AUGMENTED REALITY

By- Mrudula Adhav

BSc-IT
 What is Augmented Reality ??

Computer/Mobile Physical Real-

Generated Data World Augmented
Environment Reality
(Augment)
(Reality)

A Combination Of A Real Scene Viewed by

User and a Virtual Scene Generated By
Computer That Augments That Scene With
Additional Information.
 HISTORY
1966
Invented Head-Mounted Display which was the
first step in making AR a possibility

Prof. Ivan Sutherland

1997
Published a survey that defined the field, described
many problems, and summarized the developments
up to that point.

1990 Ronald Azuma

Coined the term “Augmented Reality”

Developed Complex Software at Boeing to help

technicians assemble cables into aircraft
Prof. Thomas Caudell
HOW TO USE AUGMENTED REALITY ??

Pick A Real Virtual Visualizes

World Object the Digital
Scene Added in as if it’s
it real
HOW DOES AUGMENTED REALITY WORK ??

quora.com/how-does-augmented-reality-work
HOW DOES AUGMENTED REALITY WORK ??

Hardware
•Key hardware components in AR-based devices are a processor,
display, input devices and sensors.
•The display is either a monitor, handheld device, eyeglass or Head
Mounted Displays (HMD).
•The input device is either the camera of a Smartphone or a webcam
connected to the internet.
•Sensors are gyroscope or accelerometer of a mobile device or it
could be an infrared sensor.
•Nowadays,a Smartphone consists of all hardware requirements of
augmented reality.
HOW DOES AUGMENTED REALITY WORK ??

Software
•Software plays a key role in the functioning of any device based on
Augmented reality technology.
•Special 3D Augmented reality programs like D’Fusion are used in AR-based
applications.
•Virtual images, used for overlapping over the real live image, can be
generated using 3D software.
•Software can be AutoCad3D, StudioMax or Cinema4D.
• CT and MRI data can also be added to the Real world.
•Also,to experience Augmented reality, end-user has to download a software
application or browser plug-in.
HOW DOES AUGMENTED REALITY WORK ??

Remote Server
• Apart from this hardware and software , a web or cloud server plays an
important role in storing the database of virtual images,
•Based on the request received from AR application, virtual images are
retrieved from web or cloud server and sent to application.
 AUGMENTED REALITY APPLICATIONS

Pokemon Go Sephora Aurasma Google Lens Wikitude

Blippar ARCore
Augment AR Kit Ingress
 TYPES OF AUGMENTED REALITY
Marker Based AR
When a Smartphone having Marker-based
AR application scans a pattern such as a bar-
code or a symbol through camera of it, the
software recognizes it and superimposes a
digital image on the screen.

google.com/marker-based-ar

3D or animated digital image is used for a

better experience.

google.com/maker-based-ar
 TYPES OF AUGMENTED REALITY

Marker-Less AR

• Image encoded with information that’s

translated by complex software to produce
a 3D object that maintains spatial
orientation within a scene.

google.com/maker-less-ar
TYPES OF AUGMENTED REALITY
Location Based AR
• Detect the user’s position using coordinate
system using GPS

• Popular in Tourism
google.com/location-based-ar

google.com/location-based-ar
TYPES OF AUGMENTED REALITY
v
Projection Based AR
•Actual Light is Projected onto a Surface to Simulate a
Physical Object.
•It Is Like a Projector Which Project Something but in 3D
form.

google.com/projection-based-ar

google.com/projection-based-ar
 AUGMENTED REALITY DEVICES

google.com/augmented-reality-devices
google.com/augmented-reality-devices
Smart Lens
Smart AR Glass With Speaker & Sensor

google.com/augmented-reality-devices google.com/augmented-reality-devices
google.com/augmented-reality-in-devices

Smart AR Glass Smart Phone Tablet

 AUGMENTED REALITY VS. VIRTUAL REALITY
•The use of computer technology to
• Enhanced version of reality created by
the use of technology to add digital create a simulated environment.
information on an image of something. • Takes us to a whole new environment
• Modify current view by adding
• Can swim with shark in virtual world.
something
• Can watch a shark pop out of your
business card.

google.com/augmented-reality-vs-virtual-reality
WHAT IS AUGMENTED REALITY BEING USED FOR RIGHT NOW ??

• Education
• Marketing
• Smart Shop
• Architecture Designing
• Gaming
• Military Training
httpsnext.reality.newsnewsapples-education-focused-ipad-event-pushes-augmented-reality-further-into-
classroom-0183762

google.com/augmented-reality-in-education
AR in Education

• Provides Rich Contextual Learning

•Engages a Learner in ways that have never been
possible
• Provide opportunities for more authentic learning
• Appeals to multiple learning style
google.com/augmented-reality-in-education
•No real consequences if mistakes are made during
skills training
 AR in Marketing & Advertisement

•We Can Try The Product Whether it is

suitable for us or not
• We just have to face the camera
•It will show Skin care of one month
within seconds

google.com/augmented-reality-in-marketing

• Rather than staring at small print

labels or Googling it for every
individual product, why not utilize
AR to highlighting food that fits my
dietary requirements
google.com/augmented-reality-in-marketing
 AR in SmartShop

•AR Tech Helps People to visually envision the

furniture in their home before their purchase.

google.com/augmented-reality-in-SmartShop
1. Select the furniture from online catalog
2. Insert/Move the furniture within a
photo/video
3. Customize the furniture based on available
options
AR in Architecture & Designing

•Augmented reality has a wealth of

design and construction uses beyond
visualization.
•Screen overlays a virtual model of what
the project will look like upon
completion.
google.com/augmented-reality-in-architecture
 AR in Gaming
•AR gaming essentially integrates game
visual and audio content with the user’s
environment in real-time.
•Game often superimposes a pre-
created environment on top of a user’s
actual environment.

google.com/augmented-reality-in-gaming

•More advanced AR games may

actually build an environment from user
surroundings.

google.com/augmented-reality-in-gaming
 AR in Sports
•Fans focus’ is not only on the live
game, it is also on the ‘second screen’
which shows the stats expected score
twitter battle for team, etc.

google.com/augmented-reality-in-sports

• AR will enhance the sports viewing

experience by combining the real
world with augmented elements
such as graphics, sounds,

google.com/augmented-reality-in-sports
AR in Military Training

• Flexible enough to train, rehearse

missions and experiment with new
organization
•Save money, much less dangerous
to trainees, and allow for the
development of specific cognitive
skills.
•Real field equipment is fragile and
harder to replace than simulators.

google.com/augmented-reality-in-military training
AR in SnapChat

• Filters that allow users to experiment

with their appearances, usually by
distorting their faces with special effects
such as puppy dog ears.
•Filters are so popular that Snapchat lets
users create their own

google.com/augmented-reality-in-snapchat
 FUTURE OF AUGMENTED REALITY

•No Doubt it is the future

generation technology
•Visualization quality and
resolution will improve
• Digitalization In every field like
marketing, medical, education,
military will be in a whole new
level with use of augmented
reality.
 BENEFITS

• Reliable For Military Training

• Reduces Line Between Real & Virtual World
• Highly Interactive
• Operates Simultaneously With Real Time Environment

DRAWBACKS
• Lack Of Privacy In AR Applications
• Low Performance
 CHALLENGES

• Social Acceptance
• User Interface Limitation
• Technological Limitation

ISSUES
• Poor Experience
• Digital Fatigue
 CONCLUSION

• Augmented Reality will further Blur the line between what

is real and what is computer generated by enhancing
what we see, hear, feel and smell.
•It has possibilities beyond our imagination and
perception.
• It will have huge applications in almost every field.
 REFERENCES

• Augmented Reality In Education

https://thinkmobiles.com/blog/augmented-reality-education/

• Augmented Reality In Marketing

https://www.searchenginejournal.com/augmented-reality-marketing-strategy/254765/

• Augmented Reality in Gaming

https://whatis.techtarget.com/glossary/Multimedia-Graphics

• Augmented Reality in Military Training

https://www.army.mil/article/191942/augmented_reality_may_revolutionize_army_training

• Augmented Reality in Sports

https://www.academia.edu/7115268/The_Role_of_Augmented_Reality_in_Sport_Monitoring_Systems

• Augmented Reality vs. Virtual Reality

https://www.cramer.com/story/the-difference-between-ar-and-vr/