakfast. Bed and breakfasts are often private
family homes and typically have between four and eleven rooms, with six being the average.

is an online marketplace that connects people who want to rent out their homes with
people who are looking for accommodations in that locale. It currently covers more than
81,000 cities and 191 countries worldwide. The company's name comes from "airmattress
B&B.

is a service that connects members to a global community of travelers.

Couchsurfers organize regular events in 200,000 cities around the world.
What Criteria to choose it?
The Reason to choose Air BnB
Value and price. It is easy to find much larger rooms – also luxurious rooms – in Airbnb accommodations
than hotels at the similar price or even cheaper.
Strategic location. Most of the times, it is possible to get a rental close to the town centre or oceanfront,
where hotels may not be located.
Easy communication. Owners usually answer very quickly to guests’ requests. They are willing to help them
with tips and instructions for their trips. The process is fast and efficient.
Lovely atmosphere. Travellers can feel at home, living fantastic social experiences with hosts. They often
mix their different cultures and share customs and traditions. This is the best way to create a sincere
friendship which can broaden your horizons.
Personalized services. Guests can find comfortable living rooms, dining rooms, full-kitchen and laundry-
rooms. In addition to this, many hosts provide swimming pools, yards, patios, bicycles for cruising around
town, boats and fishing gear.
Entertainment. Accommodations often supply big screen TV with Netflix and Blueray DVD player and there
is also the possibility to find a nice assortment of puzzles and board games.
Flexibility. Hosts are flexible with check-in and check-out.
Privacy and Independence. Guests can choose to cook at home or to go to the restaurant. Their kids will
get their own room. For this reason, it is the perfect solution for families, groups of friends or a romantic
getaway for two.
Get to know the locals. Owners can suggest visiting some local places like typical coffee shops,
restaurants, libraries, museum, etc.
What the most important criteria to choose it?
The Reason to choose Air BnB
Value and price. It is easy to find much larger rooms – also luxurious rooms – in Airbnb accommodations
than hotels at the similar price or even cheaper.
Strategic location. Most of the times, it is possible to get a rental close to the town centre or oceanfront,
where hotels may not be located.
Easy communication. Owners usually answer very quickly to guests’ requests. They are willing to help them
with tips and instructions for their trips. The process is fast and efficient.
Lovely atmosphere. Travellers can feel at home, living fantastic social experiences with hosts. They often
mix their different cultures and share customs and traditions. This is the best way to create a sincere
friendship which can broaden your horizons.
Personalized services. Guests can find comfortable living rooms, dining rooms, full-kitchen and laundry-
rooms. In addition to this, many hosts provide swimming pools, yards, patios, bicycles for cruising around
town, boats and fishing gear.
Entertainment. Accommodations often supply big screen TV with Netflix and Blueray DVD player and there
is also the possibility to find a nice assortment of puzzles and board games.
Flexibility. Hosts are flexible with check-in and check-out.
Privacy and Independence. Guests can choose to cook at home or to go to the restaurant. Their kids will
get their own room. For this reason, it is the perfect solution for families, groups of friends or a romantic
getaway for two.
Get to know the locals. Owners can suggest visiting some local places like typical coffee shops,
restaurants, libraries, museum, etc.
What is Air BnB?

Airbnb is an online marketplace that connects people who want to rent out their homes with
people who are looking for accommodations in that locale. It currently covers more than
81,000 cities and 191 countries worldwide. The company's name comes from "air mattress
B&B.”

 Wide Selection  Potential Damage

 Free Listings  Added Fees
 Hosts Can Set Their Own Price  Taxes
 Customizable Searches  It Isn't Legal Everywhere
 Additional Services
 Protections for Guests and Hosts
 Who are target market of AirBNB?

•The Travelers:
•This market segment involves mostly those who enjoy traveling and at the same time not spending all of their money in a
hotel room. They would rather spend their in visiting touristic places while they travel because they will not be spending
much time where they will be staying. There are some travelers who rather stay somewhere they can relax and spend most of
their days without emptying their pockets.

•The Hosts:

•These include owners or renters who are willing to rent out their places. The reasons vary as well. They might want to make
some money out of an unoccupied space or simply they just want to meet interest people. Whatever the reason is, all hosts
are looking to list their current place on Airbnb because they have the ability to get to know who will be staying in their
property.
The most difficult factor faced by
AirBNB
 Legal issue
 Government regulation
Stakeholders AirBNB

 Airbnb and Airbnb hosts and those who want to be hosts (who generally want no or little regulation)
 Concerned Neighbors and neighborhood associations(who generally want a prohibition or a lot of
regulation)
 The City who wants to collect Hotel Tax and have a policy that is enforceable.
 Vacation Rental owners, management companies and trade associations (who want to be operate
legally)
 Traditional licensed B&B’s (who are looking for a level playing field)
 Budget Hotels (who stand to loose 5% to 10% of their business for value conscious personal travelers)
How did AirBnB create value?

• Sharing economy through internet

• Someone trend looking for cheap place to stay with good facilities
• New experience to stay at “unique” room
How the value delivered to the hosts and users?

• Provide a quite light operationally website and mobile app that

connects hosts with world users looking for an alternative to hotels
How the value communicated to the hosts and
users?
• Hosts : posting these rooms on listings, along with photographs and
descriptions
• Users : give a rating to the rooms
What are the value given by AirbnB to the hosts
and users?
• Hosts : earn money by renting their space
• Users : price are often less as compared to hotels
13. Value for customer:
Easy way to find short-term living quarters, breakfast, and a unique business networking opportunity for those
who were unable to book a hotel in the saturated market as a affordable travelling accommodation option

14. Price Formulated :

The total price of a reservation on Airbnb is based on the nightly rate set by the host, plus the addition of other
fees or costs determined by either the host or Airbnb. These may include:

Airbnb service fee, Cleaning fee, Extra guest fee, Security deposit, Value Added Tax (VAT, JCT, and GST), Local
taxes
Payment Methode:

Payment options available worldwide

Most major credit cards and pre-paid credit cards (Visa, MasterCard, Amex, Discover, JCB) as well as many debit cards that can be processed as credit

Payment options available for certain platforms or in select countries

Apple Pay for the iOS app
Google Pay for the Android app in the US
PayPal for select countries

Payment options available for specific countries

Brazil
Aura for Brazil
Elo for Brazil
Hipercard for Brazil

Note: Payments in Brazil are limited to $3000 (or the equivalent in other currencies) per transaction and $12000 (or the equivalent in other currencies) max monthly spend on Airbnb.
China
Alipay for Mainland China
WeChat Pay for Mainland China

India
PayU for India

Italy
Postepay for Italy

Germany
Sofort Überweisung for Germany

Netherlands
iDEAL for the Netherlands

Offline or cash payments are a violation of our Terms of Service, and can result in removal from Airbnb. We prohibit off-site payments because paying outside of Airbnb makes it harder for
us to protect your information and puts you at a greater risk of fraud and other security issues.
15. Communication Strategy :
• Confirmation message with info about the house
• Pre-check in message with key code
• Everything ok?
• Pre-check out message
• Auto Review
• Annual reminder
• Booking Enquiries FAQ
16. Key Success of AirBnB:

- Easy to connect with the host

- Cheap Price
- Strategic location
- Convenient of living
- Easy to book & pay